Focus on Marketing at Chicago Booth

A quick glance at University of Chicago’s Booth School of Business: Booth currently ranks in fourth place as one of the best business schools, according to US News & World Report (March 2012). It was ranked #7 for marketing.

Chicago Booth Class of 2013 Profile

4169 people applied to Chicago Booth in 2011; 22% were accepted and 63% enrolled. 7% of applicants were reapplicants.

The Booth class of 2013 has an average 4.83 years of work experience and an average GMAT score of 719. The mean age at the time of entering Booth was 28 years. In terms of undergraduate majors, 20% of these students majored in Engineering; 31% in Finance/Business Administration; 21% in Economics; and 26% in Liberal Arts and all other majors.

Booth Academics Related to Marketing

Booth offers a highly flexible, analytic curriculum that focuses heavily on identifying problems and implementing creative solutions. Experiential learning and classroom dialogue are also important elements of the Booth experience.

Students are required to take one leadership course (LEAD), three foundation courses (including marketing course Statistical Insight into Marketing, Consulting & Entrepreneurship), six courses from the Functions, Management, and Business Environment course listing (including the following marketing options: Marketing Strategy, Consumer Behavior, Quantitative Marketing Research Methods, Data-Driven Marketing, Marketing Research, Developing New Products and Services, Pricing Strategies, and Advance Marketing Strategy), and eleven elective courses. Marketing students would choose their electives from the Marketing Management concentration.

(You can read up on Booth’s unique approach to quantitative marketing here.)

Students must also take a leadership course Leadership Effectiveness and Development (LEAD).

Chicago Booth also offers a wide selection of “labs.” These hands-on courses allow students an opportunity to take part in real-world business challenges. The most relevant labs for those interested in marketing would be the New Venture and Small Enterprise Lab and the Clean Tech Lab. Finally Booth provides courses with experiential learning opportunities for the marketing student, specifically Marketing Research and Consumer Behavior.

Marketing Research Centers at Chicago Booth

Chicago Booth Extracurricular Clubs and Competitions for Marketing Students

Marketing Employment Stats at Chicago Booth

In 2011, 10.8% (51 students) of Chicago graduates accepted full-time jobs with a marketing function.

Specific Function	% of Hires / # of Hires	Salary Range
Brand/Product Management	7.6/36	$80,000 – $130,000
Other	3.2/15	$80,000 – $135,000

For internships in 2011, 9.6% of students (53 people) landed internships in marketing.

Specific Function	% of Hires / # of Hires	Monthly Salary Range
Brand/Product Management	5.6/31	$1,700 – $8,000
Other	4.0/22	$1,000 – $21,65

Top hirers for full-time and internship positions include:

Name of Company	Number of Full-Time Students Hired, 2011	Number of Interns Hired, 2011
Procter & Gamble	6	5
American Express Co.	5	5
Pepsico, Inc.	5	3
Google, Inc.	4	6
United Airlines Inc.	4	0

Other recruiters include Apple, Amazon.com, Campbell’s, Chevron Corporation, Cisco Systems, Inc., Dish Network, Exxon Mobil Corporation, General Electric, Intel Corporation, Johnson & Johnson, Kraft Foods, MillerCoors, Microsoft, Orbitz, Pfizer, Sara Lee, Target Corporation, The Clorox Corporation, Time, Inc., Wrigley, Yahoo! Inc., and Zynga. (See the complete list here.)

Are you applying to Chicago’s Booth School of Business? Please see our Chicago Booth B-School Zone and Chicago Booth Application Packages for more information on how Accepted.com can help you get accepted.

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