MBA Admissions: Northwestern Kellogg & Marketing

Kellogg

Kellogg

A quick glance at Northwestern’s Kellogg School of Business: Kellogg currently ranks in fourth place as one of the best business schools (tied with MIT Sloan and Chicago Booth), according to US News & World Report (March 2012). It was ranked #1 for marketing.  

Northwestern Kellogg Class of 2013 Stats

Some facts about Kellogg’s students:

  • 5461 people applied to Kellogg in 2011; 484 students enrolled in the two-year MBA and MMM programs.
  • The middle 80% age range of incoming students in 2011 was 25-30.
  • The middle 80% age range of work experience was 3-7 years.
  • The average GMAT score in 2011 was 713.

Kellogg Academics Related to Marketing

Students must complete a nine-course core in addition to the elective component. These courses cover all general management topics, including Marketing Management in the marketing department.

There are two majors geared towards marketing students – Marketing and Marketing Management. The main difference between the two is that the former is for students seeking an in-depth understanding of the field and not planning to pursue marketing as central to their professional responsibilities. The latter is directed towards those in careers where marketing is central to their responsibilities.

To concentrate in Marketing, students must take two required courses – Marketing Management (part of the core, as mentioned above) and Research Methods in Marketing – and two elective courses in the area of marketing (see below).

For those pursuing a major in Marketing Management, the requirements are as follows: four required courses – Advanced Topics in Marketing, Marketing Strategy in the C Suite and the Boardroom, and the two courses listed above – as well as three elective courses.

Elective courses: Kellogg’s course offerings in marketing are extraordinarily rich. We are only listing a few of its courses below. For anyone seriously thing of majoring in Marketing or Marketing Management, please review the full course list at http://www1.kellogg.northwestern.edu/dpco/catinfo.asp?dept_seqno=5.


MKTG-451 Marketing Channel Strategies
MKTG-452 Consumer Insight Tools
MKTG-453 Business Marketing
MKTG-454 Advertising Strategy
MKTG-455 Media and Integrated Marketing (formerly MEDM-431)
MKTG-458 Consumer Behavior
MKTG-459 Services Marketing and Management
MKTG-462 Pricing, Promotion and Retailer Behavior
MKTG-463 Sales Force Management
MKTG-464A The Management of Product Development
MKTG-465 Marketing-Led Innovation
MKTG-466 Marketing Strategy
MKTG-468 Technology Marketing
MKTG-499 Independent Study
MKTG-913 Internet Marketing
MKTG-922 Advanced Topics in Marketing
MKTG-940 Marketing Strategy in the C Suite and the Boardroom
MKTG-945 Design Lab
MKTG-951 Sports Marketing and Management
MKTG-952 Strategic Data-Driven Marketing
MKTG-953 Information & Technology Based Marketing
MKTG-955 Empirical Tools in Marketing Strategy
HEMA-914 Biomedical Marketing (formerly BIOT-914-0)
TECH-917 Strategic and Analytical Customer Relationship Management


Students must also take one credit to fulfill the global elective requirement. For marketing students, Global Marketing would be a good choice.

Marketing Research Centers at Kellogg

Kellogg Clubs and Competitions for Marketing Students

Marketing Employment Stats at Kellogg

In 2011, 19% of Kellogg graduates accepted full-time jobs in marketing (as a function), the second most popular function after consulting (40%).

 

Function % of Hires (totaling 19%)

Salary Average

Brand/Product Management

11

$100,929

 

Merchandising/Retail

1

$108,333

 

Other Marketing

5

$103,776

 

Sales

1

$101,411

 

 

For internships for the class of 2011, 24% of students landed marketing internships.

Top hirers for full-time and internship positions include:

Name of Company

Number of Full-Time Students Hired, 2011

Number of Interns Hired, 2011

PepsiCo, Inc.

9

11

Google, Inc.

7

8

Apple, Inc.

7

8

Amazon

7

4

Johnson & Johnson

6

6

Procter & Gamble

6

N/A

General Mills

5

N/A

Groupon

5

7

Microsoft

5

6

Target

5

11

Sears Holding Corporation

4

3

E&J Gallo Winery

3

4

 

Are you applying to Northwestern’s Kellogg School of Business? Please see our Kellogg B-School Zone, Kellogg Application Packages, and Kellogg 2013 MBA Application Questions, Deadlines, Tips for more information on how Accepted.com can help you get accepted.

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