This post about MIT’s Sloan School of Management, focusing on marketing/sales, is part of a series of interviews about top MBA programs called “MBA Career Goals and the B-Schools that Support Them.” Please subscribe to our blog to ensure that you receive all the posts exploring the elements at each school that will help you pursue your goals in finance, consulting, general management, entrepreneurship, marketing and more.
A quick glance at MIT: MIT currently ranks in fourth place as one of the best business schools, according to US News & World Report (March 2012). 14.4% of MIT Sloan graduates reported job functions in marketing/sales
Incoming Sloanies and Marketing
The class of 2012 entered MIT Sloan with an average of five years of work experience, an undergraduate GPA of 3.5, and a GMAT score of 717.
11% of the class of 2013 entered MIT with backgrounds in marketing. 21% had undergraduate degrees in business and commerce.
MIT’s Classes Related to Marketing/Sales.
Sloan’s five core courses are all taken during the first semester, along with one elective course. The core structure “provides the foundation of freedom and flexibility you need to pursue your personal goals and interests throughout the rest of your time at MIT Sloan.” Marketing Management, a first-semester elective course, provides the marketing foundation in the core curriculum.
Students interested in marketing and sales may then join MIT Sloan’s Enterprise Management Track. The goal of this track is “to develop students’ capability to apply integrated management perspectives and practices in their respective roles within large organizations via innovative classroom and project-based activities.” Skills will be developed in the three areas of marketing, operations, and strategy. The Track includes project-based seminars in the first and second years. Students who complete the Enterprise Management Track will receive a Track certificate.
MIT Sloan marketing courses include:
|Applied Individual Psychology||15.844|
|Design and Marketing New Products||15.828|
|Foundations of Consumer Centric Technologies||15.819|
|Listening to the Customer||15.821|
|Marketing Management — MIT Sloan Fellows||15.809|
|New Product and Venture Development Proseminar||15.836|
|Research Seminar in Marketing||15.838|
|Special Seminar in Marketing||15.840|
|Strategic Market Measurement||15.822|
|Workshop in Marketing||15.839|
To reflect MIT Sloan’s mission of hands-on learning, or “Learning by doing,” the program offers endless Action Learning opportunities. The most prominent Action Learning feature is the Action Lab. One of the Action Labs for marketing/sales students is the MarketLab which gives students the opportunity to work on projects with top consumer and enterprise brands, non-profits, and start-ups.
Another lab of interest to marketing/sales students is the India Lab (I-Lab). This lab offers real-world experience by matching MIT Sloan teams with companies in India. The program lasts three months, during which time groups work collaboratively to define company scopes, schedules, and deliverables.
A third lab is the Global Entrepreneurship Lab (G-Lab) in which teams work with overseas companies, usually in developing economies and emerging markets, to overcome challenges such as commercialization, internationalization, marketing, and finance.
Marketing/Sales-Related Clubs and Extracurricular Activities at MIT
- MIT Sloan Marketing Club – This club provides students with organized marketing treks, speaker series, recruiting preparation opportunities, and other events and activities.
- MIT Sloan Sales Club – The mission of this club is “to promote Sales as a fundamental business skill necessary for every career, either as a successful entrepreneur or as a top-level executive.” The club runs a number of popular events, including the sales training series, the International Sales Competition, and the Student Run Sales Conference.
- Competitions – MIT is famous for its competitions, and there are numerous competitions of interest to marketing students, especially the $100K Entrepreneurship Competition and the MIT Sloan Sales Competition.
MIT Sloan Grads in Marketing/Sales Job Functions
Since marketing is usually done in-house, it’s difficult to determine which companies listed on the MIT Employment Profile hired graduates for marketing or for other in-house functions such as product management, consulting, finance, or IT. Here is a list of employers hiring members of the classes of 2011 and 2012:
- Burger King
- General Electric
- General Motors
- LAN Airways
- Samsung Mobile
- Sear’s Holdings
- Walt Disney Company