HEC in France has been voted the top business school outside the USA for the teaching of marketing by over 19,000 business school students in the latest survey by The Princeton Review. The school was one of only two non-US schools to feature in the complete ranking, which also covered subjects such as general and global management, finance and accounting, and operations.
The survey, which involves 296 schools around the world asked students how well they felt their school equipped them to succeed in each of the specified areas on a five point scale. In the marketing category HEC was ranked alongside such major US players as Harvard, Fuqua, Kellogg and Berkeley Haas.
I am always educating myself about excellent programs in specific areas at schools that are not in “the top 10” or the “M7” or “H/S/W” whatever title you want to give the elite programs. Why? Because not everyone will get accepted to the elite. However, attending an excellent program in your specific field of interest is usually the next best option.
The Princeton Review survey is not proof that HEC provides an outstanding marketing program. However, if you are unlikely to get into Harvard, Kellogg, et.al., want a one-year program with an international experience, or simply prefer to remain in Europe for your marketing studies, the results of this survey and others like it should motivate you to research HEC and discover what it offers.
The reasons for the survey results are far more interesting than the results themselves. In corresponding with Matt Symonds, seasoned observer of the MBA scene and co-author of Getting the MBA Admissions Edge, he reminded me that HEC is
- One of the Grandes Ecoles, the Ivy League of French education.
- The marketing faculty includes Jean-Noël Kapferer, world expert on brands, Frédéric Dalsace, author of the “Harry Potter marketing strategy,” and Wolfgang Ulaga, co-author of HBR’s “How to sell services more profitably.”
- The Financial Times ranked HEC #1 among European Business schools for the last 3 years in a row.
Uncover the reasons behind the rankings and discover the hidden gems in MBA education. One of them may be a perfect fit for you.
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