Here at Accepted.com we often refer to the process of writing an MBA goals essay as “mapping.” By mapping, or using the “MAP” strategy, we are referring to two things.
First, to the idea that the adcoms are looking for a sort of roadmap—they want to see your point of departure, your current location, and your intended destination. By weaving your not-too distant past, your present, and your future together in an essay, you should create a career map that guides the adcom members and allows them to see exactly how you will arrive at your stated goal.
But the MAP strategy represents something else as well: Motivation, Aspiration, and Perspiration—the three essential ingredients in an MBA goals essays. Let’s look at each of these items.
- Motivation – What inspired you to make the choices you made previously? Why have you chosen this specific field? What attracts you to this specific top business school?
- Aspiration – What is your vision for the future? Where do you see yourself immediately post-MBA? What about after 5 years? 10 years? 20?
- Perspiration – How dedicated are you to your goals? When have you labored in pursuit of related goals? What are some ways in which you’ve contributed and perspired in the past to achieve in your personal life or career?
Struggling with your MBA goals essay? View Accepted’s on-demand webinar, The Art of a Gripping MBA Goals Essay, to learn how you can optimize your goals essay, ultimately leading to acceptance at your top-choice MBA program!
Also, please visit Accepted’s new MBA Goals Essay 101 to view advice on demonstrating your direction and goals in what is perhaps the most important of your MBA application essays—the MBA goals essay.
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