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Everything you need to know to get Accepted

December 22, 2013

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MBA Admissions: INSEAD and Marketing

A quick glance at INSEAD: INSEAD currently ranks in second place in Businessweek’s full-time global MBA rankings and in sixth place according to The Financial Times (2013).

Visit the INSEAD B-School Zone page for more info and advice.INSEAD Class of 2014 Profile

Key facts:

• Average age – 29 years old

• Average years work experience – 5 years

• Average GMAT score – 702

• Total number of students – 1024 students

Previous work experience:

• Corporate sectors – 46%

• Consulting – 25%

• Finance – 23%

• Public sector/non-profit – 6%

INSEAD Academics Related to Marketing/Consumer Products

INSEAD’s 10-month program is divided into five 8-week periods. In the first, second, and third periods, students take core courses. In the third, fourth, and fifth periods, students take electives (Note: The third period is a combination of both core and elective courses). Students can begin the program in January or September, but only the January intake offers a break for students to enjoy an internship.

Core Courses in Period 1

• Financial Accounting

• Organisational Behaviour 1

• Financial Markets and Valuation

• Prices and Markets

• Uncertainty, Data and Judgment

• Business Ethics

Core Courses in Period 2

• Corporate Financial Policy

• Marketing Management

• Organisational Behaviour 2

• Managerial Accounting

• Process and Operations management

• Strategy

• Business Ethics

Core Courses in Period 3

• International Political Analysis

• Macroeconomics in the Global Economy

(See core course descriptions here.)

Marketing Elective Course Offerings

• Advertising and Social Media Strategy

• Brand Management

• B2B Marketing

• Customer Insight

• Digital and Social Media Marketing (a week-long field trip to New York City)

• Distribution Channels and Sales Force

• Market Driving Strategies

• Marketing Communication

• Pharmaceutical Marketing Strategy

You can read more about the teaching and learning methods at INSEAD here and about INSEAD’s Marketing Research Seminar Series here.

INSEAD Marketing Research Centers

• INSEAD Social Science Research Centre (ISSRC)

• Wendel International Centre for Family Enterprise

• Centre for Decision Making and Risk Analysis (CDMRA)

Clubs for INSEAD Marketing Students

• INSEAD Consumer and Luxury Goods

• INSEAD High Tech & Telecom Club

• INSEAD Media Club

Marketing Hiring Stats at INSEAD

2012 marketing function:

9% of the class secures marketing positions after graduation

18% of those who entered the corporate sector hold marketing/sales roles

Top Marketing-Related Employers in 2012 / # of hires:

• Google / 18

• Amazon / 14

• Samsung / 11

• Shell / 11

• Siemens / 11

• BP Group / 10

• Apple / 8

• L’Oréal / 8

• Microsoft / 5

• Abbott / 4

• Cargill / 4

• Deutsche Post DHL / 4

• Hilti Corporation / 4

• Dong Energy / 3

• GE / 3

• GlaxoSmithKline / 3

• Johnson & Johnson / 3

• Syngenta / 3

2012 Internship Statistics

Industry # of Interns Weekly Salary Range (€)
Consumer/Luxury Goods 11 700 – 4,800
Media/Entertainment 5 600 – 2,200
Travel/Leisure Services 7 400-5,100

Please see our INSEAD B-School Zone for more information on how Accepted.com can help you get accepted.

Applying to INSEAD? Check out our 2014 Application Essay Tips!

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