It’s amazing how originality can turn into clichés, but it happens
all the time. The clichés of course generate parodies,
which should serve as a warning for anyone thinking of using hackneyed
phrases that have been so abused as to lose all meaning.
A writer was drafting lines to put on coffee mugs that make fun of
business clichés and asked his readers for their ideas. He apparently
got a phenomenal response and more lines than he can use. He posted the
better ones and some are very funny. They are at http://www.excessvoice.com/business-jargon.htm.
Let them serve as a warning to those of you tempted to consider
leveraging core competencies by thinking outside of cross-platform
And if you have no idea what the previous sentence
means don’t worry about it. If you do have a clue as to what the
above gibberish could mean, make sure you don’t use these clichés!
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