HEC Paris held its inaugural student-organized international case study competition the weekend of April 10-11, which involved masters students from 33 top universities in a series of business-focused challenges.
The HEC Business Game (HBG) was developed by a team of 20 HEC students in partnership with top companies, including Lufthansa, Crédit Agricole Corporate & Investment Bank, Crédit Agricole S.A, and Gameloft.
Participating students were selected via online test and competed in five challenges, set by the companies, in fields such as innovation, corporate evolution and strategy. Prizes included tuition fees for HEC’s summer school, as well as the opportunity to be invited to visit the partner company’s offices. The project also provided opportunities for students to network with their peers, meet with top firms and gain hands-on experience of real, practical case studies.
The HBG was organized as part of the Alliance of European Business Games (AEBG), a European network composed of five business schools (Solvay School of Economics, St Gallen, Durham University, Nova University and HEC Paris) dedicated to fostering the creation of new business games across Europe.