2015 London Business School MiM Essay Questions & Tips

Learn more about the LBS Masters in Management programThe LBS MiM adcom seeks two key factors that are essential for MiM students – recent college grads – to make productive use of the program.  They are: (a) self-understanding and (b) a realistic and informed view of the business world and their future role in it, even though they don’t yet have much actual experience.  

The London Business School MiM essay questions are designed to elicit this information. They also reflect the program’s requirements for strong communication skills, specifically concision. The word limits are tight; you have to pack a lot of substance into your responses to distinguish yourself.

Question 1 (500 words)
In what company and role will you be working in after completing your Masters in Management and how will your academic, professional, and personal achievements allow you to succeed in this position? What challenges do you foresee in pursuing this goal?

Wait, how can you know what company you’ll be working at after graduating?  Figuring that out was partly why you want to attend the program….

Pretend you know.  Identify the company and role that interests you most now, and build the essay on them.  (Feel free to add that if you don’t end up there, you’ll welcome a similar position at a similar company.)  What the adcom is looking for here is assurance that you have sufficient practical understanding of post-MiM options to make an informed decision about attending the program and using LBS’ extensive career resources.

Discuss the target company and role, including why you want them, what you hope to accomplish, and how your achievements will help you succeed in this role.  While elaborating on the role, also address 2-3 challenges you anticipate in pursuing it.  It would not hurt here to explain how the LBS MiM will prepare you to address those challenges.

Question 2 (300 words)
The MiM study groups will challenge students by testing their ability to work with academically and culturally diverse people and to play different roles within these teams. What strengths will you bring to your team and what qualities will you need to improve in order to be a valued team member? Feel free to use a real example to illustrate your thoughts.

Select 2-3 strengths and illustrate them with brief examples – these examples needn’t be of equal length (given the tight word limit, even a 1-sentence example is okay), but don’t just explain this-and-that is your strength.  Actual examples will make these strengths vivid and credible.  Use different strengths, not things that overlap a lot (as “communication skills” and “interpersonal skills” do).  Briefly note after each strength how it will enable you to contribute to the team.

In discussing qualities (yes, plural) that you need to improve, use an example for at least one – and be sure to present points that are relevant to the team process.

Another straightforward and effective approach is to identify a team work success, describe your role, and then  relate how that success reflects specific strengths as well as what qualities need to be improved upon. Or the weakness part can be a separate paragraph.

Whichever structure you use, with only 300 words, select content that doesn’t require a lot of background explanation.

Question 3 (200 words)
The core values of London Business School challenge individuals to be communal, courageous, ambitious, eclectic, and engaged. Please tell us about a time when you demonstrated one of these values in your personal or professional life.

This essay is essentially a story, so the structure is simple: narrate the story.  Succinctly.  

The challenge comes in selecting the story.  Choose something ideally fairly recent, and that either presents a different dimension that the points you mention in the preceding essay, or elaborates on one of the strengths.  Select something truly meaningful and pivotal in your life.  You can use either professional or personal stories for this essay. And do explicitly state in one sentence why you view the experience as communal, courageous, ambitious, eclectic, or engaged.

Question 4 (400 words)

Please answer this question ONLY if you are applying to the Global Masters in Management.

An exposure to the Western and Eastern way of doing business is a fast-track to succeed in today’s global world. Boeing CEO Jim McNerney has said, “The people who will lead our company in the future have to have personal experience in China.” If you were to interview with Mr. McNerney for a position in his company, how would you demonstrate that you’re the right person for the role?

IF you’ve had personal experience in China, it might seem that you have the easier job – but don’t expect brownie points for that.  You must express something meaningful, insightful, and relevant about your time there.  Use examples and anecdotes as the main content, and draw conclusions in brief reflections.

IF you haven’t had personal experience in China, you must be a bit creative.  DO NOT fall into the trap of explaining why such experience really isn’t necessary.  Remember, the point of the essay is to let the adcom learn more about you, not experience in China.  Therefore, give reasons – backed up by examples – why you are right for the job in spite of lacking the stated experience. And it won’t hurt to explain you intend to get the experience soon, and how.

The recommended deadlines for the 2015 intake (MiM2016 class) are:

Learn more about the London Business School MiM program

Cindy Tokumitsu By , author and co-author of numerous ebooks, articles, and special reports, including Why MBA and Best MBA Programs: A Guide to Selecting the Right One. Cindy has advised hundreds of successful applicants in her fifteen years with Accepted.com.

Related Resources:

• From Example to Exemplary
• The Scoop on the London Business School Masters in Management Program
• MBA/MMM Interview with Kellogg Student: Using Empathy to Succeed

Jumpstart Your Business Career with a Masters in Management Program

Applying for a Masters in Management? Learn more here.

Most MiM programs expect – indeed want – you to have little actual business experience

You’ve seen the light (or maybe just the real world): a career in business is the right path for you.

BUT – you’ve just graduated with a degree in materials science.  Or sociology.  Or comparative literature.  Yup – chances of finding a serious management track job are slim for new graduates, even ones with impressive academic records.

And that is exactly why there is the Masters in Management.

What: Masters in Management programs usually are one year. Their purpose is twofold. First and foremost, they provide a basic business education.  Second, they provide career development, guidance, and recruiting.  (At LBS for example, recruiters in 2013 included Google, GE Capital, and Goldman Sachs – that’s just from the “G’s”!)  Business education + extensive corporate connections = smooth, direct path to business career.

Who:  Masters in Management programs target recent or upcoming graduates in the humanities/liberal arts, engineering, and sciences.   Most MiM programs expect – indeed want – you to have little actual business experience (if you have more experience, it puts you in MBA range).  The exact parameters for the target applicant vary a bit program to program (e.g. unlike many MiM programs, LBS’ program will consider applicants with undergrad business degrees).

Where: University business schools that offer MBA and other business programs typically house MiM programs.  However, not all business schools offer MiM programs, e.g., NYU Stern does not; University of Michigan Ross School of Business does.

Is a MiM program right for you?  To make the most of a MiM program, and to be an appealing applicant, you need to:

• Know why you want to pursue a management career.

• Have an idea of how that career will start and take shape over about 5 years.

• Be able to demonstrate the leadership, teamwork, communication, and quantitative ability necessary to succeed in the program.

• Be able to express these points in an essay or statement of purpose.

The goals you discuss needn’t be set in stone – MiM adcoms expect that you will further explore opportunities during the program.  And they understand that your goals may well change as you evolve professionally.  However, they do want to see focus. And they do want some assurance that you are making an informed decision to pursue a management education and career path.

Why not MBA?  MBA is the more famous cousin to MiM.  MBA programs are for people with more developed careers and goals. If you earn a MiM and later want to pursue an MBA, you can.

The Quick Guide to Admissions Resumes: Get your free copy!

Cindy Tokumitsu By , author and co-author of numerous ebooks, articles, and special reports, including Why MBA and Best MBA Programs: A Guide to Selecting the Right One. Right One. Cindy has advised hundreds applicants to a variety of graduate programs in management since joining Accepted in 1998. She is happy to guide you through the Masters in Management application process.

Related Resources:

Get Your Game On: Preparing for Your Grad School Application
The Scoop on the London Business School Masters in Management Program
MBA/MMM Interview with Kellogg Student: Using Empathy to Succeed

The Scoop on the London Business School Masters in Management Program

Insights into London Business SchoolCome on over and listen in to the informative conversation between Linda Abraham and Jamie Wright, Senior Recruitment and Admissions Manager for the London Business School Masters in Management program.

Check out the full recording for a candid look at a fantastic option for college seniors and new college grads interested in careers in business.

00:02:35 – The background of the Masters in Management (MiM) Degree.

00:05:15 – One year MiM at London Business School: What is it?

00:08:04 – How is the MiM different than an MBA?

00:09:30 – The Global MiM! Exciting opportunity for anyone interested in Asian companies.

00:10:40 – Is the MiM for you?  If you want a career in business, it may very well be.

00:12:38 – ‘Soft skills’.  Have them?

00:14:23 – Job placement with a MiM.

00:15:41 – Incubator Program – Alumni students with well developed business plans welcome!

17:00:00 – Average salary for a MiM graduate.

19:04:00 – Post-MiM: Is there a need for an MBA?

21:41:00 – Incubator success story.  MiM graduates coming full circle.

24:50:00 – London Business School MiM vs LBS MBA’s- Does age and experience set them apart?

29:01:00 – How can one get in to the MiM program?

29:20:00 – Besides grades, what else does LBS look for in an MiM applicant?

33:04:00 – Is business experience necessary? The answer may surprise you!

32:44:00 – Anyone interested in the Mim, speak to current students or alumni to give you that real perspective.

Listen to the full conversation to learn more!

Related Links:

• London Business School Masters in Management
• London Business School Global Masters in Management
• London Business School MiM Employment Report
• Grad Degrees That Lead to Jobs
• MBA Hiring 2013 Looking Up – Specialized Master’s on Fire
• GMAC Survey Finds More Employers Eager to Hire
• The Next Best Thing in Business Education from Forbes

Related Shows:

• Duke University’s Masters in Management Science Program
Global Business Leadership at Wharton’s Lauder Institute
HEC Paris: Why to Go and How to Get In
• Business, Law and Beyond: An Interview with John Engelman
• NUS: A Small but Mighty Academic Powerhouse in Asia

*Theme music is courtesy of podcastthemes.com.

Leave a Review for Admissions Straight Talk:

Check Out Admissions Straight Talk in iTunes! Check Out Admissions Straight Talk in Stitcher!

Download our free guide: GET YOUR GAME ON: Preparing for Your Grad School Application

London Business School 2015 MBA Essay Tips and Deadlines

Click here for more school-specific MBA application essay tips!The LBS essay questions get right to the point, covering the core factors and that’s it – no nonsense, no meandering, no excess verbiage in the questions – therefore, ensure there’s none in your essays. Although succinct, these two questions, together, create a well-rounded picture of your candidacy: who you are as a professional (including past experience and future goals) and who you are as a person more broadly (in ways that are relevant to and will enhance LBS). In answering each question, keep in mind the picture that they create together. Note that the London Business School has historically been very concerned about your contribution and fit, and these essays continue that emphasis.


1. What are your post-MBA plans and how will your past experience and the London Business School programme contribute? (500 words)

A solid, user-friendly, and effective structure for this essay starts with an intriguing fact, anecdote, or quote. This opening should relate to your goals and engage the reader. Then detail your post-MBA plans, focusing more on the practical aspects and the short-term phase.

For the second part of the question, either (a) weave in salient points from your career as you delineate your goals or (b) discuss the relevant past experience in a separate paragraph, whichever works best for you. Then add a paragraph addressing specific aspects of the LBS program that support your plans.

2. How will you add value to the London Business School community? (300 words)

Identify and describe two to three distinctive points (can be professional or non-work, but at least one should be professional) that show the adcom what you’ll contribute to the program. Show how they’ll add value by specific anecdote and/or detail. In doing so, consider the LBS culture. This short essay is a way to demonstrate your appreciation of the program’s culture, values, and personality, so address those factors in discussing how you will add value.   

3. (Optional).  Is there any other information you believe the Admissions Committee should know about you and your application to London Business School? (300 words)

You can use the optional essay not just to explain a problem (e.g. low GMAT, employment gap, choice of recommender) but also to present new material that you think will enhance your application.  However, if you are making the adcom read more than is required, there should be a good reason. First, succinctly explain any points that need explaining.  Then, if there is something you feel is important that you haven’t had a chance to discuss elsewhere, write about it, noting why it’s important for your application.

London Business School 2015 Application Deadlines:

Stage Application deadline Interview decision sent on Admission decision sent on
 2 05 January 2015  05 February 2015  26 March 2015
 3 27 February 2015  02 April 2015  14 May 2015
 4 17 April 2015  21 May 2015  25 June 2015

Get clear, practical guidelines for answering the MBA goals essay question. Click here to download our free report.

Cindy Tokumitsu By , author and co-author of numerous ebooks, articles, and special reports, including Why MBA and Best MBA Programs: A Guide to Selecting the Right One. Cindy has advised hundreds of successful applicants in her fifteen years with Accepted.com.

Related Resources:

School Specific MBA Application Essay Tips
• More BW Rankings: Best International B-Schools 2014
4 Ways to Show the Adcom How You’ll Contribute in the Future

More BW Rankings: Best International B-Schools 2014

I hope you didn’t think we were done with this year’s Businessweek rankings! Next up…the top 20 international MBA programs.

Learn how to make the business school rankings work for you, not against you!

Here are some highlights:

• There are 2 new schools to the top 10 this year, both of which were unranked in 2012: ESMT (3rd place) and Cambridge Judge (6th place).

• ESADE fell dramatically from 6th place in 2012 to 19th place this year. The other school to fall from the top 10 this year was McGill Desautels, which dropped from 10th place to 15th

• Other schools taking a hit this year include Imperial College London (fell from 13th to 23rd); York Schulich (14th to 24th), Erasmus Rotterdam (17th to 25th), and Manchester (19th to 26th).

• New to the rankings this year are ESMT and Cambridge Judge (as mentioned above), as well as Cranfield (ranked at 13 this year), CEIBS (17th place), Concordia Molson (20th), Hult (21st), National University of Singapore (22nd), and Melbourne (27th).

BW provides a comprehensive chart where you can look at the specific ways these schools were ranked, including Intellectual Capital Rank, Employer Survey Rank, and Student Survey Rank. These are all explained in the ranking methodology section.

For Linda’s analysis of the BW rankings and their increased volatility, please see “Businessweek Rankings 2014.”
Are You Misusing the B-School Rankings? Accepted.com: Helping You Write Your Best

Related Resources:

• Businessweek Rankings 2014
• MBA Rankings: Why Should I Care?
• Top 10 B-Schools with the Most Satisfied Graduates