MBA Admissions: INSEAD and Marketing

A quick glance at INSEAD: INSEAD currently ranks in second place in Businessweek’s full-time global MBA rankings and in sixth place according to The Financial Times (2013).

Visit the INSEAD B-School Zone page for more info and advice.INSEAD Class of 2014 Profile

Key facts:

• Average age – 29 years old

• Average years work experience – 5 years

• Average GMAT score – 702

• Total number of students – 1024 students

Previous work experience:

• Corporate sectors – 46%

• Consulting – 25%

• Finance – 23%

• Public sector/non-profit – 6%

INSEAD Academics Related to Marketing/Consumer Products

INSEAD’s 10-month program is divided into five 8-week periods. In the first, second, and third periods, students take core courses. In the third, fourth, and fifth periods, students take electives (Note: The third period is a combination of both core and elective courses). Students can begin the program in January or September, but only the January intake offers a break for students to enjoy an internship.

Core Courses in Period 1

• Financial Accounting

• Organisational Behaviour 1

• Financial Markets and Valuation

• Prices and Markets

• Uncertainty, Data and Judgment

• Business Ethics

Core Courses in Period 2

• Corporate Financial Policy

• Marketing Management

• Organisational Behaviour 2

• Managerial Accounting

• Process and Operations management

• Strategy

• Business Ethics

Core Courses in Period 3

• International Political Analysis

• Macroeconomics in the Global Economy

(See core course descriptions here.)

Marketing Elective Course Offerings

• Advertising and Social Media Strategy

• Brand Management

• B2B Marketing

• Customer Insight

• Digital and Social Media Marketing (a week-long field trip to New York City)

• Distribution Channels and Sales Force

• Market Driving Strategies

• Marketing Communication

• Pharmaceutical Marketing Strategy

You can read more about the teaching and learning methods at INSEAD here and about INSEAD’s Marketing Research Seminar Series here.

INSEAD Marketing Research Centers

• INSEAD Social Science Research Centre (ISSRC)

• Wendel International Centre for Family Enterprise

• Centre for Decision Making and Risk Analysis (CDMRA)

Clubs for INSEAD Marketing Students

• INSEAD Consumer and Luxury Goods

• INSEAD High Tech & Telecom Club

• INSEAD Media Club

Marketing Hiring Stats at INSEAD

2012 marketing function:

9% of the class secures marketing positions after graduation

18% of those who entered the corporate sector hold marketing/sales roles

Top Marketing-Related Employers in 2012 / # of hires:

• Google / 18

• Amazon / 14

• Samsung / 11

• Shell / 11

• Siemens / 11

• BP Group / 10

• Apple / 8

• L’Oréal / 8

• Microsoft / 5

• Abbott / 4

• Cargill / 4

• Deutsche Post DHL / 4

• Hilti Corporation / 4

• Dong Energy / 3

• GE / 3

• GlaxoSmithKline / 3

• Johnson & Johnson / 3

• Syngenta / 3

2012 Internship Statistics

Industry # of Interns Weekly Salary Range (€)
Consumer/Luxury Goods 11 700 – 4,800
Media/Entertainment 5 600 – 2,200
Travel/Leisure Services 7 400-5,100

Please see our INSEAD B-School Zone for more information on how can help you get accepted.

Applying to INSEAD? Check out our 2014 Application Essay Tips!

MBA Admissions: Ross and Marketing

Michigan Ross School of Business

5th Place for Marketing

A quick glance at Michigan Ross: Ross currently ranks in 13th place as one of the best business schools, according to US News & World Report (March 2012). It is ranked in 5th place for marketing.

Ross’s Class of 2014
This year’s incoming class had 502 people in it. The average GMAT score was 703, and the class has an average undergraduate GPA of 3.4. The average number of years of work experience for the class of 2014 is 5 years.

26% of class of 2014 students have undergraduate degrees in engineering, 24% in business, 21% in humanities/social sciences, 15% in economics, 5% in math/physical sciences, 5% in computer science, and 4% in other areas.

Ross Academics Related to Marketing

First year students take required core courses during their first 3 terms (each year consists of 4 terms). (See a list of required courses here.)

A highlight of the Ross curriculum (not specific to marketing students) is the Multidisciplinary Action Projects (MAP) course. This required first-year spring semester (term Winter B) course provides opportunities for students to work on collaborative projects for a global, hands-on, action-based, real-life experience.

2012 projects that would interest marketing students include developing or evaluating marketing plans for the Anschutz Entertainment Group (The Grammy Museum); AT&T Inc.; Ballet Chicago; Bharti Airtel; the Blamey Castle & Gardens in Cork, Ireland; Chrysler Group LLC; Delta Air Lines Inc.; FordDirect; Microsoft Corp.; MillerCoors LLC; Viacom Media Networks; Wal-Mart Stores Inc.; and others.

Second year students choose electives in their functional area and in other areas. Electives offered in the marketing subject area include:

MKT 601 Strategic Marketing Planning
MKT 603 Strategic Brand Management
MKT 610 Strategic Sales Management
MKT 613 Consumer Behavior
MKT 614 Social Marketing
MKT 615 International Marketing Management
MKT 618 Marketing Research
MKT 621 Applied Advertising
MKT 623 Service Marketing Management
MKT 624 Co-Creation of Value
MKT 625 Innovation in New Products/ Services
MKT 627 Leveraging Design for Marketing Advantage
MKT 630 Models for Marketing Decisions: Marketing
MKT 640 Global Supply Chain Management

Michigan Ross Marketing Clubs and Activities

•      Luxury Goods & Retail Club
•      Entertainment + Media Club
•      Michigan Commodities Group
•      Michigan Sports Business Conference
•      Wolverine Sales Club

Marketing Hiring Stats at Michigan Ross

The chart below shows the hiring stats for 2012 MBA careers with a marketing function:

Function Percent Base Salary Range ($) Median Signing Bonus ($)
Product Management 15.1 50,000-130,000 25,000
General Marketing 3.6 94,008-105,000 25,000
Marketing- Sales/Retail 1.6 37,500-118,000 17,500
Other Marketing 1.1 97,000-120,000 22,500

For 2012 interns, the job function breakdown is:

Function Percent Annualized Base Salary Range ($)
General Marketing 13.1 19,392-106,080
Product Management 6.9 60,000-110,004
Other Marketing 3.4 26,880-106,000

Top hirers include:

•     Amazon – 14 hires / 17 interns
•     Microsoft Corporation – 11 hires
•     Google, Inc. – 8 hires / 8 interns
•     General Mills, Inc. – 7 hires
•     PepsiCo Inc. – 7 hires
•     University of Michigan – 9 interns
•     Ford Motor Company – 8 interns
•     Johnson & Johnson – 8 interns

Are you applying to Michigan’s Ross School of Business? Please see our Michigan Ross B-School Zone and Ross School of Business Application Packages for more information on how can help you get accepted.

MBA Admissions: Duke Fuqua & Marketing

More info about Duke Fuqua

Tulips at Duke

A quick glance at Duke Fuqua: Fuqua currently ranks in 12th place as one of the best business schools, according to US News & World Report (March 2012). It is ranked in third place for marketing.

Duke Fuqua’s Class of 2014 and Marketing

The class of 2014 Daytime MBA class size is 432 students with an average age of 29. Over 99% of students entered with work experience; the average is 5.4 years of work experience. The 80% range of students scored between 640 and 740 on the GMAT and have an undergraduate GPA of 2.9 to 3.9.

Engineering and Natural Sciences is the highest represented major (32% of students). Following close after that is the Business and Accounting major (31%), followed by Liberal Arts (20%), Economics (13%), and Other (3%).

Fuqua Academics Related to Marketing

Since obtaining global knowledge is a foundational element of the Duke Fuqua mission, the two-year program kicks off with a four-week Global Institute featuring three core courses:

1.   Leadership, Ethics, and Organizations
2.   Global Institutions and Environments
3.   Consequential Leadership

To continue their global business training, student will receive opportunities to experience international business and cultural practices head-on in other countries with the Global Academic Travel Experience (GATE)  and various exchange programs.

Mini-Terms with Lots of Classes

To receive as much knowledge as possible, terms at Fuqua are broken up into six-week periods – that means that each “traditional” semester (Fall and Spring) is actually broken down into two sessions for a total of four terms of classes per year.

First Year Classes

Fall 1

•     Probability and Statistics
•     Managerial Economics
•     Financial Accounting
•     Management Communication I
•     Business Computer Applications
•     Core course in finance for those with exemptions

Fall 2

•     Global Financial Management
•     Marketing Management
•     Foundations of Strategy
•     Management Communication II
•     Potential elective if core is exempted or taken in Fall 1

Winter Term

•     Optional elective: Workshop in Managerial Improvisation

Spring 1

•     Operations Management
•     Elective
•     Elective

Spring 2

•     Elective
•     Elective
•     Elective

Second Year: Students generally take three elective courses per term.

Choosing a Concentration and Elective Courses

Students will choose to focus on a specialized concentration (see list of concentrations here) and then choose six elective courses in that area. Specializing in a concentration is optional; students may concentrate in up to two areas.

There are two concentrations geared towards marketing students: Product Management and Market Analysis and Strategy. Below are the lists of required courses and electives.

Concentration in Product Management

Required Courses:

MARKETNG 796 – Market Intelligence
MARKETNG 799 – Product Management

Students must select 2 of the following marketing electives for the Product Management Concentration:

HLTHMGMT 715 – Health Care Marketing
MARKETNG 797 – Consumer Behavior
MARKETNG 800 – Marketing Communications Management
MARKETNG 802 – Marketing of Innovations
MARKETNG 803 – Customer Relationship Management
MARKETNG 807 – Marketing Strategy
MARKETNG 808 – Strategy and Tactics of Pricing
MARKETNG 895 – Fuqua Client Consulting Practicum
MARKETNG 896 – Marketing Practicum

And students must select 2 of the following non-marketing electives for the Product Management Concentration:

ACCOUNTG 591 – Managerial Accounting
DECISION 611 – Decision Models
DECISION 614 – Forecasting
FINANCE 646 – Corporate Finance
MANAGEMT 745 – Negotiation
MANAGEMT 746 – Power and Politics
MANAGEMT 747 – Leadership
MANAGEMT 898 – Corporate Social Impact Management
MGRECON 788 – Competitive Analysis
OPERATNS 823 – Operations Strategy
OPERATNS 828 – Distribution/Supply Chain Management

Concentration in Market Analysis and Strategy

Required Courses:

MARKETNG 796 – Market Intelligence
MARKETNG 807 – Marketing Strategy

Students must select 2 of the following marketing electives for the Market Analysis and Strategy Concentration:

HLTHMGMT 715 – Health Care Marketing
MARKETNG 797 – Consumer Behavior
MARKETNG 799 – Product Management
MARKETNG 800 – Marketing Communications Management
MARKETNG 802 – Marketing of Innovations
MARKETNG 803 – Customer Relationship Management
MARKETNG 808 – Strategy and Tactics of Pricing
MARKETNG 895 – Fuqua Client Consulting Practicum
or MARKETNG 896 – Marketing Practicum

Students must select 2 of the following non-marketing electives for the Market Analysis and Strategy Concentration:

ACCOUNTG 591 – Managerial Accounting
ACCOUNTG 598 – Valuation and Fundamental Analysis
DECISION 611 – Decision Models
DECISION 613 – Strategic Modeling and Business Dynamics
DECISION 614 – Forecasting
FINANCE 646 – Corporate Finance
FINANCE 658 – Corporate Restructuring
MANAGEMT 898 – Corporate Social Impact Management
MGRECON 788 – Competitive Analysis
MGRECON 898 – Data Mining
OPERATNS 823 – Operations Strategy
OPERATNS 824 – Service Operations Management
OPERATNS 828 – Supply Chain Management

You can read more about Fuqua’s marketing concentrations here.

Fuqua Marketing-Related Clubs, Competitions, and Conferences

Marketing Club
Fuqua Marketing
Fashion/Luxury Goods Club
• Center for Technology, Entertainment, and Media
Media, Entertainment and Sports Club
Hospitality, Travel, & Leisure Club
Duke MBA Brand Challenge
Duke MBA Marketing Symposium

2012 Marketing Hiring Stats at Duke Fuqua

The chart below shows the class of 2012 full-time employment stats:

Function   Percent of Grads Mean Salary ($)  Median Signing Bonus ($) 
 Marketing  13% 104,942  25,000
 Brand/ Product Management  4%  99,923  20,000
 Sales  1%  110,667  15,000
 Market Research  <1%  N/A  N/A


Industry Percent of Grads Mean Salary ($) Median Signing Bonus ($)
Consumer Products            . 6%                     . 99,071               . 25,000                               .
Retail 3% 111,200 17,500

The class of 2013 pursued the following marketing related internships during the summer of 2012:

Function Percent of Interns Mean Monthly Salary ($) Mean Signing Bonus ($)
Marketing 14% 5,870 4,500
Brand/Product Management 5% 5,967 N/A
Market Research 1% 7,040 N/A
Sales <1% N/A N/A
Marketing- Social Impact <1% N/A N/A


Industry Percent of Interns Mean Monthly Salary ($) Median Signing Bonus ($)
Consumer Products 9% 6,374 5,000
Retail 7% 6,596 N/A


Top consumer product hirers at Fuqua include:

Company Name Class of 2012 (full time) Class of 2013 (interns)
Apple, Inc. 18 9
Johnson & Johnson 12 5
John Deere 5 7
Microsoft Corporation 8 3
Google, Inc. 6 5
Medtronic 7 3
Samsung 10 0 4 4
Procter & Gamble 3 4
Kraft Foods 1 6
Pepsico 3 3
Wal-Mart Stores, Inc. 3 3
Nike 1 4
Bayer 3 2
Eli Lilly and Company 1 4
AT&T Company 1 3
Target Corporation 1 3
eBay Inc. 0 4
Coca-Cola Company 1 3

(See the complete list here.)

Are you applying to Duke’s Fuqua School of Business? Please see our Duke Fuqua B-School Zone and Fuqua Application Packages for more information on how can help you get accepted.

MBA Admissions: NYU Stern & Marketing

NYU Stern

“9th Place for Marketing”

A quick glance at NYU Stern currently ranks in 11th place as one of the best business schools, according to US News & World Report (March 2012). It is ranked in ninth place for marketing.  

Stern’s Class of 2014 and Marketing

3907 people applied to NYU Stern in 2012; the entering class size was 389. The average GMAT score was 720 and the class has an average undergraduate GPA of 3.51. The average number of years of work experience for the class of 2014 is 4.8 years.

26% of class of 2014 students have undergraduate degrees in business and commerce; 22% in economics; 21% in engineering, math, and science; 17% in social sciences; and 14% in humanities, arts, or other areas.

In terms of pre-MBA work experience related to marketing, 5% of the class come from the advertising/public relations industry and 4% come from the consumer products/retail industry.

NYU Academics Related to Marketing

There are four phases to the Stern curriculum:

Phase 1: A 2-week orientation program called LAUNCH that introduces students to New York City and to b-school with tours, panel discussions, speakers, and other activities.

Phase 2: First year core classes. All students must take 2 required courses (Financial Accounting & Reporting and Statistics & Data Analysis) and choose 5 courses from the Menu Core (Firms & Markets, Foundations of Finance, The Global Economy, Leadership in Organizations, Marketing, Operations Management, and Strategy). Students can take electives in their first year. Students can obtain waivers for core classes if they have proficiency in the subject matter.

Phase 3: Summer Internship.

Phase 4: Second year core and elective courses. The core course for second year students is Professional Responsibility. Other than that, students take elective courses. Up to 5 of these courses may be taken at another NYU grad school.

Students graduate with an MBA in General Management and between 0-3 specializations. It is within these specializations that students will choose their elective courses. Relevant specializations for those interested in marketing are Marketing, Luxury Marketing, Digital Marketing, Product Management, and
Entertainment, Media and Technology
. (Click on the links to see sample courses from each of the categories.)

You can view the complete list of NYU Stern courses here.

Marketing Electives at Other NYU Grad Schools

Electives at Steinhardt School of Culture, Education and Human Development:

  • Marketing the Music Industry
  • Music Industry Broadcast Promotion/Publicity
  • Visual Arts Markets

 Electives at NYU Wagner School of Public Service

  • Marketing for Nonprofit Organizations

Between semesters, students may study abroad by participating in the Doing Business in…(DBi) Program. There are also semester abroad programs and International Club Treks. A Global Courses that may appeal to marketing students (that include trips overseas) is A Craft & Commerce of Cinema. (More details on these global programs and others can be found here.)

NYU Stern Marketing-Related Clubs, Competitions, and Conferences

Marketing Hiring Stats at NYU Stern

The chart below shows the hiring stats for 2011 MBA careers in marketing/consumer products:

Function/Industry Percent Base Salary Range ($)
Function: Marketing 18 60,000 – 120,000
Function: Research 5 100,000 – 150,000
Industry: Consumer Products 8 65,000 – 108,000

Top consumer products/beauty and marketing hirers include: (an asterisk indicates that the company hired 3 or more students in 2011):

  • American Express*
  • Avon
  • Bayer Healthcare*
  • Colgate-Palmolive*
  • Dannon
  • Diageo
  • Estee Lauder*
  • General Mills
  • Johnson & Johnson*
  • Kraft*
  • L’Oreal*
  • PepsiCo*
  • Pfizer*
  • Post Foods
  • Procter & Gamble
  • Reckitt Benckiser*
  • Unilever*

Are you applying to NYU’s Stern School of Business? Please see our NYU Stern B-School Zone and Stern School of Business Application Packages for more information on how can help you get accepted.

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MBA Admissions: Stanford GSB & Marketing/Consumer Products


#1 Best B-School

A quick glance at Stanford Graduate School of Business: currently ties in first place (with Harvard Business School) as the best business schools, according to US News & World Report (March 2012). It was ranked #2 for entrepreneurship, for management, for nonprofit management, and #3 for marketing (tied with Duke Fuqua), Production/Operations, and Supply Chain/Logistics. 

Stanford GSB Class of 2014 Student Profile: Marketing & Consumer Products

6716 people applied to Stanford GSB in 2012; 398 matriculated as new students this fall.

Students admitted this year have an average of 4.2 years of work experience. The average GMAT score for the class of 2014 is 729.

Previous industry experience related to marketing: 8% entered Stanford with industry experience in Consumer Products & Services; Significant other elements of the class worked in industries like media and entertainment or high tech and could also have been working in a marketing capacity, but the statistics don’t reveal previous function.

Stanford Academics Related to Marketing/Consumer Products

The Stanford GSB curriculum, which is based on the “noble calling” of management, is individually tailored according to work experience, background, and career goals. During the first year students choose from a “menu” of required courses (see detailed first year curriculum here) and during the second year students build their own curriculum of electives (see details on the second year curriculum here).

The marketing-related required courses are:

  • Data Analysis and Decision Making
  • Marketing
  • Microeconomics
  • Strategy Beyond Markets

Other marketing courses include:

  • MKTG 240. Marketing Management
  • MKTG 335. Product Launch
  • MKTG 344. Marketing Research
  • MKTG 353. Social Brands
  • MKTG 355. Designing Happiness
  • MKTG 365. Marketing Analytics
  • MKTG 375. Consumer Behavior
  • MKTG 526. Marketing Research for Entrepreneurs
  • MKTG 532. Persuasion
  • MKTG 536. Entrepreneurial Ventures in Luxury Markets
  • MKTG 547. Strategic Marketing Communication
  • MKTG 555. Designing Happiness
  • MKTG 641. Behavioral Research in Marketing I
  • MKTG 642. Behavioral Research in Marketing II: Consumer Behavior
  • MKTG 644. Quantitative Research in Marketing
  • MKTG 645. Empirical Analysis of Dynamic Decision Contexts
  • MKTG 646. Bayesian Inference: Methods and Applications
  • MKTG 661. Attitudes and Persuasion
  • GSBGEN 542. How to Tell a Story. 1 Units
  • GSBGEN 543. The Power of Stories in Business. 1 Units.
  • GSBGEN 562. Sports Marketing

Research Centers and Global Opportunities for Marketing at Stanford

All Stanford GSB students are required to fulfill the Global Experience Requirement, which provides GSB students with an experiential learning opportunity to broaden students’ “understanding of the global context of business.”

Clubs for Stanford Marketing Students

Marketing Hiring Stats at Stanford GSB

17% of the class of 2011 graduates secured jobs with a marketing function. See details below.

Function Percent Median Base Salary ($) Median Signing Bonus ($)
Brand/Product/Marketing Manager 8 98,000 20,000
Business Development 5 115,000 N/A
Product Development Manager 3 112,500 35,000
Marketing, Other 1 100,000 N/A

For internships, 23% of class of 2012 students obtained marketing positions. Details are as follows:

Function Percent Median Monthly Base Salary ($)
Brand/Product/Marketing Manager 10 6,031
Business Development 7 5,406
Product Development Manager 3 6,450
Marketing, Other 4 6,223

To see the broad array of companies recruiting at Stanford, please see Recruiting Organizations 2010-2011.

Are you applying to Stanford Graduate School of Business? Please see our Stanford B-School Zone and Stanford Application Packages for more information on how can help you get accepted.

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MBA Admissions: Chicago Booth & Marketing

Chicago BoothA quick glance at University of Chicago’s Booth School of Business: Booth currently ranks in fourth place as one of the best business schools, according to US News & World Report (March 2012). It was ranked #7 for marketing.  

Chicago Booth Class of 2013 Profile

4169 people applied to Chicago Booth in 2011; 22% were accepted and 63% enrolled. 7% of applicants were reapplicants.

The Booth class of 2013 has an average 4.83 years of work experience and an average GMAT score of 719. The mean age at the time of entering Booth was 28 years. In terms of undergraduate majors, 20% of these students majored in Engineering; 31% in Finance/Business Administration; 21% in Economics; and 26% in Liberal Arts and all other majors.

Booth Academics Related to Marketing

Booth offers a highly flexible, analytic curriculum that focuses heavily on identifying problems and implementing creative solutions. Experiential learning and classroom dialogue are also important elements of the Booth experience.

Students are required to take one leadership course (LEAD),  three foundation courses (including marketing course Statistical Insight into Marketing, Consulting & Entrepreneurship), six courses from the Functions, Management, and Business Environment course listing (including the following marketing options: Marketing Strategy, Consumer Behavior, Quantitative Marketing Research Methods, Data-Driven Marketing, Marketing Research, Developing New Products and Services, Pricing Strategies, and Advance Marketing Strategy), and eleven elective courses. Marketing students would choose their electives from the Marketing Management concentration.

(You can read up on Booth’s unique approach to quantitative marketing here.)

Students must also take a leadership course Leadership Effectiveness and Development (LEAD).

Chicago Booth also offers a wide selection of “labs.” These hands-on courses allow students an opportunity to take part in real-world business challenges. The most relevant labs for those interested in marketing would be the New Venture and Small Enterprise Lab and the Clean Tech Lab. Finally Booth provides courses with experiential learning opportunities for the marketing student, specifically Marketing Research and Consumer Behavior.

Marketing Research Centers at Chicago Booth

Chicago Booth Extracurricular Clubs and Competitions for Marketing Students

Marketing Employment Stats at Chicago Booth

In 2011, 10.8% (51 students) of Chicago graduates accepted full-time jobs with a marketing function.

Specific Function % of Hires / # of Hires

Salary Range

Brand/Product Management


$80,000 – $130,000




$80,000 – $135,000


For internships in 2011, 9.6% of students (53 people) landed internships in marketing.

Specific Function % of Hires / # of Hires

Monthly Salary Range

Brand/Product Management 5.6/31

$1,700 – $8,000

Other 4.0/22

$1,000 – $21,65

Name of Company

Number of Full-Time Students Hired, 2011

Number of Interns Hired, 2011

Procter & Gamble



American Express Co.



Pepsico, Inc.



Google, Inc.



United Airlines Inc.



Other recruiters include Apple,, Campbell’s, Chevron Corporation, Cisco Systems, Inc., Dish Network, Exxon Mobil Corporation, General Electric, Intel Corporation, Johnson & Johnson, Kraft Foods, MillerCoors, Microsoft, Orbitz, Pfizer, Sara Lee, Target Corporation, The Clorox Corporation, Time, Inc., Wrigley, Yahoo! Inc., and Zynga. (See the complete list here.)

Are you applying to Chicago’s Booth School of Business? Please see our Chicago Booth B-School Zone and Chicago Booth Application Packages for more information on how can help you get accepted.

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MBA Admissions: Northwestern Kellogg & Marketing



A quick glance at Northwestern’s Kellogg School of Business: Kellogg currently ranks in fourth place as one of the best business schools (tied with MIT Sloan and Chicago Booth), according to US News & World Report (March 2012). It was ranked #1 for marketing.  

Northwestern Kellogg Class of 2013 Stats

Some facts about Kellogg’s students:

  • 5461 people applied to Kellogg in 2011; 484 students enrolled in the two-year MBA and MMM programs.
  • The middle 80% age range of incoming students in 2011 was 25-30.
  • The middle 80% age range of work experience was 3-7 years.
  • The average GMAT score in 2011 was 713.

Kellogg Academics Related to Marketing

Students must complete a nine-course core in addition to the elective component. These courses cover all general management topics, including Marketing Management in the marketing department.

There are two majors geared towards marketing students – Marketing and Marketing Management. The main difference between the two is that the former is for students seeking an in-depth understanding of the field and not planning to pursue marketing as central to their professional responsibilities. The latter is directed towards those in careers where marketing is central to their responsibilities.

To concentrate in Marketing, students must take two required courses – Marketing Management (part of the core, as mentioned above) and Research Methods in Marketing – and two elective courses in the area of marketing (see below).

For those pursuing a major in Marketing Management, the requirements are as follows: four required courses – Advanced Topics in Marketing, Marketing Strategy in the C Suite and the Boardroom, and the two courses listed above – as well as three elective courses.

Elective courses: Kellogg’s course offerings in marketing are extraordinarily rich. We are only listing a few of its courses below. For anyone seriously thing of majoring in Marketing or Marketing Management, please review the full course list at

MKTG-451 Marketing Channel Strategies
MKTG-452 Consumer Insight Tools
MKTG-453 Business Marketing
MKTG-454 Advertising Strategy
MKTG-455 Media and Integrated Marketing (formerly MEDM-431)
MKTG-458 Consumer Behavior
MKTG-459 Services Marketing and Management
MKTG-462 Pricing, Promotion and Retailer Behavior
MKTG-463 Sales Force Management
MKTG-464A The Management of Product Development
MKTG-465 Marketing-Led Innovation
MKTG-466 Marketing Strategy
MKTG-468 Technology Marketing
MKTG-499 Independent Study
MKTG-913 Internet Marketing
MKTG-922 Advanced Topics in Marketing
MKTG-940 Marketing Strategy in the C Suite and the Boardroom
MKTG-945 Design Lab
MKTG-951 Sports Marketing and Management
MKTG-952 Strategic Data-Driven Marketing
MKTG-953 Information & Technology Based Marketing
MKTG-955 Empirical Tools in Marketing Strategy
HEMA-914 Biomedical Marketing (formerly BIOT-914-0)
TECH-917 Strategic and Analytical Customer Relationship Management

Students must also take one credit to fulfill the global elective requirement. For marketing students, Global Marketing would be a good choice.

Marketing Research Centers at Kellogg

Kellogg Clubs and Competitions for Marketing Students

Marketing Employment Stats at Kellogg

In 2011, 19% of Kellogg graduates accepted full-time jobs in marketing (as a function), the second most popular function after consulting (40%).


Function % of Hires (totaling 19%)

Salary Average

Brand/Product Management








Other Marketing









For internships for the class of 2011, 24% of students landed marketing internships.

Top hirers for full-time and internship positions include:

Name of Company

Number of Full-Time Students Hired, 2011

Number of Interns Hired, 2011

PepsiCo, Inc.



Google, Inc.



Apple, Inc.






Johnson & Johnson



Procter & Gamble



General Mills












Sears Holding Corporation



E&J Gallo Winery




Are you applying to Northwestern’s Kellogg School of Business? Please see our Kellogg B-School Zone, Kellogg Application Packages, and Kellogg 2013 MBA Application Questions, Deadlines, Tips for more information on how can help you get accepted. ~ Helping You Write Your Best

MBA Admissions: Consumer Products and Retail

U of Penn Wharton

U of Penn Wharton

A quick glance at Wharton: Wharton currently ranks in third place as one of the best business schools, according to US News & World Report (March 2012). It was ranked #2 for marketing.  

Incoming Wharton Students and Consumer Products and Retail

The Wharton class of 2013 has an average of four years of work experience and a median GMAT score of 720.

9% of class of 2013 students entered Wharton with industry experience in consumer products/health care/biotech/retail – admittedly a broad, catch-all category, but that’s how Wharton breaks it down.

29% have undergraduate degrees in business.

Wharton Academics Related to Consumer Products and Retail

Wharton has a new, updated curriculum as of 2012 that features a core curriculum with fixed and flexible courses. The core focuses on analytical skills such as accounting, finance, marketing, management, operations, statistics, and microeconomics, as well as on “soft skills” like ethics, communication, and leadership skills. Students then specialize in an area of study by choosing courses that satisfy major and elective requirements. Students can major in one or two concentrations.

Relevant majors for students interested in this sector are Entrepreneurial Management, Information: Strategy and Economics, Marketing, Marketing and Operations Management (Joint Major), and Strategic Management.

There is also an individualized major that may be appropriate in this case.

Relevant courses (from many of the majors above) include:

  • OPIM 666 Information: Industry Structure and Competitive Strategy
  • MKTG 756 Marketing Research
  • MKTG 776 Applied Probability Models in Marketing
  • MKTG 777 Marketing Strategy
  • MKTG 759 Channel Management
  • MGMT 711 Competitive Strategy and Industry Structure
  • MGMT 712 Managing Interfirm Alliances
  • MGMT 782 Strategic Implementation
  • OPIM 667 Business Transformation
  • OPIM 668 Telecommunications Technology and Competitive Strategy
  • MKTG 621 Marketing Management: Program Design
  • MKTG 622 Marketing Management: Strategy
  • MKTG 668 Monetizing Emerging Interactive Media
  • MKTG 669 Special Topics
  • MKTG 728x Contagious: How Products, Ideas, and Behaviors Catch On
  • MKTG 732x New Product Development
  • MKTG 729 Special Topics – Interactive Marketing: Marketing in the Age of the Empowered Consumer
  • MKTG 760 Law of Marketing and Antitrust
  • MKTG 771 Models for Marketing Strategy
  • MKTG 773 Customer Behavior
  • MKTG 775x Managing the Value of Customer Relationships
  • MKTG 776 Applied Probability Models in Marketing
  • MKTG 777 Marketing Strategy
  • MKTG 778x Strategic Brand Management
  • MKTG 892 Creativity
  • MKTG 894 Entertainment and Sports Marketing
  • MKTG 895 Media and Entertainment Field Projects
  • MKTG 898 Forecasting Methods for Marketing
  • MKTG 655/OPIM 655 Integrating Marketing and Operations
  • MKTG 733x Social Impact of Marketing
  • MKTG 751 Sales Force Management
  • MKTG 753 New Product Management
  • MKTG 754 Pricing Policy
  • MKTG 755 Advertising Management
  • MKTG 759 Channel Management
  • MKTG 781 Entrepreneurial Marketing
  • MKTG 782 Multinational Marketing
  • MKTG 793 Retailing
  • MKTG 896 Retail Merchandising
  • OPIM 614 Managing the Productive Core of the Firm: Innovation
  • OPIM 651 Innovation, Problem Solving, and Design
  • OPIM 654 Product Design and Development
  • OPIM 662 Enabling Technologies

(You can find many of these course descriptions here.)

Students seeking careers in consumer products and retail work closely with the following research centers:

  • Joy H. Baker Retailing Center
  • The SEI Center for Advanced Studies in Management

Wharton also has an experimental research Behavioral Lab in which researchers study behavioral topics related to operations and management.

During winter and spring breaks, students may participate in one of Wharton’s Global Modular Courses (GMC), courses that expose students to the “challenges and opportunities in regions undergoing rapid change.” Some past modular courses of interest to consumer products and retail students include Building Future Markets (in Cape Town), Marketing in Emerging Economies: Understanding and Marketing to the Chinese Consumer (Beijing), and Marketing in Emerging Economies: Understanding and Marketing to the Indian Consumer (Mumbai).

Other international opportunities for consumer products and retail students that complement Wharton’s mission of “Knowledge into Action” include:

  • Global Career Treks – Organized by students and MBA Career Services, these treks provide students with group interviews with prominent companies in various sectors, including those in real estate.
  • Global Consulting Practicum – Consulting projects with companies around the world. Past projects have included developing a market entry strategy for an active wear company in Australia, consulting with a Bolivian winery, consulting for a Chilean family-owned tea company on the U.S. organic tea market, and consulting with a Jamaican reggae entertainment and consumer products business on how to enter the U.S. market.

Consumer Products and Retail-Related Clubs and Extracurricular Activities at Wharton

  • Dealmakers (Wharton Sales Club)This club provides its members with the tools they need to “persuasively ‘sell’ their ideas and become excellent networkers.” Good for entrepreneurs, managers, and anyone else who has something to sell.
  • Wharton Graduate Retail ClubA club that allows participants to explore all aspects of the shopping experience, retailing, consumer brands, and e-commerce, both on an international and domestic level.
  • Marketing ClubHere members will receive education, guidance, resources, and support to pursue careers in marketing. The club runs regular activities, including a marketing conference, day on the job company visits, coffee chats with prospective employers, resume and interview workshops, career treks, and more.
  • Wharton Customer Analytics InitiativeThis is a research initiative that helps companies “understand how to monetize the individual-level data that they collect about customers based on applications of academic models and subsequent translations for a high-level managerial audience.”

Consumer Products and Retail Hiring Stats and Top Industry Hirers at UPenn Wharton

In 2011, 6.53% of Wharton graduates accepted full-time job offers in the consumer products and retail industry. Broken down according to subspecialty, the percentages go as follows:


Consumer Products 2.23%
Food, Beverage & Tobacco 1.11%
Retail 2.71%


For internships for the class of 2012, 7.68% of students landed interns in the consumer products and retail industry, with details as follows:

Consumer Products 2.25%
Food, Beverage & Tobacco 1.99%
Retail 3.05%


Top hirers include:

  • Amazon
  • Campbell Soup Company
  • Cisco Systems, Inc.
  • Clorox Company
  • Coach, Inc.
  • Comcast Corporation
  • Eli Lilly and Company
  • Estee Lauder Companies, Inc.
  • General Electric Company
  • General Mills, Inc.
  • IBM
  • Johnson & Johnson – Corporate U.S.
  • Microsoft Corporation
  • Mitsubishi Corporation
  • Nike, Inc.
  • Samsung Electronics
  • Time Warner, Inc.
  • Walt Disney Company
  • Zynga


Are you applying to Wharton? Please see our UPenn Wharton B-School Zone and UPenn Wharton Application Packages for more information on how can help you get accepted. ~ Helping You Write Your Best

MBA Admissions: MIT Sloan and Marketing/Sales

MIT Campus

MIT Campus

This post about MIT’s Sloan School of Management, focusing on marketing/sales, is part of a series of interviews about top MBA programs called “MBA Career Goals and the B-Schools that Support Them.” Please subscribe to our blog to ensure that you receive all the posts exploring the elements at each school that will help you pursue your goals in finance, consulting, general management, entrepreneurship, marketing and more.

A quick glance at MIT: MIT currently ranks in fourth place as one of the best business schools, according to US News & World Report (March 2012). 14.4% of MIT Sloan graduates reported job functions in marketing/sales

Incoming Sloanies and Marketing

The class of 2012 entered MIT Sloan with an average of five years of work experience, an undergraduate GPA of 3.5, and a GMAT score of 717.

11% of the class of 2013 entered MIT with backgrounds in marketing. 21% had undergraduate degrees in business and commerce.

MIT’s Classes Related to Marketing/Sales.

Sloan’s five core courses are all taken during the first semester, along with one elective course. The core structure “provides the foundation of freedom and flexibility you need to pursue your personal goals and interests throughout the rest of your time at MIT Sloan.” Marketing Management, a first-semester elective course, provides the marketing foundation in the core curriculum.

Students interested in marketing and sales may then join MIT Sloan’s Enterprise Management Track. The goal of this track is “to develop students’ capability to apply integrated management perspectives and practices in their respective roles within large organizations via innovative classroom and project-based activities.” Skills will be developed in the three areas of marketing, operations, and strategy. The Track includes project-based seminars in the first and second years. Students who complete the Enterprise Management Track will receive a Track certificate.

MIT Sloan marketing courses include:

Applied Individual Psychology 15.844
Branding 15.846
Consumer Behavior 15.847
Design and Marketing New Products 15.828
Entrepreneurial Marketing 15.835
Foundations of Consumer Centric Technologies 15.819
Listening to the Customer 15.821
Marketing Management 15.810
Marketing Management — MIT Sloan Fellows 15.809
Marketing Models 15.848
Marketing Strategy 15.834
New Product and Venture Development Proseminar 15.836
Pricing 15.818
Research Seminar in Marketing 15.838
Special Seminar in Marketing 15.840
Strategic Market Measurement 15.822
Workshop in Marketing 15.839

To reflect MIT Sloan’s mission of hands-on learning, or “Learning by doing,” the program offers endless Action Learning opportunities. The most prominent Action Learning feature is the Action Lab. One of the Action Labs for marketing/sales students is the MarketLab which gives students the opportunity to work on projects with top consumer and enterprise brands, non-profits, and start-ups.

Another lab of interest to marketing/sales students is the India Lab (I-Lab). This lab offers real-world experience by matching MIT Sloan teams with companies in India. The program lasts three months, during which time groups work collaboratively to define company scopes, schedules, and deliverables.

A third lab is the Global Entrepreneurship Lab (G-Lab) in which teams work with overseas companies, usually in developing economies and emerging markets, to overcome challenges such as commercialization, internationalization, marketing, and finance.

Marketing/Sales-Related Clubs and Extracurricular Activities at MIT

  • MIT Sloan Marketing Club – This club provides students with organized marketing treks, speaker series, recruiting preparation opportunities, and other events and activities.
  • MIT Sloan Sales ClubThe mission of this club is “to promote Sales as a fundamental business skill necessary for every career, either as a successful entrepreneur or as a top-level executive.” The club runs a number of popular events, including the sales training series, the International Sales Competition, and the Student Run Sales Conference.
  • CompetitionsMIT is famous for its competitions, and there are numerous competitions of interest to marketing students, especially the $100K Entrepreneurship Competition and the MIT Sloan Sales Competition.   

MIT Sloan Grads in Marketing/Sales Job Functions

Since marketing is usually done in-house, it’s difficult to determine which companies listed on the MIT Employment Profile hired graduates for marketing or for other in-house functions such as product management, consulting, finance, or IT. Here is a list of employers hiring members of the classes of 2011 and 2012:

  • Amazon
  • Apple
  • Burger King
  • Coach
  • Dell
  • ExxonMobil
  • Facebook
  • General Electric
  • General Motors
  • Google
  • Groupon
  • Gucci
  • HubSpot
  • IBM
  • LAN Airways
  • Microsoft
  • Nike
  • Nokia
  • Philips
  • Samsung Mobile
  • Sear’s Holdings
  • Travelers
  • TripAdvisor
  • Visa
  • Walt Disney Company
  • Zynga

Are you applying to Sloan? Please see our MIT Sloan B-School Zone and MIT Sloan Application Package for more information on how can help you get accepted. ~ Helping You Write Your Best

MBA Admissions: Dartmouth Tuck and Marketing

Dartmouth Tuck

Dartmouth’s Tuck School of Business in Hanover, New Hampshire

This post about Dartmouth’s Tuck School of Business, focusing on marketing, is part of a series of interviews about top MBA programs called “MBA Career Goals and the B-Schools that Support Them.” Please subscribe to our blog to ensure that you receive all the posts exploring the elements at each school that will help you pursue your goals in finance, consulting, general management, entrepreneurship, marketing and more.

A quick glance at Tuck: Tuck currently has the 3rd highest average starting salary and bonus among the business schools ranked in US News & World Report (March 2012).  About 15% of Tuck graduates go into careers in marketing.

Here is a summary of the interview with Rebecca Joffrey, Director, Career Development at Tuck:

What kind of background and skills do you like to see in applicants expressing interest in a career in marketing?

The feedback we get most from companies looking to hire MBAs for marketing positions is that they seek the ability to deal with ambiguity. In other words, can you deal with big, broad questions without clear answers? Can you distill a question like, “How should we enter Market X?” into objectives, strategies, and tactics without a lot of guidance? You have to be able to demonstrate that you can make assumptions and decisions, sometimes in the absence of data.  That’s the ability to deal with ambiguity that marketing entities seek.

A second quality they seek is “commercial experience,” and by that I mean experience in a sales or marketing role where you were attempting to influence behavior in the marketplace. This kind of experience is distinct from advisory experience. In a commercial role, you have really gone in and built something, living with the consequences of your decisions, the ups and downs of trying to move something forward. Consultants, even marketing consultants, don’t necessarily have that kind of experience, although they can make a case for themselves by showing they know how to think about things from the customer or consumer perspective.

Finally, it’s important to be able to show you have the ability to work cross-functionally and persuade people. In marketing, you are trying to influence entire organizations—the sales force, people in the manufacturing facility, procurement. You have to get everyone on the same page. The ability to work cross-functionally means you are able to persuade people who do not report to you and move things forward.

What about career changers?

You can switch into a marketing career, but you have to show that you are consumer-focused, whether that consumer is a private individual or a large, complex corporate entity, or anything in between. That focus implies that you can show how you start with a consumer need in the marketplace and work backwards based on those needs towards your objectives. Many people think about their needs and their products first. The marketing mindset revolves around customers’ needs.

What aspects of Tuck’s MBA curriculum do you feel are best suited to students who want to pursue a career in marketing?

Tuck’s general management core curriculum is ideal because it is not all about marketing. It’s about strategy and finance and supply chain… and marketing. All the things that you need to run a business. As a marketer, you are running a business; you’re just doing it within a brand or product. Tuck’s core curriculum cultivates the broad range of skills you need to rely on. You need strong financial skills to run a P&L, and that’s a big part of the marketing job. You have to understand supply chain issues, channel management, all kinds of things that are relevant to running a business or a brand. I was in marketing before coming to Tuck, and I would argue that Tuck’s first year core curriculum prepares you better than being a marketing major.

Second year at Tuck is entirely elective. This is the time when you get to dive deep into specific areas of interest. Marketing electives include “Managing the Marketing Channel” and “Marketing in the Network Economy”. There is also an opportunity to do a consulting project through the Tuck Global Consultancy, where students can consult on marketing issues for global companies.

Which school clubs and extra-curricular events are most relevant to people interested in marketing?

The Marketing Club is a big part of your experience at Tuck. It allows you to get to know your sector and the skills required, and it helps prepare you for interviews. The club itself has a whole program to help you. For example in the fall we have Sector Smarts, which is an alumni panel where you learn about the different companies and what the career paths look like. And then at the end of Fall A you can go on a career trek to visit companies in the New York area, such as Pepsi, Colgate, L’Oreal, Nielsen, and American Express. Then there is a Marketing 101 series where second years and alumni prepare you for interviews.

That is the functional area, but everyone in marketing is usually focused on industry so there is consumer biz marketing, healthcare marketing, tech marketing, or retail and then there are clubs for those different industries and interests.

Which companies recruit the most Tuck graduates pursuing marketing careers?

Tuck has very strong corporate relations in this sector, and sometimes has more jobs in marketing than students! Tuck’s top hiring companies for marketing include: Amazon, Colgate, General Mills, Procter & Gamble, and L’Oreal.

We want to give a BIG thank you to Rebecca Joffrey in the Tuck Career Development Office for granting us this insightful interview!

Linda AbrahamBy Linda Abraham, president and founder of and co-author of the new, definitive book on MBA admissions, MBA Admission for Smarties: The No-Nonsense Guide to Acceptance at Top Business Schools.