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B-School Big Brand Theory Series

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September 5, 2017

Reading Time: 3 minutes

Are You Growth Minded? Mastering Kellogg’s Changing Brand

Want to learn the secret to getting accepted to Kellogg Business School?

Episode 2 in our Big Brand Theory Series for MBA applicants: Northwestern Kellogg. Two days before Kellogg’s Dean Sally Blount announced Kellogg’s motto change from “Think Bravely” to “Inspiring Growth,” I received an email and video link in my inbox from my education hero, Sal Khan about why he will never tell his son that… 

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Article by Natalie Grinblatt / MBA Admissions / B-School Big Brand Theory Series, Northwestern Kellogg

September 5, 2017

Reading Time: 3 minutes

Wharton: “Putting Knowledge Into Action”

Huntsman Hall at Wharton

Does the oldest business school actually have a brand? Does the oldest business school actually need a brand? Ironically, Wharton is a more powerful global brand than the elite Ivy League university of which it resides.  In fact, many people don’t know that the University of Pennsylvania is a highly regarded Ivy League institution. Outside… 

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Article by Natalie Grinblatt / MBA Admissions / B-School Big Brand Theory Series, The Wharton Difference, Wharton

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