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March 19, 2013

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MBA Admissions: NYU Stern & Media/Entertainment

NYU Stern currently ranks in 11th place as one of the best business schools, according to US News & World Report (March 2012). It is known for having a particularly strong media and entertainment track.

Stern’s Class of 2014 and Media/Entertainment

3907 people applied to NYU Stern in 2012; the entering class size was 389. The average GMAT score was 720 and the class has an average undergraduate GPA of 3.51. The average number of years of work experience for the class of 2014 is 4.8 years.

26% of class of 2014 students have undergraduate degrees in business and commerce; 22% in economics; 21% in engineering, math, and science; 17% in social sciences; and 14% in humanities, arts, or other areas.

In terms of pre-MBA work experience, 10% of students came from the entertainment, media, and technology sector, while 8% have industry backgrounds in nonprofit, arts, and education.

NYU Academics Related to Entertainment & Media

There are four phases to the Stern curriculum:

Phase 1: A 2-week orientation program called LAUNCH that introduces students to New York City and to b-school with tours, panel discussions, speakers, and other activities.

Phase 2: First year core classes. All students must take 2 required courses (Financial Accounting & Reporting and Statistics & Data Analysis) and choose 5 courses from the Menu Core (Firms & Markets, Foundations of Finance, The Global Economy, Leadership in Organizations, Marketing, Operations Management, and Strategy). Students can take electives in their first year. Students can obtain waivers for core classes if they have proficiency in the subject matter.

Phase 3: Summer Internship.

Phase 4: Second year core and elective courses. The only core course for second year students is Professional Responsibility. Other than that, students take elective courses.

Students graduate with an MBA in General Management and between 0 and 3 specializations. It is within these specializations that students will choose their elective courses. Students interested in the entertainment industry would specialize in the Entertainment, Media and Technology (EMT) Specialization.
Students with the EMT Specialization must take Entertainment and Media Industries (1.5 credits) and then choose additional electives totaling 7.5 credits.
They may also want to specialize in a related field like Management of Technology and Operations, Marketing, Digital Marketing, or Law and Business.

Sample courses in the Entertainment, Media and Technology (EMT) Specialization include:

• Business of Independent Film
• Business of Music and Film
• Business of Sports Marketing
• Business Strategy for the Digital Economy
• Craft and Commerce of Cinema: The Cannes Film Festival (a global course)
• Corporate Finance and Strategy in Entertainment and Media
• Entertainment Law
• Operations in Entertainment: Las Vegas
• Television Management
• Film Production
• News & Entertainment Media
• Talent Management
• Special Topics: Financial Analysis in EMT
• Corporate Strategy and Finance in EMT

You can view the complete list of NYU Stern courses here.

Students also have the option of taking elective courses at NYU’S Tisch School of the Arts and Steinhardt School of Education’s Professional Music Business program.

There is also an option of obtaining a dual MBA/MFA through Stern and at the Kanbar Institute of Film &Television at Tisch. (See MBA/MFA program details here.)

Between semesters, students may study abroad by participating in the Doing Business in…(DBi) Program. There are also semester abroad programs, global courses (that include trips overseas), and International Club Treks. (More details on these global programs and others can be found here.)

NYU Stern Entertainment-Related Clubs

• Entertainment, Media and Technology Association
• Graduate Marketing Association
• Media, Entertainment, and Sports Association (MESA)

Entertainment & Media Hiring Stats at NYU Stern

The chart below indicates the hiring stats for 2011 entertainment/media careers:

Industry Percent       Base Salary Range ($)  
Full-time positions: Media/Entertainment/Technology 11% $50,000-$140,000
(per year)
Summer internships: Media/Entertainment/Technology 12% $0 – $2,500 (per month)

Top entertainment/media hirers include (an asterisk indicates that the company hired 3 or more students in 2011):

Disney*Google*
HBO
Major League Baseball
Microsoft*
MTV Networks
NBC Universal
The New York TimesSamsung*
Sony*
Time Inc.
Univision Communications*
Yahoo!*
Zynga

You can read more about Stern and the EMT industries here.

Are you applying to NYU’s Stern School of Business? Please see our NYU Stern B-School Zone and Stern School of Business Application Packages for more information on how Accepted.com can help you get accepted.

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