A quick glance at UCLA Anderson currently ranks in 15th place as one of the best business schools, according to US News & World Report (March 2012). It is known for having a particularly strong media and entertainment track.
3335 people applied to UCLA Anderson in 2012; the target class size was 360. The age range of students is 23-39 (with an average of 28) with 5.8 years of work experience (average). The average GMAT score was 704 and the class has an average undergraduate GPA of 3.54.
27% of class of 2014 students have undergraduate degrees in business; 20% in engineering; 16% in economics; 20% in humanities; 11% in math/computer science/physical science/biological science; and 4% in other areas.
In terms of pre-MBA work experience, the largest group of students came from the financial services industry (at 26% of the class). This is followed by 21% in high tech industries and 17% in consulting. 5% of the class has industry experience in entertainment and media, and 4% of the class has experience in real estate.
Anderson Academics Related to Entertainment & Media
One of the trademarks of the Anderson curriculum is its flexibility. The program features nine core courses that students may sequence according to their own career goals. In the fall quarter of the first year, students choose between starting with a marketing course or a finance course (entertainment students would most likely take the marketing course to balance their quant workload). In the winter quarter, students may choose to take the core strategy course or an elective course. (If they choose an elective, then they’ll take the strategy course in the spring. Aspiring consultants will probably want to take the strategy course as early as possible since the material will be relevant in their internships.)
Second year course schedules are designed by each individual student based on his or her chosen academic track and/or specialization(s).
There are four tracks to choose from (consulting, finance, marketing, and a custom track – the combination of two specializations) and numerous specializations that will take students even deeper into their chosen field. Entertainment students will either want to take the marketing track with the entertainment specialization or perhaps design their own track using the custom track option. (See the complete list of specializations here.)
Sample courses in the entertainment specialization include:
- Digital Business – Peter Guber, CEO Mandalay Entertainment/Richard Rosenblatt, CEO, Demand Media
- Entertainment Business Models - Harry Sloan, Chairman/CEO Global Eagle Acquisition Corporation/Andrew Ainsle
- Entertainment Law – Steve Krone
- Entertainment Marketing – Sanjay Sood
- Intellectual Property for Managers – Douglas Lichtman
- Online Marketing & Web Analytics – Arike Audenhart
- Strategy Management in Entertainment Industries – Derek Alderton
- Sports Marketing Management – Luis Goyanes
- Content Creation in the Digital Age – John MacDonald, former COO/EVP Programming and Digital, OWN
The charts below indicate the hiring stats for 2011 Entertainment students:
|Industry||Percent||Base Salary Range|
|Entertainment||7.0%||$48,000 – $110,000|
|New Media||2.9%||$70,000 – $160,000|
For internships for the class of 2012, the stats are as follows:
|Industry||Percent||Monthly Salary Range|
|Entertainment||7.3%||$500 – $8,000|
|New Media||3.7%||$1,600 – $8,000|
|Sports Management||0.9%||Insufficient Data|
See a list of 2012 UCLA Anderson full-time and internship hirers here.
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