Does the oldest business school actually have a brand? Does the oldest business school actually need a brand? Ironically, Wharton is a more powerful global brand than the elite Ivy League university of which it resides. In fact, many people don’t know that the University of Pennsylvania is a highly regarded Ivy League institution. Outside…
B-School Big Brand Theory Series
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Do Stanford GSB Grads REALLY “Change Lives. Change Organizations. Change the World.”?
Episode 3 in our Big Brand Theory Series for MBA applicants: Stanford GSB’s motto. Who wouldn’t want to change lives, change organizations, and change the world? Right? For Episode 3 in our Big Brand Theory series, I set out to prove that Stanford GSB admits, transforms and graduates students who accomplish great feats. I wanted…
Are You Growth Minded? Mastering Kellogg’s Changing Brand
Episode 2 in our Big Brand Theory Series for MBA applicants: Northwestern Kellogg. Two days before Kellogg’s Dean Sally Blount announced Kellogg’s motto change from “Think Bravely” to “Inspiring Growth,” I received an email and video link in my inbox from my education hero, Sal Khan about why he will never tell his son that…
