According to the Rotman blog, the purpose of this new exercise is as follows:
We identified a need to find a tool to better assess the regular business-communication skills and ‘voice’ of our applicants. We find a great deal of value in essays – which are reflective writing pieces, and also in the GMAT AWA – a component that showcases a candidate’s ability to dissect and discuss a topic. These tools reflect some of the communication skills required for success in our Program, and in the business world broadly but we were missing an opportunity to see the more casual and real-time style our students use most frequently to write emails communicating with team members, professors, etc. and a style that they will carry forward in their careers. There is no “right” answer to this component – our team is simply interested in better understanding this element of our applicant’s communication abilities.
Here’s how it will work. After completing the two video questions, applicants will receive the written response question. Rotman will provide some relevant information for the candidate, and will then deliver the question. The applicant will need to read and respond to the question within ten minutes (including writing, editing, and submitting). This is all done live (though not via video). There is no word limit.
The blog post shares an example of the type of “situational” question that they may ask:
Often prospective MBA candidates build strong relationships, primarily online, with the admissions office. We encourage candidates to follow-up with the admissions team members they meet representing Rotman around the world.
Craft an email to the Rotman representative that you met at a recent MBA Fair reiterating your interest in the School and desire to stay connected.
Check out our Toronto Rotman B-School Zone for more information on one of Canada’s top MBA programs.