A quick glance at INSEAD: INSEAD currently ranks in second place in Businessweek’s full-time global MBA rankings and in sixth place according to The Financial Times (2013).
Key facts:
• Average age – 29 years old
• Average years work experience – 5 years
• Average GMAT score – 702
• Total number of students – 1024 students
Previous work experience:
• Corporate sectors – 46%
• Consulting – 25%
• Finance – 23%
• Public sector/non-profit – 6%
INSEAD Academics Related to Marketing/Consumer Products
INSEAD’s 10-month program is divided into five 8-week periods. In the first, second, and third periods, students take core courses. In the third, fourth, and fifth periods, students take electives (Note: The third period is a combination of both core and elective courses). Students can begin the program in January or September, but only the January intake offers a break for students to enjoy an internship.
Core Courses in Period 1
• Financial Accounting
• Organisational Behaviour 1
• Financial Markets and Valuation
• Prices and Markets
• Uncertainty, Data and Judgment
• Business Ethics
Core Courses in Period 2
• Corporate Financial Policy
• Marketing Management
• Organisational Behaviour 2
• Managerial Accounting
• Process and Operations management
• Strategy
• Business Ethics
Core Courses in Period 3
• International Political Analysis
• Macroeconomics in the Global Economy
(See core course descriptions here.)
Marketing Elective Course Offerings
• Advertising and Social Media Strategy
• Digital and Social Media Marketing (a week-long field trip to New York City)
• Distribution Channels and Sales Force
• Pharmaceutical Marketing Strategy
You can read more about the teaching and learning methods at INSEAD here and about INSEAD’s Marketing Research Seminar Series here.
INSEAD Marketing Research Centers
• INSEAD Social Science Research Centre (ISSRC)
• Wendel International Centre for Family Enterprise
• Centre for Decision Making and Risk Analysis (CDMRA)
Clubs for INSEAD Marketing Students
• INSEAD Consumer and Luxury Goods
• INSEAD High Tech & Telecom Club
Marketing Hiring Stats at INSEAD
2012 marketing function:
9% of the class secures marketing positions after graduation
18% of those who entered the corporate sector hold marketing/sales roles
Top Marketing-Related Employers in 2012 / # of hires:
• Google / 18
• Amazon / 14
• Samsung / 11
• Shell / 11
• Siemens / 11
• BP Group / 10
• Apple / 8
• L’Oréal / 8
• Microsoft / 5
• Abbott / 4
• Cargill / 4
• Deutsche Post DHL / 4
• Hilti Corporation / 4
• Dong Energy / 3
• GE / 3
• GlaxoSmithKline / 3
• Johnson & Johnson / 3
• Syngenta / 3
2012 Internship Statistics
| Industry | # of Interns | Weekly Salary Range (€) |
| Consumer/Luxury Goods | 11 | 700 – 4,800 |
| Media/Entertainment | 5 | 600 – 2,200 |
| Travel/Leisure Services | 7 | 400-5,100 |
Please see our INSEAD B-School Zone for more information on how Accepted.com can help you get accepted.
