In terms of its application, Stanford is once again re-using its essay questions. And there’s good reason for the recycling: Stanford has excellent questions that succinctly get to the heart of what Stanford wants to know about you. They are not easy questions to answer, but they are thoughtful, probing ones.
A few years ago, Stanford GSB also added optional short answer questions to its application.
In a recent webinar with Kirsten Moss, she emphasized that the optional essays are truly optional. Stanford last year admitted students who wrote the optional essays and those who did not. You’ll see that sentiment echoed in GSB’s instructions. I definitely believe that Stanford intends them to be genuinely optional.
You should write the optional essays if you have experiences not presented in the required essays, that address the optional questions and that will reinforce the portrayal of you as a change agent and consequential member of your community, however you define that community. And most of us are members of multiple communities.
If you have nothing to add, write nothing. However, I suspect most applicants will benefit by responding to the optional questions. Give GSB more reasons to admit you.
Stanford gives a lot of advice and guidance on its website as to what it’s looking for in the essays. You should access that advice in addition to reviewing my suggestions below.
In this post:
Stanford GSB 2022-23 MBA application essay questions
Essays help us learn about who you are rather than solely what you have done.
Other parts of the application give insight to your academic and professional accomplishments; the essays reveal the person behind those achievements.
We request that you write two personal essays.
In each essay, we want to hear your genuine voice. Think carefully about your values, passions, aims, and dreams. There is no “right answer” to these questions—the best answer is the one that is truest for you.
Stanford MBA Essay A: What matters most to you, and why?
For this essay, we would like you to reflect deeply and write from the heart. Once you’ve identified what matters most to you, help us understand why. You might consider, for example, what makes this so important to you? What people, insights, or experiences have shaped your perspectives?
This superficially straightforward question has been Stanford’s first for at least the last seventeen years, but it is actually one of the most difficult, if not the most difficult, MBA essay questions to answer. Superficial responses will fail. The prompt demands introspection. Before you put finger to keyboard or pen to paper, really reflect on what you value, how you have acted upon those principles, and why you live by them. Stanford’s advice urges reflection. The question requires it.
When I reflect on our many successful Stanford clients, initiative in the face of need is the common thread among them. They are always the ones who showed, especially in Essay A, that they do not turn away when they see a problem or need for action. They seize the initiative when faced with an opportunity to contribute. They are comfortable expressing emotion and their values, and their actions reflect both, but particularly the latter. Think purpose-driven, principled lives and leadership.
More than anything else, initiative and self-awareness characterize the successful Stanford MBA applicant. Implication: You have to know your values and those times you have acted upon them. Yes I wrote that a few seconds ago, but it bears repeating. Climbing Mt. Everest or suffering from terrible social ills is not a requirement of admission, but you do have to know the person occupying your skin.
Stanford MBA Essay B: Why Stanford?
Describe your aspirations and how your Stanford GSB experience will help you realize them. If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.
Two words. That’s it. Now that question is succinct, and really says what they want to know.
Two pieces of information are required to answer this question well: A clear MBA goal and an in-depth understanding of Stanford GSB’s curriculum. (Folks: It’s not the ranking, brand, or location.)
This question is a variation of a standard MBA goals question. For this forward-looking question, discuss why you want an MBA from Stanford. The best way to do so is in terms of your desired post-MBA professional direction. Then explain how specifically Stanford’s highly customizable program will help you travel down that path.
Do your homework. You need to know what are the distinctive characteristics of the Stanford MBA program, or you simply can’t answer the question. Understand the flexibility inherent in Stanford’s curriculum, its integrated approach to management education, its entrepreneurial culture, and how all these elements (and others) will help you learn what you need to know to realize your aspirations. Recognize that the curriculum allows for personalization based on your goal and your past experience, specifically your previous business education.
Please do NOT write that you want to attend Stanford because of “the flexibility inherent in Stanford’s curriculum, its integrated approach to management, its entrepreneurial culture….” That phrasing is too general for your specific reasons (and besides the Stanford adcom can google the phrase if they see it too often and see that you found it here). Go deeper and be more distinctive in your writing so that you really tie your goals to different facets of Stanford’s MBA program.
Length
Both essays combined may not exceed 1,050 words. We recommend up to 650 words for Essay A and up to 400 words for Essay B. We often find effective essays that are written in fewer words.
Additional information
If there is any information that is critical for us to know and is not captured elsewhere, include it in the “Additional Information” section of the application. Pertinent examples include:
- Extenuating circumstances affecting your candidacy, including academic, work, or test-taking experiences
- Academic experience (e.g., independent research) not noted elsewhere
This section is not meant to be used as an additional essay.
Is there something significant, or “critical” in Stanford’s words that you would like Stanford to know about as they evaluate your application and that isn’t included elsewhere? It could be context for an academic dip or blemish. It could be a challenge you overcame. It could be an achievement not provided elsewhere, or an experience that you are proud of and believe will enhance your candidacy.
If so, use this additional information section to succinctly tell that part of your story.
Stanford MBA optional short-answer questions
In this section, we provide an optional opportunity for you to discuss some of your contributions more fully.
What do we mean by “optional”? We truly mean you have the opportunity to choose. If you feel that you’ve already described your contributions well in other areas of the application, congratulations, you’re done! If not, feel free to use this opportunity to tell us more.
Optional short-answer question
In the Essays section of the application, we ask you to tell us about who you are and how you think Stanford will help you achieve your aspirations. We are also interested in learning about the things you have done that are most meaningful to you. If you would like to go beyond your resume to discuss some of your contributions more fully, you are welcome to share up to three examples. (Up to 1,200 characters, or approximately 200 words, for each example)
Question: Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others?
I think this question gets to the heart of the initiative, impact, and leadership we’ve seen in successful Stanford applicants. It gives you more opportunity to show those times when you’ve made a difference.
While the question is optional, Stanford wants people of impact. Show the Stanford GSB that you are that kind of person. All the essays should lead Stanford to that conclusion.
Using a CAR approach with each example would be very effective for these short responses:
Challenge: What was the situation or issue you were addressing?
Action: What did you do?
Result: What was the impact of your actions on you and others and why does it matter?
Given the character limit, you clearly need to be concise.
Personal Information, Activities and Awards: Optional question
In this section, we provide an optional opportunity for you to discuss your background more fully and how it has shaped your perspective.
We know that each person is more than a list of facts or pre-defined categories. Please feel free to elaborate on how your background or life experiences have helped shape your recent actions or choices- (up to 1,200 characters, or approximately 200 words).
This question is about your identity. It’s about getting to know you and what motivates you. How has that identity, that core of who you are, that core of most significant influences and experiences expressed itself in your recent actions?
There are so many ways to approach this question, but you have so little room. You can start with a specific experience or an element of your background that was highly influential and that you want to discuss. Briefly tell that story, and then discuss how it shaped your behavior or decisions. Alternatively, you could start with the outcome of that experience and then discuss what molded you to behave or think in that way.
If you choose to answer this short question, make sure it adds to the reader’s knowledge of you. Don’t merely repeat what’s in other parts of your application.
Stanford GSB at a glance
Stanford GSB average GMAT score: 738
Stanford GSB average GPA: 3.78
Stanford GSB acceptance rate: 6.2%
U.S. News ranked Stanford GSB #3 in 2023
Check out the B-School Selectivity Index for more stats.
For expert guidance with your Stanford GSB MBA application, check out Accepted’s MBA Application Packages, which include comprehensive guidance from an experienced admissions consultant. We’ve helped hundreds of applicants get accepted to Stanford’s MBA program and look forward to helping you too!
Stanford GSB 2022-23 MBA application timeline
| Round | Application Deadline | Decisions Released |
| 1 | September 13, 2022 | December 8, 2022 |
| 2 | January 5, 2023 | March 30, 2023 |
| 3 | April 11, 2023 | May 25, 2023 |
Your completed application, including your letters of reference and application fee payment, is due at 4:00 p.m. Pacific Time on the deadline date for the round in which you apply.
Stay on top of MBA deadlines with the MBA Admissions Calendar!
[Click here to add the calendar to your Google calendar; or here to add the calendar to another app.]
***Disclaimer: Information is subject to change. Please check with individual programs to verify the essay questions, instructions and deadlines.***
Stanford MBA Class of 2023 Profile
Here’s a look at the Stanford Class of 2023, taken from the Stanford Graduate School of Business website:
Applicants: 7,367
New students: 426
Women: 44%
US students of color: 48%
International students: 47%
International student community is comprised of:
- DACA and otherwise undocumented in the US: 33%
- Dual citizens: 10%
- US permanent residents: 4%
Countries represented: 63
Languages spoken: 66
US students
| Federal Guidelines | Multi-Identity Reporting | |
| American Indian, Alaska Native, Native Hawaiian, Other Pacific Islander | 0% | 2% |
| Asian (including Indian subcontinent and Philippines) | 23% | 30% |
| Black/African-American (including Africa and Caribbean) | 5% | 10% |
| Hispanic/Latino | 12% | 12% |
| Multi-Race | 7% | |
| White (including Middle Eastern) | 49% | 61% |
| Declined to identify race and ethnic background | 2% | 2% |
Undergraduate field of study
| Engineering | 25% |
| Economics | 22% |
| Business & Commerce | 15% |
| Social Sciences | 15% |
| Math & Sciences | 14% |
| Arts & Humanities | 8% |
Average GPA: 3.78
First generation in their family to graduate from a four-year college or university: 12%
Hold advanced degrees: 19%
US institutions: 75
Non-US institutions: 89
Average years work experience: 4.8
Industry
| Investment Management, PE & VC | 20% |
| Consulting | 19% |
| Technology | 16% |
| Government, Education & Nonprofit | 8% |
| Health Care | 8% |
| Arts, Media & Entertainment | 6% |
| Consumer Products & Services | 5% |
| Military | 5% |
| Manufacturing | 4% |
| Clean Tech, Energy & Environmental | 3% |
| Real Estate | 2% |
| Financial Services | 1% |
| Other | 3% |
Organizations represented: 315
Test scores
- GMAT: 76%*
Average score: 738
GMAT score range: 610-790 - GRE: 25%*
Average Verbal score: 165
Verbal score range: 149-170
Average Quantitative score: 165
Quantitative score range: 154-170
- TOEFL
Average score: 113
Score range: 104-120
*Some students submitted both GMAT and GRE scores.
More resources for GSB applicants
Not sure that Stanford is the place for you? If you are in the research stage, these resources can help guide you:
- Harvard, Stanford, Wharton: What’s the Difference?
- M7 MBA Programs: Everything You Need to Know
- Which MBA Program is Right for Me? The Ultimate Guide to Choosing an MBA Program
To hear about life at Stanford GSB from the mouths of real students, listen to these podcast interviews:
- Transitioning from the Military to an MBA at Stanford GSB
- Stanford MBA Discusses Coffee Chats
- What These Seasoned Startup Founders Have Done Since Earning Their Stanford MBAs
- A Stanford MBA with a Passion for Both Business and Humanities
- Stanford MBA Grows His Amazing Tech Startup
Have you decided that Stanford GSB is your top choice? The road to acceptance isn’t easy, but check out this link for pro tips on crafting your stand-out GSB application:
- What Does It Take to Get Into Harvard, Stanford, and Wharton?, a webinar
- Why MBA?, a free guide to writing about your MBA goals
- What Stanford GSB is Looking For: Intellectual Vitality
- Stanford GSB’s Take on Demonstrated Leadership Potential
- Understanding Stanford GSB’s Interest in Personal Qualities and Contributions
For an overview of the Stanford Knight–Hennessy Scholars Program and tips from an expert on getting accepted, check out Applying to the Stanford Knight-Hennessy Scholars Program: Everything You Need to Know.
Wherever you decide to apply, you will need a stand-out application, extraordinary essays, and incredible interview skills. Our expert admissions consultants will work with you one-on-one to make sure you present your best self. Check out our MBA Services Packages and get on the road to being ACCEPTED!
By Linda Abraham, founder of Accepted. Linda earned her bachelors and MBA at UCLA, and has been advising applicants since 1994 when she founded Accepted. Linda is the co-founder and first president of AIGAC. She has written or co-authored 13 e-books on the admissions process, and has been quoted by The Wall Street Journal, U.S. News, Poets & Quants, Bloomberg Businessweek, CBS News, and others. Linda is the host of Admissions Straight Talk, a podcast for graduate school applicants. Want an admissions expert to help you get accepted? Click here to get in touch!