MBA Admissions: INSEAD and Marketing

A quick glance at INSEAD: INSEAD currently ranks in second place in Businessweek’s full-time global MBA rankings and in sixth place according to The Financial Times (2013).

Visit the INSEAD B-School Zone page for more info and advice.INSEAD Class of 2014 Profile

Key facts:

• Average age – 29 years old

• Average years work experience – 5 years

• Average GMAT score – 702

• Total number of students – 1024 students

Previous work experience:

• Corporate sectors – 46%

• Consulting – 25%

• Finance – 23%

• Public sector/non-profit – 6%

INSEAD Academics Related to Marketing/Consumer Products

INSEAD’s 10-month program is divided into five 8-week periods. In the first, second, and third periods, students take core courses. In the third, fourth, and fifth periods, students take electives (Note: The third period is a combination of both core and elective courses). Students can begin the program in January or September, but only the January intake offers a break for students to enjoy an internship.

Core Courses in Period 1

• Financial Accounting

• Organisational Behaviour 1

• Financial Markets and Valuation

• Prices and Markets

• Uncertainty, Data and Judgment

• Business Ethics

Core Courses in Period 2

• Corporate Financial Policy

• Marketing Management

• Organisational Behaviour 2

• Managerial Accounting

• Process and Operations management

• Strategy

• Business Ethics

Core Courses in Period 3

• International Political Analysis

• Macroeconomics in the Global Economy

(See core course descriptions here.)

Marketing Elective Course Offerings

• Advertising and Social Media Strategy

• Brand Management

• B2B Marketing

• Customer Insight

• Digital and Social Media Marketing (a week-long field trip to New York City)

• Distribution Channels and Sales Force

• Market Driving Strategies

• Marketing Communication

• Pharmaceutical Marketing Strategy

You can read more about the teaching and learning methods at INSEAD here and about INSEAD’s Marketing Research Seminar Series here.

INSEAD Marketing Research Centers

• INSEAD Social Science Research Centre (ISSRC)

• Wendel International Centre for Family Enterprise

• Centre for Decision Making and Risk Analysis (CDMRA)

Clubs for INSEAD Marketing Students

• INSEAD Consumer and Luxury Goods

• INSEAD High Tech & Telecom Club

• INSEAD Media Club

Marketing Hiring Stats at INSEAD

2012 marketing function:

9% of the class secures marketing positions after graduation

18% of those who entered the corporate sector hold marketing/sales roles

Top Marketing-Related Employers in 2012 / # of hires:

• Google / 18

• Amazon / 14

• Samsung / 11

• Shell / 11

• Siemens / 11

• BP Group / 10

• Apple / 8

• L’Oréal / 8

• Microsoft / 5

• Abbott / 4

• Cargill / 4

• Deutsche Post DHL / 4

• Hilti Corporation / 4

• Dong Energy / 3

• GE / 3

• GlaxoSmithKline / 3

• Johnson & Johnson / 3

• Syngenta / 3

2012 Internship Statistics

Industry # of Interns Weekly Salary Range (€)
Consumer/Luxury Goods 11 700 – 4,800
Media/Entertainment 5 600 – 2,200
Travel/Leisure Services 7 400-5,100

Please see our INSEAD B-School Zone for more information on how can help you get accepted.

Applying to INSEAD? Check out our 2014 Application Essay Tips!

MBA Admissions: Ross and Marketing

Michigan Ross School of Business

5th Place for Marketing

A quick glance at Michigan Ross: Ross currently ranks in 13th place as one of the best business schools, according to US News & World Report (March 2012). It is ranked in 5th place for marketing.

Ross’s Class of 2014
This year’s incoming class had 502 people in it. The average GMAT score was 703, and the class has an average undergraduate GPA of 3.4. The average number of years of work experience for the class of 2014 is 5 years.

26% of class of 2014 students have undergraduate degrees in engineering, 24% in business, 21% in humanities/social sciences, 15% in economics, 5% in math/physical sciences, 5% in computer science, and 4% in other areas.

Ross Academics Related to Marketing

First year students take required core courses during their first 3 terms (each year consists of 4 terms). (See a list of required courses here.)

A highlight of the Ross curriculum (not specific to marketing students) is the Multidisciplinary Action Projects (MAP) course. This required first-year spring semester (term Winter B) course provides opportunities for students to work on collaborative projects for a global, hands-on, action-based, real-life experience.

2012 projects that would interest marketing students include developing or evaluating marketing plans for the Anschutz Entertainment Group (The Grammy Museum); AT&T Inc.; Ballet Chicago; Bharti Airtel; the Blamey Castle & Gardens in Cork, Ireland; Chrysler Group LLC; Delta Air Lines Inc.; FordDirect; Microsoft Corp.; MillerCoors LLC; Viacom Media Networks; Wal-Mart Stores Inc.; and others.

Second year students choose electives in their functional area and in other areas. Electives offered in the marketing subject area include:

MKT 601 Strategic Marketing Planning
MKT 603 Strategic Brand Management
MKT 610 Strategic Sales Management
MKT 613 Consumer Behavior
MKT 614 Social Marketing
MKT 615 International Marketing Management
MKT 618 Marketing Research
MKT 621 Applied Advertising
MKT 623 Service Marketing Management
MKT 624 Co-Creation of Value
MKT 625 Innovation in New Products/ Services
MKT 627 Leveraging Design for Marketing Advantage
MKT 630 Models for Marketing Decisions: Marketing
MKT 640 Global Supply Chain Management

Michigan Ross Marketing Clubs and Activities

•      Luxury Goods & Retail Club
•      Entertainment + Media Club
•      Michigan Commodities Group
•      Michigan Sports Business Conference
•      Wolverine Sales Club

Marketing Hiring Stats at Michigan Ross

The chart below shows the hiring stats for 2012 MBA careers with a marketing function:

Function Percent Base Salary Range ($) Median Signing Bonus ($)
Product Management 15.1 50,000-130,000 25,000
General Marketing 3.6 94,008-105,000 25,000
Marketing- Sales/Retail 1.6 37,500-118,000 17,500
Other Marketing 1.1 97,000-120,000 22,500

For 2012 interns, the job function breakdown is:

Function Percent Annualized Base Salary Range ($)
General Marketing 13.1 19,392-106,080
Product Management 6.9 60,000-110,004
Other Marketing 3.4 26,880-106,000

Top hirers include:

•     Amazon – 14 hires / 17 interns
•     Microsoft Corporation – 11 hires
•     Google, Inc. – 8 hires / 8 interns
•     General Mills, Inc. – 7 hires
•     PepsiCo Inc. – 7 hires
•     University of Michigan – 9 interns
•     Ford Motor Company – 8 interns
•     Johnson & Johnson – 8 interns

Are you applying to Michigan’s Ross School of Business? Please see our Michigan Ross B-School Zone and Ross School of Business Application Packages for more information on how can help you get accepted.

MBA Admissions: Duke Fuqua & Marketing

More info about Duke Fuqua

Tulips at Duke

A quick glance at Duke Fuqua: Fuqua currently ranks in 12th place as one of the best business schools, according to US News & World Report (March 2012). It is ranked in third place for marketing.

Duke Fuqua’s Class of 2014 and Marketing

The class of 2014 Daytime MBA class size is 432 students with an average age of 29. Over 99% of students entered with work experience; the average is 5.4 years of work experience. The 80% range of students scored between 640 and 740 on the GMAT and have an undergraduate GPA of 2.9 to 3.9.

Engineering and Natural Sciences is the highest represented major (32% of students). Following close after that is the Business and Accounting major (31%), followed by Liberal Arts (20%), Economics (13%), and Other (3%).

Fuqua Academics Related to Marketing

Since obtaining global knowledge is a foundational element of the Duke Fuqua mission, the two-year program kicks off with a four-week Global Institute featuring three core courses:

1.   Leadership, Ethics, and Organizations
2.   Global Institutions and Environments
3.   Consequential Leadership

To continue their global business training, student will receive opportunities to experience international business and cultural practices head-on in other countries with the Global Academic Travel Experience (GATE)  and various exchange programs.

Mini-Terms with Lots of Classes

To receive as much knowledge as possible, terms at Fuqua are broken up into six-week periods – that means that each “traditional” semester (Fall and Spring) is actually broken down into two sessions for a total of four terms of classes per year.

First Year Classes

Fall 1

•     Probability and Statistics
•     Managerial Economics
•     Financial Accounting
•     Management Communication I
•     Business Computer Applications
•     Core course in finance for those with exemptions

Fall 2

•     Global Financial Management
•     Marketing Management
•     Foundations of Strategy
•     Management Communication II
•     Potential elective if core is exempted or taken in Fall 1

Winter Term

•     Optional elective: Workshop in Managerial Improvisation

Spring 1

•     Operations Management
•     Elective
•     Elective

Spring 2

•     Elective
•     Elective
•     Elective

Second Year: Students generally take three elective courses per term.

Choosing a Concentration and Elective Courses

Students will choose to focus on a specialized concentration (see list of concentrations here) and then choose six elective courses in that area. Specializing in a concentration is optional; students may concentrate in up to two areas.

There are two concentrations geared towards marketing students: Product Management and Market Analysis and Strategy. Below are the lists of required courses and electives.

Concentration in Product Management

Required Courses:

MARKETNG 796 – Market Intelligence
MARKETNG 799 – Product Management

Students must select 2 of the following marketing electives for the Product Management Concentration:

HLTHMGMT 715 – Health Care Marketing
MARKETNG 797 – Consumer Behavior
MARKETNG 800 – Marketing Communications Management
MARKETNG 802 – Marketing of Innovations
MARKETNG 803 – Customer Relationship Management
MARKETNG 807 – Marketing Strategy
MARKETNG 808 – Strategy and Tactics of Pricing
MARKETNG 895 – Fuqua Client Consulting Practicum
MARKETNG 896 – Marketing Practicum

And students must select 2 of the following non-marketing electives for the Product Management Concentration:

ACCOUNTG 591 – Managerial Accounting
DECISION 611 – Decision Models
DECISION 614 – Forecasting
FINANCE 646 – Corporate Finance
MANAGEMT 745 – Negotiation
MANAGEMT 746 – Power and Politics
MANAGEMT 747 – Leadership
MANAGEMT 898 – Corporate Social Impact Management
MGRECON 788 – Competitive Analysis
OPERATNS 823 – Operations Strategy
OPERATNS 828 – Distribution/Supply Chain Management

Concentration in Market Analysis and Strategy

Required Courses:

MARKETNG 796 – Market Intelligence
MARKETNG 807 – Marketing Strategy

Students must select 2 of the following marketing electives for the Market Analysis and Strategy Concentration:

HLTHMGMT 715 – Health Care Marketing
MARKETNG 797 – Consumer Behavior
MARKETNG 799 – Product Management
MARKETNG 800 – Marketing Communications Management
MARKETNG 802 – Marketing of Innovations
MARKETNG 803 – Customer Relationship Management
MARKETNG 808 – Strategy and Tactics of Pricing
MARKETNG 895 – Fuqua Client Consulting Practicum
or MARKETNG 896 – Marketing Practicum

Students must select 2 of the following non-marketing electives for the Market Analysis and Strategy Concentration:

ACCOUNTG 591 – Managerial Accounting
ACCOUNTG 598 – Valuation and Fundamental Analysis
DECISION 611 – Decision Models
DECISION 613 – Strategic Modeling and Business Dynamics
DECISION 614 – Forecasting
FINANCE 646 – Corporate Finance
FINANCE 658 – Corporate Restructuring
MANAGEMT 898 – Corporate Social Impact Management
MGRECON 788 – Competitive Analysis
MGRECON 898 – Data Mining
OPERATNS 823 – Operations Strategy
OPERATNS 824 – Service Operations Management
OPERATNS 828 – Supply Chain Management

You can read more about Fuqua’s marketing concentrations here.

Fuqua Marketing-Related Clubs, Competitions, and Conferences

Marketing Club
Fuqua Marketing
Fashion/Luxury Goods Club
• Center for Technology, Entertainment, and Media
Media, Entertainment and Sports Club
Hospitality, Travel, & Leisure Club
Duke MBA Brand Challenge
Duke MBA Marketing Symposium

2012 Marketing Hiring Stats at Duke Fuqua

The chart below shows the class of 2012 full-time employment stats:

Function   Percent of Grads Mean Salary ($)  Median Signing Bonus ($) 
 Marketing  13% 104,942  25,000
 Brand/ Product Management  4%  99,923  20,000
 Sales  1%  110,667  15,000
 Market Research  <1%  N/A  N/A

Industry Percent of Grads Mean Salary ($) Median Signing Bonus ($)
Consumer Products            . 6%                     . 99,071               . 25,000                               .
Retail 3% 111,200 17,500

The class of 2013 pursued the following marketing related internships during the summer of 2012:

Function Percent of Interns Mean Monthly Salary ($) Mean Signing Bonus ($)
Marketing 14% 5,870 4,500
Brand/Product Management 5% 5,967 N/A
Market Research 1% 7,040 N/A
Sales <1% N/A N/A
Marketing- Social Impact <1% N/A N/A

Industry Percent of Interns Mean Monthly Salary ($) Median Signing Bonus ($)
Consumer Products 9% 6,374 5,000
Retail 7% 6,596 N/A

Top consumer product hirers at Fuqua include:

Company Name Class of 2012 (full time) Class of 2013 (interns)
Apple, Inc. 18 9
Johnson & Johnson 12 5
John Deere 5 7
Microsoft Corporation 8 3
Google, Inc. 6 5
Medtronic 7 3
Samsung 10 0 4 4
Procter & Gamble 3 4
Kraft Foods 1 6
Pepsico 3 3
Wal-Mart Stores, Inc. 3 3
Nike 1 4
Bayer 3 2
Eli Lilly and Company 1 4
AT&T Company 1 3
Target Corporation 1 3
eBay Inc. 0 4
Coca-Cola Company 1 3

(See the complete list here.)

Are you applying to Duke’s Fuqua School of Business? Please see our Duke Fuqua B-School Zone and Fuqua Application Packages for more information on how can help you get accepted.

MBA Admissions: NYU Stern & Marketing

NYU Stern

“9th Place for Marketing”

A quick glance at NYU Stern currently ranks in 11th place as one of the best business schools, according to US News & World Report (March 2012). It is ranked in ninth place for marketing.  

Stern’s Class of 2014 and Marketing

3907 people applied to NYU Stern in 2012; the entering class size was 389. The average GMAT score was 720 and the class has an average undergraduate GPA of 3.51. The average number of years of work experience for the class of 2014 is 4.8 years.

26% of class of 2014 students have undergraduate degrees in business and commerce; 22% in economics; 21% in engineering, math, and science; 17% in social sciences; and 14% in humanities, arts, or other areas.

In terms of pre-MBA work experience related to marketing, 5% of the class come from the advertising/public relations industry and 4% come from the consumer products/retail industry.

NYU Academics Related to Marketing

There are four phases to the Stern curriculum:

Phase 1: A 2-week orientation program called LAUNCH that introduces students to New York City and to b-school with tours, panel discussions, speakers, and other activities.

Phase 2: First year core classes. All students must take 2 required courses (Financial Accounting & Reporting and Statistics & Data Analysis) and choose 5 courses from the Menu Core (Firms & Markets, Foundations of Finance, The Global Economy, Leadership in Organizations, Marketing, Operations Management, and Strategy). Students can take electives in their first year. Students can obtain waivers for core classes if they have proficiency in the subject matter.

Phase 3: Summer Internship.

Phase 4: Second year core and elective courses. The core course for second year students is Professional Responsibility. Other than that, students take elective courses. Up to 5 of these courses may be taken at another NYU grad school.

Students graduate with an MBA in General Management and between 0-3 specializations. It is within these specializations that students will choose their elective courses. Relevant specializations for those interested in marketing are Marketing, Luxury Marketing, Digital Marketing, Product Management, and
Entertainment, Media and Technology
. (Click on the links to see sample courses from each of the categories.)

You can view the complete list of NYU Stern courses here.

Marketing Electives at Other NYU Grad Schools

Electives at Steinhardt School of Culture, Education and Human Development:

  • Marketing the Music Industry
  • Music Industry Broadcast Promotion/Publicity
  • Visual Arts Markets

 Electives at NYU Wagner School of Public Service

  • Marketing for Nonprofit Organizations

Between semesters, students may study abroad by participating in the Doing Business in…(DBi) Program. There are also semester abroad programs and International Club Treks. A Global Courses that may appeal to marketing students (that include trips overseas) is A Craft & Commerce of Cinema. (More details on these global programs and others can be found here.)

NYU Stern Marketing-Related Clubs, Competitions, and Conferences

Marketing Hiring Stats at NYU Stern

The chart below shows the hiring stats for 2011 MBA careers in marketing/consumer products:

Function/Industry Percent Base Salary Range ($)
Function: Marketing 18 60,000 – 120,000
Function: Research 5 100,000 – 150,000
Industry: Consumer Products 8 65,000 – 108,000

Top consumer products/beauty and marketing hirers include: (an asterisk indicates that the company hired 3 or more students in 2011):

  • American Express*
  • Avon
  • Bayer Healthcare*
  • Colgate-Palmolive*
  • Dannon
  • Diageo
  • Estee Lauder*
  • General Mills
  • Johnson & Johnson*
  • Kraft*
  • L’Oreal*
  • PepsiCo*
  • Pfizer*
  • Post Foods
  • Procter & Gamble
  • Reckitt Benckiser*
  • Unilever*

Are you applying to NYU’s Stern School of Business? Please see our NYU Stern B-School Zone and Stern School of Business Application Packages for more information on how can help you get accepted.

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MBA Admissions: Stanford GSB & Marketing/Consumer Products


#1 Best B-School

A quick glance at Stanford Graduate School of Business: currently ties in first place (with Harvard Business School) as the best business schools, according to US News & World Report (March 2012). It was ranked #2 for entrepreneurship, for management, for nonprofit management, and #3 for marketing (tied with Duke Fuqua), Production/Operations, and Supply Chain/Logistics. 

Stanford GSB Class of 2014 Student Profile: Marketing & Consumer Products

6716 people applied to Stanford GSB in 2012; 398 matriculated as new students this fall.

Students admitted this year have an average of 4.2 years of work experience. The average GMAT score for the class of 2014 is 729.

Previous industry experience related to marketing: 8% entered Stanford with industry experience in Consumer Products & Services; Significant other elements of the class worked in industries like media and entertainment or high tech and could also have been working in a marketing capacity, but the statistics don’t reveal previous function.

Stanford Academics Related to Marketing/Consumer Products

The Stanford GSB curriculum, which is based on the “noble calling” of management, is individually tailored according to work experience, background, and career goals. During the first year students choose from a “menu” of required courses (see detailed first year curriculum here) and during the second year students build their own curriculum of electives (see details on the second year curriculum here).

The marketing-related required courses are:

  • Data Analysis and Decision Making
  • Marketing
  • Microeconomics
  • Strategy Beyond Markets

Other marketing courses include:

  • MKTG 240. Marketing Management
  • MKTG 335. Product Launch
  • MKTG 344. Marketing Research
  • MKTG 353. Social Brands
  • MKTG 355. Designing Happiness
  • MKTG 365. Marketing Analytics
  • MKTG 375. Consumer Behavior
  • MKTG 526. Marketing Research for Entrepreneurs
  • MKTG 532. Persuasion
  • MKTG 536. Entrepreneurial Ventures in Luxury Markets
  • MKTG 547. Strategic Marketing Communication
  • MKTG 555. Designing Happiness
  • MKTG 641. Behavioral Research in Marketing I
  • MKTG 642. Behavioral Research in Marketing II: Consumer Behavior
  • MKTG 644. Quantitative Research in Marketing
  • MKTG 645. Empirical Analysis of Dynamic Decision Contexts
  • MKTG 646. Bayesian Inference: Methods and Applications
  • MKTG 661. Attitudes and Persuasion
  • GSBGEN 542. How to Tell a Story. 1 Units
  • GSBGEN 543. The Power of Stories in Business. 1 Units.
  • GSBGEN 562. Sports Marketing

Research Centers and Global Opportunities for Marketing at Stanford

All Stanford GSB students are required to fulfill the Global Experience Requirement, which provides GSB students with an experiential learning opportunity to broaden students’ “understanding of the global context of business.”

Clubs for Stanford Marketing Students

Marketing Hiring Stats at Stanford GSB

17% of the class of 2011 graduates secured jobs with a marketing function. See details below.

Function Percent Median Base Salary ($) Median Signing Bonus ($)
Brand/Product/Marketing Manager 8 98,000 20,000
Business Development 5 115,000 N/A
Product Development Manager 3 112,500 35,000
Marketing, Other 1 100,000 N/A

For internships, 23% of class of 2012 students obtained marketing positions. Details are as follows:

Function Percent Median Monthly Base Salary ($)
Brand/Product/Marketing Manager 10 6,031
Business Development 7 5,406
Product Development Manager 3 6,450
Marketing, Other 4 6,223

To see the broad array of companies recruiting at Stanford, please see Recruiting Organizations 2010-2011.

Are you applying to Stanford Graduate School of Business? Please see our Stanford B-School Zone and Stanford Application Packages for more information on how can help you get accepted.

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