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How to Get an MBA at Columbia Business School [Episode 528]

In this episode, the Senior Associate Dean for Enrollment Management at Columbia Business School explains why there isn’t one right answer to the application essay – but there is a true answer.  [SHOW SUMMARY]

Are you interested in an MBA that has the goal of preparing you for a career in innovation and entrepreneurship? With a record of excellence and a powerful alumni network? Columbia Business School is known for its cluster system of classes that fosters innovation amongst students. Sounds interesting? Listen to this episode where CBS’ Senior Associate Dean for Enrollment Management provides insight on how to get accepted to its elite MBA programs. 

An interview with Clare Norton, Columbia Business School’s Senior Associate Dean for Enrollment Management. [Show Notes]

Welcome to the 528th episode of Admissions Straight Talk. Thanks for joining me. Are you ready to apply to your dream MBA programs? Are you competitive at your target schools? Accepted’s MBA admissions quiz can give you a quick reality check. Complete the quiz, and you’ll not only get an assessment of your chances, but tips on how to improve them. Plus it’s all free. 

It gives me great pleasure to have for the first time on a Admissions Straight Talk, Clare Norton, Senior Associate Dean for Enrollment Management at Columbia Business School. After earning her bachelor’s at Notre Dame in Indiana, Clare became a New Yorker through and through. She started her career as a trader with Citigroup and then moved into admissions first at Hunter College and then at CUNY and Columbia’s Mailman School of Public Health. Along the way, she also earned her master’s in higher education administration from Baruch College. She joined Columbia Business School in January as Senior Associate Dean for Enrollment Management.

Congratulations on your new position and welcome, Clare,  to Admissions Straight Talk. [1:48]

Thank you. Thanks for having me. I’m excited to be here.

Can you provide an overview of Columbia’s MBA program for listeners who may not be that familiar with it? [1:59]

I think to me, the key point about the Columbia MBA program is actually the flexibility, is that we do really think of it as something that can be crafted and changed to meet the needs of individual students. I think that that’s part of what makes it so exciting is the opportunity to understand about yourself, what your gaps are and what your strengths are, and to really craft an experience that is personalized to get you where you’d like to go.

We, or Columbia, have several different kinds of entry points to that MBA.  So we have a full-time MBA entry in August. We have a full-time MBA entry in January, and then we also have a number of Executive MBA programs. EMBA programs on both a Friday-Saturday, a Saturday, and a global program that’s a dual degree with London School of Business. So a lot of opportunities to come in and do the MBA.

This year we have also created a brand new program called MBAxMS, which is a dual degree program with our School of Engineering. So our first cohort will start with us this August.

What’s new at Columbia Business School in terms of the program changes to the program, innovations to the program, you mentioned, the MBAxMS; anything else you’d like to highlight? [3:23]

I’d like to share a little more, about XMS than what I said, which is that it’s really a program that equips students with both the management skills and the science and technology core that should enable them to move seamlessly from classroom to product development to large scale innovation, and ultimately help create and grow companies and drive change.

So it’s really something that covers those core engineering courses in the curriculum on the areas of tough tech, applied science foundations, but also the essential business courses in leadership and strategy, finance, economics, marketing. So I think it’s a really exciting program, and it’s one that’s been in the works for quite a while, but I think when you recognize what’s happening in the world at the moment, you get just a small insight into the forethought and the innovative culture and nature that is Columbia Business School.

So everybody now is talking about the importance of these roles and the impact of AI and all those kinds of things, but we’ve really been working in this direction for quite a while. So that’s something that’s new, but also I think really representative of what’s great about Columbia Business School.

How long is the dual degree program? [4:47]

It’s still a two-year program.

But I assume it’s probably fewer electives. [4:56]

Yes, a bit fewer electives. Not no electives. There are electives in the program, but fewer, and students start with the engineering coursework and then move on to focusing more on the MBA.

Where are CBS MBAs finding jobs in terms of geography, industry and function? [5:12]

So I think it’s easier to say where CBS graduates are not finding jobs. Truly everywhere, and in everything they’re finding jobs. Again, what’s of note maybe is that our alumni continue to be involved in all the traditional sectors, but seeing lots of folks still in financial services, in investment banking, in consulting, but also a real growth in students who are focused on more entrepreneurial tracks, students who are focused on more tech oriented tracks, students who are really interested in roles that involve sustainability, which is something that they really get an opportunity to have exposure to here at Columbia Business School and truly all around the globe. There’s nothing I can really think of that you could want to do that you don’t get good preparation for here.

Sometimes I hear from applicants, or potential applicants, that while New York City provides fantastic opportunities, it’s also replete with distractions, and those distractions can hinder the formation of some of the close ties that some other business school communities have. How would you respond to that concern? [6:14]

I’ll say it just has not been my observation. So as you noted, I’m still relatively new, but even in my time, I have gotten to know so many students just in the hallways, attending events, who I then see day after day around campus who are saying hello and popping in to check on things. When I talked to students about the experience, which I did, I just attended our graduation ceremonies, and they were just full of recollections of the exciting engagements that they participated in with their student colleagues.

They are very, very connected to their cluster. So their CBS cluster is something they, I think, take with them forever as a point of pride. But the involvement in student clubs, I had the opportunity to attend our January Club Fair, which is really targeted more at our January incoming term, and that’s a smaller student cohort.

When I tell you that the space was packed not only with new students who wanted to learn more, but actually all of the students representing the various organizations, there were many folks deep to make sure that everybody knew what exciting things they had going on. And I think it’s just representative of how connected and involved they really are. Our beautiful new campus I think really draws folks to be here and to stay around and hang out.

So we do, of course, have the connection with New York City, and that’s amazing, and it allows students to have that coffee meeting in the middle of the week with a remarkable alum or participate in a semester internship because they can get back and forth. But I don’t think that it in any way detracts from the connection that they feel to the campus to one another, to our leadership, to the broader Columbia community. I think there’s really a very strong tie there and so it is honestly the best of both worlds.

Now let’s move to admissions, and you were kind enough to tell me that Columbia has moved to rounds. Columbia historically has always had rolling admissions, and this year it now has rounds. So what are the deadlines? How many rounds? When are they and why? [8:39]

Yes. So for our January entry, we’ll continue to be rolling at least for this January entry, partially because we consider folks from that August and January entry to all be part of the same graduating cohort. And so we wanted to use the same process there. So if you’re interested in January 2024, then the application deadline will be September 13th, but rolling until then. So encourage folks to do sooner rather than later if that’s something that interests you.

For August of 2024, we’re planning three rounds. So our first round will also have a September 13th deadline. And then the second one will be a January 5th deadline and followed by our final round, which will be an April 3rd deadline. We really felt like this was just an opportunity to rethink some of what we’ve been doing and to align with peer schools, I think it can sometimes be additionally stressful and complicating for students that we weren’t necessarily aligned with many of our peer schools and places that they were also looking at and I think led to some anxiety about how were they supposed to approach those rounds as compared to the rolling admissions?

So we really felt that it would be helpful to our prospective students to get a little more aligned and to be able to speak in the same terminology that others are using and give folks an opportunity to really know what the timeline will look like and plan for that. So those were the why.

Previously, Columbia had a fellowship deadline or the scholarship deadline consideration was the January date. Is the round two deadline going to be the scholarship consideration deadline also, or no? [10:36]

We are encouraging folks to apply in rounds one or two who are really hoping for scholarship and fellowship consideration. There won’t be the same deadline like the one we had in the past because of the rolling process. But certainly there will be a benefit from a consideration for financial support perspective to being in those first couple rounds.

That’s definitely news. [11:18]

Yes. Hopefully it will be received happily by folks. It really was our intention to try to make things simpler and more streamlined.

I know there were some changes to the essays, and we’re going to get to that in a second, but do you see any changes coming in terms of the test policy Columbia has? In the past required the GMAT, the GRE or the EA, any changes there? Are they going to be required? Are other tests going to be accepted? [11:42]

So certainly we’ll continue to accept those three. Planning still at the moment to require some tests. And so one of those. Obviously, there’s some additional new tests coming into the offering both in the GMAT and the GRE space. So we’ll be taking a look at those. But for now, we’re planning to accept those that have traditionally been offered and looking for folks to have at least one of those as part of their application.

You did make some changes to the essays. Could you review those? [12:28]

Sure. So we have always been interested in learning from students. What is it that they are planning to do that has encouraged them to want to pursue an MBA and how do they really feel that Columbia fits into that plan for them? And so that question remains as it always has, as does why Columbia Business School? Where we’re really looking for students to help us understand why we’re a fit for them and why they’re a fit for us.

So really what is it about our programs, our curriculum, our student organizations, our faculty, the variety of opportunities that exist here that are unique to our particular school and experience and how does that really fit? I think those two, I mentioned them together because I think there’s a thread there. So ideally, we’re looking for someone who, in that why Columbia Business School can take further the information that they’ve presented in that first question and really make it clear to us how the various opportunities and supports and things that exist here are going to be influential for them in achieving the goals that they see for themselves.

We know that people are going to come and have experiences and some of that is going to change and we’re happy to have that be the case, but we really just want to understand – 

They’re not signing a contract? [14:01]

Correct. Yes. No, no commitment required to the plans that you’ve put forward. But I think we just want to really get a sense of thought process. And again, why does this feel like something you want to do, and why does this feel like someplace that you want to do that? It’s a major investment you make going to graduate school. And so we want to understand how you’ve come to the decision that that’s an investment that you want to make.

We’re then adding back in a question this year that we have used in previous years that speaks to our inclusive leadership interest at the school and understanding how folks have been able to address challenges in one of a variety of areas that are highlighted in our PPIL program. So we’re excited to bring that one back. I think it’s something that provides insight into what we value.

So it’s partially there to have folks really engage with what are the pillars that we’re looking at in a program like that and what is it that we hope to be able to develop in leaders that are graduating from Columbia Business School and how can they share with us some of the ways that they’ve engaged with some of those topics in the past. So that’s why we’ve decided to add that one. We have enjoyed over the last number of years the opportunity to hear from folks about their favorite books and all of that, but we felt that this was maybe more representative of what’s important to us and the special opportunities that we think students have in the classroom here.

And then the optional essay, there’s also that, right? [15:49]

Right, yes. So yes, still an optional essay and it’s always really helpful. I tell students all the time that if you step back and look at the things that you’ve presented in your application and there’s something that you recognize that we should know, but it’s not in there, that absolutely is a place for you to take advantage of that. Whether that’s had some kind of challenge academically, historically that maybe you feel your GPA or test scores are not reflective of your potential or whether that you have had an opportunity to be engaged in some kind of activity that’s quite meaningful to you, that is only mentioned briefly in your resume.

That’s a place where anything that’s really an important part of who you are and that you think we need to understand about you as a candidate, that’s absolutely the place to use it. And so I encourage folks to do so if they feel that they can identify those gaps in their application.

What makes an application, or more specifically, what makes an applicant come alive for you? [16:58]

So I mean, I think it’s funny, and you and I were together with some other colleagues having a conversation around this same topic recently. I think it really is about being true to yourself, trying to… I think often in life we are nervous that we should be trying to tell someone what they want to hear, and that this is absolutely not a place to do that. That reads quite generic and not at all in the truly personable kind of way that was is what we want to see.

So I think it’s really important to say, “Whatever I’m writing here, do I feel like if I put this in front of somebody who knew me but they didn’t know it was mine, could they read it and recognize me? Can they see my personality, my motivations, my growth over time? Are those things really there?”

There’s not a right answer to the questions we’ve asked, right? There’s a true answer and applications that have the true answer always stand out as compared to those that are, I think trying to answer what they think is what folks might want to hear in response to those questions.

Do you see ChatGPT as a problem in the application process, specifically regarding the essays? [18:25]

So I don’t. I mean, I think ChatGPT is a tool, and there are many, many tools that we have now that we did not once have. Right? At some point in time we thought to ourselves, if people use a calculator, will they understand math? Yes, they do still understand math and in fact probably higher level math than they understood before that was utilized broadly.

I suspect ChatGPT will be quite similar. We’ve made it very clear to students in our application process that it’s a tool that can be utilized, but generative AI is not something that can write the whole answer. It’s the kind of thing that could do some editing for you or provide you with some ideas to make sure that you’ve touched upon, but that the work must be your own.

So from that perspective, I think we’re quite clear. But also I think actually back to what we were just talking about, the best applications are reflective, truly of the individual. And our essay questions in particular. We are really asking you to say for you personally, what is it about this that is going to connect, assist you, help your growth, engage you in new ways? Generative AI is not capable of saying that in a way that is authentic. So that’s really what we’ll be looking for. So I think, again, it’s nice to have something, maybe check your grammar, right?

It’s there for those kinds of things, but it’s never going to give an answer that can tie together across the application.

I have a daughter who loves to bake. Packaged cookies just don’t taste as good as her fresh-made cookies, out-of-the-oven bread, or whatever it is that she likes to bake. [20:18]

Yeah. There’s a little bit of her in that recipe that just can’t be replicated. So same for this. So I think it’ll actually be exciting to see what it does. We as a school are, obviously, as I mentioned earlier, thinking about what kind of training do our students need and how do we engage with it as a tool and make sure that they know how to engage with it as a tool and think about what kind of management is required and what data is missing from the data sets that these kinds of tools are drawing upon.

So there are lots of great and important questions for us to engage in the classroom. So we’re certainly not shying away from it. It’s something we think is important, but I think it won’t be problematic from an admissions perspective, given again, the fact that A, we’re letting people know what our honor code is and how we expect them to utilize it, and that we also really are looking for personal insights in our essays.

What can an interviewee, somebody lucky enough to be invited to interview at Columbia Business School, expect if invited to interview? Are they virtual or in person at this point? [21:26]

So they will be virtual this season. They have been both in the last several years, but again, we’re thinking that it’s a nice idea to be able to offer a standard experience for folks. So we’ll be doing that in that way across the board this year. It’s a great opportunity I think, to engage with our alum. Our interviews are mostly led by our alumni. Although in some programs, some others of us are participating. I realize now that when I was talking about entering our MBA, I didn’t mention our DEP program, which is obviously another fabulous road into Columbia Business School and one where you might see an admissions officer in the interview as well.

But I think how to behave and what to expect are very much the same kinds of things that we were just talking about for the essay. We want to see that authenticity again. You want to be prepared to talk about why you feel that this place is a fit for you and what your aspirations are for yourself. I think it’s a great idea to think to yourself and what’s the one or two key things that you might want to find out from someone who’s had the experience.

Obviously, the interview hopefully is not the only place that our prospective student is interacting with members of our community. Hopefully, you’ve come to some events, and you’ve had the opportunity to see some student panels and engage with faculty and all the different folks who make our community so special. But this is another one of those opportunities. So I think it’s also important not to forget that you should also be interrogating still like what is it about this that’s going to be special and is it the right fit for you and that this is an opportunity to do so by asking that person one or two key things that might be quite important to you.

Is the interview blind? [23:29]

Yes, it is.

So they only see the resume, right? [23:32]

They only see the resume. That’s correct.

Sometimes people don’t get in the first time, they might have to reapply. Do you have any suggestions for re-applicants since it’s that time of year also where I think the re-applicants are around more. [23:40]

True. I’ll open by saying we love re-applicants. Often, it’s that it’s just not the right moment either for the person for some reason or in our process or given our class and how it looks. It doesn’t mean that we can’t imagine that that person would be a great part of our community and a great contributor to our community. We look highly upon folks who take a step back, consider their options again, and say, “You know what I really do feel that this is the right place for me and here’s why.”

I think it’s important, again, in those moments to just say, “Is there anything that you may not have conveyed?” That question from the beginning about the optional essays and the places that your application might not show all the parts of you. That’s another moment to say, “Okay. Well, obviously this process is time-consuming and folks are juggling their lives at the same time that they’re applying.”

Sometimes you probably take a little bit of a shortcut or maybe don’t give your very best effort at doing these really finer point things of taking a step back and really taking a look at the application and making sure that we’re really able to understand you in a holistic and comprehensive way. So I recommend you have a little more time now. You’ve done all those other parts. You’ve already asked recommenders to write for you, and you’ve already put together essays, and now you can look at it with a fresh eye and say, “What might be missing from this application?”

Every so often I’ll talk to an applicant, a re-applicant and they’ll say, “My GMAT was low. I retook the GMAT and this time I got a 740. But I don’t really want to change the essays. I don’t want to have to rewrite them. I don’t want to get new letters.” What would you say to that applicant? [25:29]

There’s a lot of questions actually that I would sort of ask them. I would say, “Well, how long has it been since they applied? Is it a very short window in which case, maybe that’s more applicable?

It’s a year ago. [26:00]

So I mean, I think sometimes then there really might be pieces of information that were not true about you a year ago that are true now and that are not reflected in that. So I think it’s absolutely worth reconsidering what you’ve submitted and taking a look at that, at least again, with an eye to edit. Maybe you’re not starting from zero as you had to the first time around, but at least to be sure that what you’re submitting you really feel is your best effort and most representative of you and how you connect with and respond to the questions that are posed throughout our application, not just even in the essay, but all throughout.

So I think you do have to be willing to do some of that. Again, this is a really major commitment that you’re making to yourself and a major investment that you’re making in yourself. So you want to do that quite seriously. So if it feels too hard to take half an hour to look through this, then I think, you want to wonder if a two-year investment or a 18-month investment is something that you really want to make at this point in your life, in your career.

So I think that’s a good gut check for you is if you’re not willing to even take a look again and interrogate, what have you put in there and are there ways that you might communicate it better. Then maybe now is not the moment.

What I typically tell applicants is, A) you can’t be sure that your essays didn’t have any influence on the rejection, and B) Even if you applied a year ago and you used the exact same essays and the exact same resume except maybe changing the date, then you’re not showing any growth in the last year. [27:35]

Right. Absolutely. Totally agree. I think you make an excellent point, which is it’s a holistic process. So students regularly will say, or applicants regularly will say, “Oh, well I know that it was this thing.” And sometimes you look back at the file and you think to yourself, “No, that is not the thing.” You actually got a really strong rating in that area. The place where we didn’t see it was over here. Right?

So I just would caution people to presume that any part of their application was the “decision maker” because it really is a whole holistic process. And again, it’s not only a holistic process for you as an individual applicant, but it’s a holistic process of building a class, right? So what are the interests of the students around you? What are the things happening? So it’s more even than just what you yourself can contribute.

So yes, you should never assume that you’ve figured out what that one data point is, and that doesn’t mean I encourage people who feel that they have an opportunity to do better on any part of their application to do that. So if that happens to be testing and that’s a place that you think makes sense for you, then go for it. But don’t hang your hat on that.

Applicants now have about two and a half months, a little more than two and a half months until your first round deadline and maybe a little less than six months until the second round deadline. What should they be doing? [29:19]

I mean, the essay prompts are posted already. So while we have not yet opened our application, those are there, and you should absolutely start taking a look at those to pull that together. You should absolutely be thinking about who your recommender will be and making that ask so that someone has a lot of time to prepare.

Just one recommendation? [29:55]

Just one for us, yeah. So you want to really think about who’s going to be able to add something to your application. And this is a little bit of an aside, but it’s common for folks to ask, “Should I have the CEO who I sort of know, or this other person who I’ve worked quite closely with?” In that scenario, I would always say, “Go with that other person. We want someone who’s going to be able to really provide details.”

We’re not looking for there to be a connection to someone “important”. We’re looking for somebody to be able to talk to us about how you collaborate with others, what your learning style is, how you engage in a community? What motivates you? Who you are as a person. And so if that other person can’t say that about you, then that’s not going to be a great recommendation that adds a lot to your application. So start really thinking about those questions and providing folks with plenty of time to get those things in because you will have to have all the supporting documentation into your application by the deadline or else you get moved to the next round for consideration. So that includes that recommendation letter.

But also take advantage of the fact that we’re on the road all over the place. Tomorrow, I’m in London and Thursday I’m in Amsterdam, and we have folks all around the world in the next several days, weeks, months. So take advantage of that. Take advantage of the opportunities to visit us on campus. There’s opportunities to sit in on classes, and there’s so many events happening all the time. So everything doesn’t even have to be an admission event, but an opportunity to really understand the community and get a better sense for how are you going to choose to engage with that community. How are you going to choose to engage with those resources and opportunities?

So do that as well. Obviously, if you still have tests to take, then you have some studying to do, but I think those other parts are the more important, honestly, in terms of making sure that you’re going to be ready to put together a great application.

You touched on the deferred admissions program at Columbia and the advice for college students interested in Columbia’s deferred admissions program. Who is it really geared for? [32:12]

Yeah. I love the deferred admission program. I have worked in other schools and places as you mentioned, and I think that this is honestly a really remarkable opportunity that’s not available in a lot of other fields. I think that one misconception is maybe that it’s for students who are already in business whereas I would say it’s for students who recognize that leadership is going to be important in their lives down the road and who want to be somewhere where inclusive leadership and socially responsible leadership are some of the kinds of things that are going to be a focus.

Innovative leadership that’s aware of all these changes that we’re seeing in the world and preparing for those things. So I think it’s a much broader swath of individuals than maybe sometimes undergraduates think. But we do want someone who, again, has an idea of why this is eventually going to be useful to them.

As I said earlier, even more so with this population, we recognize that that will very likely change. You’re going to graduate from your undergraduate program and get into the working world and have some different experiences and meet more folks and be asked to do things in your professional life that are going to stretch you in different directions and open you up to new possibilities. But we at least want to see that, you recognize why this is going to be valuable to you professionally down the line, even if not in a very specific end goal kind of role, but just how do you see it? What are you going to be doing or what do you hope to be doing when you first finish up your undergraduate degree?

How can you imagine that that might roll out? How are things going to change for you as you start to have those experiences and where do you see an MBA program eventually adding value for you and being the right next step? So folks who can start to imagine and think about those things are the folks for whom this is a great program.

Would you be interested in a humanities or science or social science, liberal arts kind of person, not a math quant type of person? [34:29]

We absolutely would. Listen, we’re going to need to see that you have some strength in those areas. And so for students who don’t have any of it on their transcript, it’ll be important how they bring to life, the ways that they’ve utilized it, maybe outside of the classroom to the extent that you’ve done anything where you’ve been engaged with quant-like projects. And then obviously that’s also why we offer the opportunity for folks to test because it gives us a different input than the course trajectory that you happen to have been on. Different schools require different coursework of students or don’t require specific courseworks of students, and we don’t want whatever that early academic advisement was that matched the goals that you had at that point in time to deter you from being able to do something that you feel is a fit now. So that’s really where that piece of information can come in as quite helpful.

But I think there certainly are students who have lots of different kinds of backgrounds who already have been part of our DEP program, and it’s been sort of a hallmark of the MBA program always. We actually joke around that students will sometimes say to us, “I’m a non-traditional MBA student.” And we say, “Everybody is a non-traditional MBA student, or everybody is a traditional MBA student.” So there’s always folks. There’s always a dancer. There’s always an opera singer. There’s always a nurse.

Sports athlete. [36:25]

Right. There’s always a former lawyer. There’s always someone who’s only worked at their family business. There’s always someone who has lots of experience in scientific research. When you walk around in the classes, there is all this representation in every class. Folks with military experience. All different kinds of things. And that is the richness that we’re looking for.

I mean, that’s one part of the diversity that is part of the experience that we really value. So we don’t want everyone to have had all the same coursework and have all the same career goals. That’s not the idea. You have to take this MBA and use it in the world. And if you’re going to do that, you’re going to interact with a lot of different people with a lot of different perspectives, a lot of different ways of thinking about things, a lot of different ways of bringing those things to fruition.

So we want that to be the students in the classroom. So I absolutely want, as I said, anybody who can understand why this educational opportunity is going to be the right path for them to consider that.

What question would you have liked to answer that I didn’t ask? [37:43]

Good question. So I think what I would like to answer that you didn’t ask is, or I guess you did ask it, but maybe I went a different way, but what’s exciting at CBS now?

Okay. Go ahead. [38:01]

I think the answer to that is how much this place continues to evolve. We have a dean who is really excited by, and believes in, disruption and innovation, and I think our vision follows suit. So when you look at the coursework that we offer now and the coursework that we offered five, 10 years ago, the number of new courses is kind of mind-blowing to me in all of these. In entrepreneurship, in environmental, 50% of our students are taking at least some coursework with an environmental focus.

That was not true at some point in time and it’s a critical part of what businesses will be trying to address regardless of the area of business that someone becomes involved in. So I think you really see that happening, and I would expect to see new CBS developments, some of which have already launched or sort of underway, but in entrepreneurship, in digital future, in 21st century finance, in climate and sustainability and in business and society. I think those are really the areas that we think are going to be important for folks over the course of the next many years.

We’re really investing there to make sure that our students will be able to think in a proactive kind of way about where things are likely to be down the road and how they can help to develop solutions and organizations that will be successful in those environments.

Thank you very much for adding that. Where can listeners learn more about the CBS MBA? [39:36]

Yes, so gsb.columbia.edu. All our great insights will be there and all the information about deadlines and programs and how to get in touch with us, how to visit. So please head there and find out more.

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