UNC Kenan-Flagler 2014 MBA Essay Tips and Deadlines

UNC Kenan-FlaglerAre you a team leader? Are you committed to sustainable enterprise? Are you seeking resources and intellectual capital needed to shape both business and government? Are you a motivated, goal-oriented, innovative individual? UNC Kenan-Flagler adcoms are interested in seeing your multidimensional personality traits and capabilities. Your challenge: Prove that your goals mesh with the school’s goals and that your talents will contribute to the program’s collaborative nature.

My tips are in blue below.

We have three required essays and two optional essays. The essays for the 2013-2014 application season are:


1. What are the 2 or 3 strengths or characteristics that have driven your career success thus far? What are the other strengths that you would like to leverage in the future? (500 words maximum)

Rather than list Strength 1, Strength 2, and Strength 3, I recommend you start with one brief story that illustrates 2-3 of your strengths and shows you as a contributor and doer. Then analyze how those traits have contributed to your career success. Remember to describe your accomplishment in terms of impact and to quantify as much as possible.

Weave into your essay the response to the second questions — a trait that you would like to take advantage of in the future — into your conclusion.

2. Please describe your short and long term goals post-MBA. Explain how: your professional experience has shaped these goals; why this career option appeals to you; and how you arrived at the decision that now is the time and the MBA is the appropriate degree. (500 words maximum)

What do you see yourself doing immediately upon graduation and what would you like to do ten years from now? Describe why this path attracts you. What experiences have convinced you to pursue it? Why do you need an MBA, especially one with UNC’s approach to business education, to proceed down your chosen path. For more tips on writing about post-MBA goals, please see MBA Goals 101.

3. What personal qualities or life experiences distinguish you from other applicants? How do these qualities or experiences equip you to contribute to UNC Kenan-Flagler? (500 words maximum)

Everyone has a story. What’s yours? What makes you tick? What would you like the admissions committee to know about you — you the human being, the individual? What hobbies and experiences will differentiate you from the IT guy, consultant, real estate developer, or banker that the adcom just read about? How will your perspective contribute to the classroom and community at Kenan-Flagler?

4. (Optional) If your standardized test scores are low, or if you have not had coursework in core business subjects (calculus, microeconomics, statistics, financial accounting), please tell us how you plan to prepare yourself for the quantitative rigor of the MBA curriculum. (300 words maximum)

This is pretty straightforward. Just answer it. You may also want to highlight professional preparation that you have already had in quantitative areas.

Essay Five (Optional)

Is there any other information you would like to share that is not presented elsewhere in the application? (300 words maximum)

My favorite: The optional essay. A gift allowing you to give the adcom one more reason to admit you.

If you would like professional guidance with your UNC Kenan Flagler MBA application, please consider Accepted’s MBA essay editing and MBA admissions consulting or our  MBA Application Packages, which include advising, editing, interview coaching, and a resume edit for the UNC Kenan Flagler application.

UNC Kenan-Flagler 2014 Application Deadlines

Application Due                                   Decisions Released
Round 1 (EA)         Oct 18, 2013 Dec 13, 2013
Round 2 Dec 9, 2013 Feb 3, 2014
Round 3 Jan 13, 2014 Mar 17, 2014
Round 4 Mar 14, 2014 Apr 28, 2014



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  • http://www.accepted.com Linda Abraham

    If any readers would like a profile evaluation for UNC Kenan-Flagler, please provide the following information:

    1) Brief description of your full-time work experience.
    2) Your GMAT or GRE. Percentiles preferred.
    3) College info: The name of the college, your GPA or grade average, your major, year of graduation. For any graduate degrees, please provide the same info. If you grades are low, please indicate if there were extenuating circumstances.
    4) Significant college and post-college extra-curricular activities or community service, especially leadership experience.
    5) Important certifications like CFA, CPA, FSA, or CA.
    6) Your post-MBA goal.

    Or if you just have a question about MBA admissions, I’ll do my best to answer it.

  • Soumya

    i scored 700 in gmat q-49 verbal -35
    country- india
    i have graduated from RVCE , Bangalore
    GPA OF 3.7
    industry- technology consulting
    technology – SAP , domain- Human Capital Management
    projects- Employee self service, coompensation, new hire registry, performance management
    EXPERIENCE- currently 27 months, by the time i join a bschool 37 months

    cocurriculars- athletics , adventure sports and community service

    • http://www.accepted.com Linda Abraham

      You have a competitive profile for UNC.


      • Soumya

        Hi linda ,
        i was thinking of applying to some stretch colleges as well..if i go with core stats
        gmat -700
        gpa =3.6
        work ex- 27 months as of now
        employer – deloitte
        co curriculars- long distance marathon runner, working very closely with NGO for past 2 yrs

        the “stretch colls “that i have shortlisted – (the ones where i meet all the “avg” requirements except for work ex) are ross, cornell, UCLA , Duke, Darden., tepper..please let me know if i have any chance in any of these

        “colleges within reach” UNC, emory , mccombs, kelley and notre dame mendoza

        please provide your inputs on my analysis .. do you think i have a shot at any of the stretch colleges

        • http://www.accepted.com Linda Abraham


          UCLA and CMU Tepper tend to be a little more inviting to those with less work experience, as long as those applicants can show impact.