Universum USA published new research on the most desirable MBA employers. The research was based on the opinions of 3,739 MBAs from 135 U.S. business schools.
The Poets & Quants article, “Most Desirable MBA Employers of 2013,” offers a nice summary of the survey. Here we’ll provide some of the highlights:
• Google came in first place (as usual) with 23.4% of respondents placed Google in their top five potential employers.
• McKinsey & Co. recruits the most top MBAs per year, but came in second after Google with 16.6% of respondents placing it in their top five.
• Apple, Amazon, and Boston Consulting Group placed third, fourth, and fifth, respectively, in the running.
• Companies in the top 100 list from last year that didn’t make the cut this year include Groupon (82nd place last year), HSBC (88), Colgate-Palmolive (98), and Zynga (85).
• Newcomers to the top 100 include: Estee Lauder (54th place this year), H&M (66), GlaxoSmithKline (69), General Motors (94), and E&J Gallo (99).
• 1,622 of the responses came from women and 2,097 from men.
Top 25 Most Desirable Employers
| 2013 Rank & Company | 2012 Rank | % of MBAs who named company in top five |
| 1. Google | 1 | 23.4% |
| 2. McKinsey | 2 | 16.6% |
| 3. Apple | 3 | 14.8% |
| 4. Amazon | 6 | 14.1% |
| 5. BCG | 5 | 12.2% |
| 6. Bain & Co. | 4 | 11.6% |
| 7. Nike | 9 | 10.7% |
| 8. Walt Disney | 12 | 10.5% |
| 9. Deloitte | 11 | 9.8% |
| 10. Goldman Sachs | 7 | 8.5% |
| 11. Facebook | 8 | 7.9% |
| 12. J.P. Morgan | 10 | 7.5% |
| 13. IDEO | 13 | 7.5% |
| 14. Microsoft | 17 | 7.4% |
| 15. Starbucks | 20 | 6.1% |
| 16. Johnson & Johnson | 15 | 6.0% |
| 17. Blackstone Group | 14 | 5.9% |
| 18. Procter & Gamble | 18 | 5.1% |
| 19. IBM | 22 | 5.0% |
| 20. General Electric | 16 | 4.9% |
| 21. Coca-Cola | 21 | 4.5% |
| 22. LVMH | 24 | 4.4% |
| 23. BMW Group | 23 | 4.2% |
| 24. 3M | 37 | 3.9% |
| 25. U.S. Dept. of State | 30 | 3.8% |
Source: Universum USA
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