As colleges and universities admit their freshman classes, they are trying to read your mind as to whether you are likely to attend. That’s right. To some, a measure of college prestige is the yield rate, or the percentage of students who accept an offer of admission to a particular institution. The higher the yield rate, the more popular one might construe the college to be.
As colleges play the rankings game, some of them are trying to influence yield by predicting which applicants are more likely to enroll. One type of student who is more likely to enroll: a student who has demonstrated interest in the college. Students who have visited the campus, attended an off-campus presentation, participated in an alumni interview, or stopped by a table at a college fair are demonstrating more interest in the college than a student whose Common Application is his or her first contact with the admissions office.
For the current high school student, when you visit a college, take the tour or drop in to the admissions office. Attend your local college fair and seek out the schools in which you are interested. If you are considering a college, demonstrate your interest.