A quick glance at Northwestern’s Kellogg School of Business: Kellogg currently ranks in fourth place as one of the best business schools (tied with MIT Sloan and Chicago Booth), according to US News & World Report (March 2012). It was ranked #1 for marketing.
Northwestern Kellogg Class of 2013 Stats
Some facts about Kellogg’s students:
- 5461 people applied to Kellogg in 2011; 484 students enrolled in the two-year MBA and MMM programs.
- The middle 80% age range of incoming students in 2011 was 25-30.
- The middle 80% age range of work experience was 3-7 years.
- The average GMAT score in 2011 was 713.
Kellogg Academics Related to Marketing
Students must complete a nine-course core in addition to the elective component. These courses cover all general management topics, including Marketing Management in the marketing department.
There are two majors geared towards marketing students – Marketing and Marketing Management. The main difference between the two is that the former is for students seeking an in-depth understanding of the field and not planning to pursue marketing as central to their professional responsibilities. The latter is directed towards those in careers where marketing is central to their responsibilities.
To concentrate in Marketing, students must take two required courses – Marketing Management (part of the core, as mentioned above) and Research Methods in Marketing – and two elective courses in the area of marketing (see below).
For those pursuing a major in Marketing Management, the requirements are as follows: four required courses – Advanced Topics in Marketing, Marketing Strategy in the C Suite and the Boardroom, and the two courses listed above – as well as three elective courses.
Elective courses: Kellogg’s course offerings in marketing are extraordinarily rich. We are only listing a few of its courses below. For anyone seriously thing of majoring in Marketing or Marketing Management, please review the full course list at http://www1.kellogg.northwestern.edu/dpco/catinfo.asp?dept_seqno=5.
| MKTG-451 | Marketing Channel Strategies |
| MKTG-452 | Consumer Insight Tools |
| MKTG-453 | Business Marketing |
| MKTG-454 | Advertising Strategy |
| MKTG-455 | Media and Integrated Marketing (formerly MEDM-431) |
| MKTG-458 | Consumer Behavior |
| MKTG-459 | Services Marketing and Management |
| MKTG-462 | Pricing, Promotion and Retailer Behavior |
| MKTG-463 | Sales Force Management |
| MKTG-464A | The Management of Product Development |
| MKTG-465 | Marketing-Led Innovation |
| MKTG-466 | Marketing Strategy |
| MKTG-468 | Technology Marketing |
| MKTG-499 | Independent Study |
| MKTG-913 | Internet Marketing |
| MKTG-922 | Advanced Topics in Marketing |
| MKTG-940 | Marketing Strategy in the C Suite and the Boardroom |
| MKTG-945 | Design Lab |
| MKTG-951 | Sports Marketing and Management |
| MKTG-952 | Strategic Data-Driven Marketing |
| MKTG-953 | Information & Technology Based Marketing |
| MKTG-955 | Empirical Tools in Marketing Strategy |
| HEMA-914 | Biomedical Marketing (formerly BIOT-914-0) |
| TECH-917 | Strategic and Analytical Customer Relationship Management |
Students must also take one credit to fulfill the global elective requirement. For marketing students, Global Marketing would be a good choice.
Marketing Research Centers at Kellogg
- Center for Global Marketing Practice
- Center for Market Leadership
- Center for Research in Technology & Innovation
- Financial Institutions and Markets Research Center
- Kellogg Team & Group Research Center
Kellogg Clubs and Competitions for Marketing Students
- Marketing Club
- Public Speaking Club
- Design Club
- Marketing Conference
- Retail + Luxury Goods Club
- Sports Business Club
- Media & Entertainment Club
- Annual Kellogg Marketing Competition
Marketing Employment Stats at Kellogg
In 2011, 19% of Kellogg graduates accepted full-time jobs in marketing (as a function), the second most popular function after consulting (40%).
| Function | % of Hires (totaling 19%) |
Salary Average |
| Brand/Product Management |
11 |
$100,929
|
| Merchandising/Retail |
1 |
$108,333
|
| Other Marketing |
5 |
$103,776
|
| Sales |
1 |
$101,411
|
For internships for the class of 2011, 24% of students landed marketing internships.
Top hirers for full-time and internship positions include:
|
Name of Company |
Number of Full-Time Students Hired, 2011 |
Number of Interns Hired, 2011 |
|
PepsiCo, Inc. |
9 |
11 |
|
Google, Inc. |
7 |
8 |
|
Apple, Inc. |
7 |
8 |
|
Amazon |
7 |
4 |
|
Johnson & Johnson |
6 |
6 |
|
Procter & Gamble |
6 |
N/A |
|
General Mills |
5 |
N/A |
|
Groupon |
5 |
7 |
|
Microsoft |
5 |
6 |
|
Target |
5 |
11 |
|
Sears Holding Corporation |
4 |
3 |
|
E&J Gallo Winery |
3 |
4 |
Are you applying to Northwestern’s Kellogg School of Business? Please see our Kellogg B-School Zone, Kellogg Application Packages, and Kellogg 2013 MBA Application Questions, Deadlines, Tips for more information on how Accepted.com can help you get accepted.
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