According to the Daily Pennsylvanian Wharton is standing by its refusal to provide Businessweek with contact information for undergrad and graduate MBA students. If BW is unable to obtain enough responses from Wharton students, Wharton may be dropped from BW’s new undergraduate business school rankings, due out early next year, as well as the biannual MBA rankings, which are scheduled to appear again next October.
As I wrote several weeks ago, Wharton has nothing to gain from the rankings. It claims to be withholding cooperation out of concern for student privacy. I think it is simply acting out of self-interest and a desire to protect its brand. Now there’s nothing terribly wrong with that, but let’s call a spade a spade.