The term “personal brand” is bandied about a lot in admissions. I don’t claim to be an expert on branding, but after fifteen years editing essays and advising applicants, I know a bit about admissions. I see the concept of “personal brand” as a threat and opportunity for applicants.

Want to know more?  See this 4-minute video where I discuss the good and the bad of “Personal Brand in Admissions.”

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