2012 Applicants: Time to Poke the Box





I just finished Seth Godin’s Poke the Box, an ode to initiative, innovation, and overcoming fear of risk and failure. In this short book, which Godin alternately and accurately refers to as a “manifesto” and a “rant,” he motivates the reader to just do it. Get going. In Godin’s words, “I’m merely encouraging you to start. Often. Forever. Be the one who starts things.”

I have had an idea percolating in my head for several months. But I hadn’t started. The idea has to do with MBA careers and MBA students, but inertia, and fear of rejection and failure were winning. I had more palatable and less honest excuses too: I was moving cautiously. I was busy. I had to check my email, Facebook, Twitter. Go to the gym. … You can probably imagine the list yourself.

As I finished Godin’s book, I decided to just do it. And I have started. I haven’t finished or “shipped” in Godin’s terms, but hopefully you will see the fruits of my start in a few weeks right here.

I poked the box. Now it’s your turn. While I am not sure Godin is a big fan of grad school or graduate business education, despite his MBA from Stanford GSB, Godin’s message is particularly pertinent for 2012 applicants.

Yes. You should start. This week. Today. Now.

Here are a few suggestions for 2012 graduate school applicants:

  1. Register for the GMAT, MCAT, LSAT, or whatever test is required of you, as well as the relevant prep course, if you haven’t already done so. You want to get the test out of the way and you want as high a score as possible. (See the video below “3 Action Items for 2012 Graduate School Applicants” from Eye on Admissions for a my mild rant on this topic and other suggestions to start your 2012 application. Now.)
  2. If you are an MBA applicant who will need to write a goals essay or someone who will need to write a statement of purpose for grad school, research your goal/purpose. Email 3 people to request an informational interview about your field so that you can clarify your reasons for pursuing graduate study and your intended path for achieving your goals.
  3. Assess your qualifications and begin to shortlist schools based on your goals and qualifications.
  4. I wouldn’t start writing application essays or personal statements yet, but I would create a file where you can jot down ideas for topics to include, notes from your informational interviews, and thoughts about schools and possible essays topics.

As I read Poke the Box, I also thought of the many programs, especially top MBA programs that ask applicants about times they took a risk or their response to failure. Understandably, applicants squirm when they have to respond to these questions.

Stop squirming. Godin has something empowering to say on this point too. “Change is powerful, but change always comes with failure as its partner. ‘This might not work’ isn’t merely something to be tolerated; it’s something you should seek out.” Failure is a tough partner to embrace, but embrace it nonetheless. It is Initiative’s significant other.

So whether you are facing memories of failure or fear of failure, just start. And consistently plow forward. Poke your box.

By Linda Abraham, Accepted’s founder and president.

 

2011 Chicago Booth Executive MBA Admissions Tips

Chicago 2011 EMBA Application Essay Questions

This 2011 Chicago Booth Executive MBA Admissions tip post is one of a series of posts providing Executive MBA application and essay advice for applicants to top EMBA programs around the world. You can access the entire series at http://blog.accepted.com/acceptedcom_blog/tag/2011-executive-mba-admissions-tips. My tips for answering Chicago’s EMBA essay questions are in blue below.

The Chicago Booth EMBA questions are challenging because they break up a concept that for many people is holistic: the need for the MBA and interest in the program – the first question asks, among other things, “Why are you seeking an MBA from Chicago Booth” and the second question asks “what you hope to gain from the MBA.”  While the first question is wide ranging and includes what you’ll contribute to the program, the second question focuses on your goals. I suggest doing the second question first, because the goals discussion will provide context for what you hope to gain specifically from Chicago Booth.  Taken together, these two questions allow you to create a well-rounded picture, with sharp focus on career in essay 2, and an opportunity to present selected highlights of your career (and non-work activities as well) in essay 1.  In both essays, beware of the tendency to present a career summary.  That’s the job of your resume.

Question 1

Why are you seeking an MBA from Chicago Booth and what do you hope to experience and contribute while in the program? (maximum two pages, single spaced, 12pt. Times New Roman)

Let’s break this question into three parts.  Part 1: why you’re seeking the MBA from Chicago Booth.  This section should address the specific education you hope to acquire, presumably dictated to large extent by your goals.  It can also address other benefits you desire, such as the chance to interact with peers from diverse industries and sectors.  In answering this part of the question, be specific about Booth’s offerings and add some insight or reflection, don’t just reiterate points from the website.  If you can cite conversations with students or alumni, that’s fantastic; give examples of insights you’ve gained from them.

Part 2: what you hope to experience.  This part can be seen in two ways, what you want to experience externally, e.g., intellectual rigor or collaborative environment; and internally, e.g., a broadening of perspective.

Part 3: what you hope to contribute.  This is your chance to showcase aspects of your career and your personal experience that distinguish and differentiate you.  You can discuss work points exclusively or work and non-work. Select a few things that complement each other and provide some depth and detail about each, rather than a “laundry list” of points.  Also, think strategically on this last part.  Think about what Chicago Booth values and what the rest of your application doesn’t reveal.

You may also be interested in “The Art of a Gripping MBA Goals Essay, an on-demand webinar.”

Question 2

Chicago Booth Career Services delivers innovative educational programming, offers one-on-one coaching, provides numerous networking opportunities, and provides access to job search tools in order to support your own career management. We would like to learn more about your career strategy and objectives. Please outline your career objectives, how you hope to achieve them, and what you hope to gain from the MBA to help you achieve them. (maximum 1 page, single spaced, 12 pt. Times New Roman)

By starting off this question with a listing of its career resources, the Chicago adcom is showing that the program is invested in your career success.  You should demonstrate your worthiness of this investment by delivering a thoughtful and detailed portrayal of your career objectives.  Discuss not just general aspirations but specifics: industry, likely positions, which company or companies, possibly where, what you expect to do, possibly challenges you anticipate – and as the question says, how.  To make the essay transcend competent and become compelling, also show how your goals are rooted in your experience, what motivates your goals, and your vision for your goals.  Finally, discuss the learning needs these goals engender that necessitate an MBA.

Optional essay

If there is anything else you would like the admissions committee to know about you, please share that information here. If your previous studies have not included quantitative courses (e.g., accounting, statistics, calculus, etc.) please use this question to provide information about your preparation for the quantitative coursework in the executive MBA program (e.g., GMAT, professional certifications, etc.) (maximum one page, single spaced, 12pt. Times New Roman)

This question invites you to present new material that you think will enhance your application, as well as to explain anything that needs explaining (e.g., gap in employment, choice of recommender if not using a direct supervisor, etc.).  As far as non-necessary points, keep in mind that if you are making the adcom read more than is required, there should be a clear value to the information you’re sharing. Also, because essay 1 asks you what you will contribute, make sure that any additional “enhancement” topics here aren’t things that really belong there. Finally, keep it short – 300-400 words should suffice in most cases.

First Deadline February 1, 2011; final deadline April 1, 2011 (Chicago and London) and April 15, 2011 (Singapore).  Program begins June 20, 2011.

If you would like help with Chicago’s executive MBA essays, please consider Accepted.com’s Chicago Executive MBA Packages or our other MBA admissions consulting and MBA essay editing services.

By Cindy Tokumitsu, co-author of The EMBA Edge, and author of the free, email mini-course, “Ace the EMBA.”

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View FREE Gripping MBA Goals Webinar Online!


MBA goals essay webinarHaving trouble figuring out how you should structure your MBA goals essay? Not even sure what qualifies as a “goal”? In Accepted.com’s free, 45-minute, on-demand webinar, The Art of a Gripping MBA Goals Essay, you will learn how to create a compelling MBA goals essay that reveals your innermost aspirations—clearly, realistically, and persuasively.

In the webinar, Cindy Tokumitsu, senior editor at Accepted.com, will teach you how to structure the essay, the three essential elements in a compelling MBA goals essay, how to include “Goals Plus” in your application, and more! 

View The Art of a Gripping Goals Essay now to learn how to clarify your goals and optimize your chances of getting into your top-choice MBA program!

Accepted.com ~ Helping You Write Your Best

FREE MBA Goals Webinar TOMORROW!

Calling all MBA hopefuls: Spots are filling up for tomorrow’s FREE webinar, The Art of a Gripping MBA Goals Essay, presented by Accepted’s MBA admissions expert, Cindy Tokumitsu.

If you’re looking for winning tips on composing a clear, thoughtful, and compelling MBA goals essay, then you won’t want to miss this webinar!

The details:

  • Date: Monday, November 8, 2010 (that’s tomorrow)
  • Time: 10:00 AM PT / 1:00 PM ET
  • Place: Your computer (via GoToWebinar)
  • Cost: FREE!

Register for The Art of a Gripping MBA Goals Essay now to reserve your spot!

Accepted.com ~ Helping You Write Your Best

MAP Your Way to a Winning MBA Goals Essay

If you want to prove to the adcoms that you have direction, goals, and good reason to be awarded a spot in top b-school X, then you’re going to need to make sure that you get your MBA goals essay in shape.

The best way to do this is to MAP out a strategy for your MBA goals essay.

When I say MAP, I’m referring to two things. First, let’s think about an actual map. What the adcoms are really looking for is a sort of roadmap—they want to know where you’ve been, where you are now, and where you plan on going. It’s your job to weave together the past, present, and future to draft a career map that shows that where you’ve been has led you to where you are and where you plan to be in the future. Let the question wording guide you as to emphasis in your essay, but almost all goals essays will include these elements.

MAP also stands for Motivation, Aspiration, and Perspiration. Your goals essay should have these three essential ingredients –

  • Motivation: What inspires you? Why have you made the decisions you have made? What has driven you to choose your particular field? Your particular school?
  • Aspiration: What is your vision? Where are you headed? What do you plan to do immediately after you’ve earned your MBA? What about 10 years later?
  • Perspiration: When in the past have you worked hard in a related area? Have you ever sweated to impact or contribute to your job, your personal life, or society at large in a way that shows dedication to this goal? How do you continue to show that dedication?

When you write your MBA goals essay, check it for MAP—the roadmap of your life and career as well as these three critical elements.

Struggling with your MBA goals essay? Sign up for Accepted.com’s upcoming webinar, The Art of a Gripping MBA Goals Essay, to learn how you can optimize your goals essay, ultimately leading to acceptance at your top-choice MBA program!

Accepted.com ~ Helping You Write Your Best

Register for Gripping MBA Goals Webinar!


Having trouble figuring out how you should structure your MBA goals essay? Not even sure what qualifies as a “goal”? Accepted.com’s free, 45-minute webinar, The Art of a Gripping MBA Goals Essay, will teach you how to create a compelling MBA goals essay that reveals your innermost aspirations—clearly, realistically, and persuasively.

In the webinar, Cindy Tokumitsu, senior editor at Accepted.com, will teach you the three essential elements in a compelling MBA goals essay, how to structure the essay, how to include “Goals Plus” in your application, and more! 

Now’s your chance to prove that you’re top b-school quality!

The webinar will take place Monday, November 8, 2010 at 10:00 AM PT/1:00 PM ET.

Reserve your spot by signing up now!?

Accepted.com ~ Helping You Write Your Best

CMU Tepper 2011 MBA Application Questions, Deadlines, Tips.

UPDATE- THE TIPS FOR CMU TEPPER’S 2012 MBA APPLICATION ARE NOW AVAILABLE ONLINE. PLEASE POST QUESTIONS OR COMMENTS TO THE NEW POST.

CMU Tepper 2011 MBA Essay Questions

This CMU Tepper 2011 MBA Application tip post is one of a series of posts providing MBA application and essay advice for applicants to top MBA programs around the world. You can access the entire series at http://blog.accepted.com/acceptedcom_blog/tag/2011-mba-application-tips. My tips for answering Tepper‘s essay questions are in blue below.

A. What are your short term and long term goals? How will a Tepper MBA help you achieve these goals? (Please include any information regarding what steps you have taken to learn more about Tepper.)

Straight-forward goals question. What do you want to do immediately after earning your MBA? What do you want to do 5-10 years down the road? Yes your longer term goals can be fuzzier, but you should be able to show clear direction. Then discuss how Tepper’s program (not ranking, reputation, or other generalities that apply to all top programs) will help you achieve your goals.

As you do your research, attend info sessions, and visit campuses, look for the distinctive pieces to any MBA program that appeal to you. Then use that data to demonstrate how well you know the program and what a great fit you are for the given school.

Regarding CMU, you may want to refer to its mini-semester structure or its MBA tracks and cross-campus curriculum . Explain how any or all of these elements will help you achieve your goal. If Tepper professors are prominent in your area of interest, discuss how their research jives with your professional interests. Your ability to connect these details and your goals contributes to a stellar goals essay.

B. The Tepper School’s culture relies on all members to be active contributors to our community. With your values, experiences, and interests, how will you make a unique contribution to the Tepper community? Your examples may include: classroom interaction, student activities, career development, community service, etc.

Show how you have contributed actively in the past to your team at work or on the field, to your community, club, class, or church. Did your suggestion enable the team to finish the project on time? Did you inspire and unite your teammates and lead them to unprecedented victory in college? Then, how will the qualities, values, and interests you developed or utilized during this experience enable you to contribute to Tepper’s community?

C. Please answer two of the following three questions or statements. Please clearly specify which questions you are answering. Your two answers should equal a total of two pages or less.
1. Describe an obstacle you have faced in your professional or academic life. How did you overcome this obstacle and how did it foster your development? 

2. Describe a time in which your ethics were challenged. How did you deal with the situation and what did you learn from it?

3. One thing people would be surprised to know about me is . . .

Choose the two questions that will best allow you to present yourself while complementing the required questions. You want each essay to present a different perspective on you and your talents. For more on this, please see “MBA Essays: You’ve Got Options!”

D. Is there anything additional that you think we should know as we evaluate your application? Note: If you believe your credentials and essays represent you fairly, you should not feel obligated to answer this question. This essay is intended to provide a place for you to add information that you think is important but is not covered elsewhere in the application.Note: You must complete this essay if you answered ‘yes’ to either of the ‘additional information’ questions above.

Use this optional essay, or lose a great opportunity to provide even more reasons for Tepper to admit you.

If you would like help with your CMU Tepper MBA application, please consider Accepted.com’s MBA essay editing and admissions consulting or a CMU Tepper School Package.

CMU Tepper 2011 MBA Deadlines

App Submitted By: Notification:
Oct 25, 2010 Dec 20, 2010
Jan 3, 2011 Mar 14, 2011
Mar 7, 2011 April 29, 2011
Apr 25, 2011* May 27, 2011
Jun 1, 2011** Rolling

 

* The April 25th deadline is reserved for U.S. citizens and permanent residents, as well as all Flextime and Flexmode applicants.

** Reserved for FlexTime and FlexMode applicants

By Linda Abraham, President and Founder of Accepted.com.

Your MBA Goals Essay: Get Ready, Get Set, THINK!

It’s best to have some idea of what your goals are before you start working on your MBA application. Spend time with a notebook and pen (or a computer) and jot down possible topics that you’d be able to discuss in an MBA goals essay.

The challenge here is to think of goals that go beyond the obvious (or at least to think of an original way to express your less-than-original goals). For example, “I want to go into marketing” won’t cut it on its own, but if marketing is a passion and a goal of yours, then there are other ways to frame it without falling into the boring trap, mainly through the use of details.

The details that surround your MBA goal are what will make your goals essay stand out from all the other future marketers in the stack. Details will make your essay interesting, credible, and individualized.

Here are some tips you should keep in mind when preparing for writing a compelling, extraordinary MBA goals essay:

  • Distinguish between short-term, long-term, and intermediate goals. At each of these stages, what would your ideal position be? What type of company? And in what industry? These positions/companies/industries may change as you transition from the short-term to the long-term. Use specific examples of job titles and companies to further illustrate how much you’ve thought about your future.
  • Continue to identify the details of the short- and long-term and the intermediate goals by thinking about what specific goals you’d like to accomplish during each of the phases. Don’t just talk about what you want to get out of an experience, but about the impact you want to have on the people that you encounter and the industry during that time.
  • Do your research so that your goals prove realistic. Look up hiring trends, services, organization, market status, products, competitive concerns, etc. at your desired companies.
  • Become familiar with the challenges of your chosen industry. Are there any current events that have affected your industry?
  • Be prepared to discuss why you’re attracted to your target positions/industry. Most questions won’t specifically ask about your motivations for pursuing your particular goals, but keeping your motivations in mind while you write will help you present a more engaging story with a stronger message—ingredients that will further help your essay stand out.

Following these steps during the pre-writing stage of your goals essay will help you formulate a clear, compelling, and original portrayal of what your goals are. It will also make the actual writing of the essay move more quickly and effortlessly.

Related Accepted.com Resources:

Accepted.com ~ Helping You Write Your Best


Making Your MBA Essays Do “Double Duty”

With the new MBA essay questions coming out, you may be starting to sketch out your answers.  Of course first and foremost answer the given questions thoroughly and thoughtfully.  But how can your essays work for you to the max, especially when the questions don’t seem to provide opportunities to portray experiences, skills, qualities, or insights that you deem important to your profile? 

You make the essays do “double duty.” In other words, while answering the question, you also are incorporating points that will strengthen your application even if they aren’t specifically requested. 

You might think, if the program doesn’t ask for something, doesn’t it mean that factor isn’t important to the program?  Not necessarily.  For example, a school may not have a specific essay asking about teamwork, but almost any MBA program would value outstanding skill in this area.  Ditto creative problem-solving, ditto cross-cultural communication, ditto meaningful breadth of experience – e.g., you’ve worked in both matrix and hierarchical organizations and you’ve developed some pretty interesting insights from the contrasting experiences.

So how do you wrestle your essays into double duty?  Let’s use Columbia’s essays as an example.

Essay 1: What are your short-term and long-term post-MBA goals? How will Columbia Business School help you achieve these goals? (Recommended 750 word limit)

Essay 2: Please tell us about yourself and your personal interests. The goal of this essay is to get a sense of who you are, rather than what you have achieved professionally. (Recommended 500 word limit)

Optional essay: Is there any further information that you wish to provide to the Admissions Committee? (Please use this space to provide an explanation of any areas of concern in your academic record or your personal history.)

First, review Linda Abraham’s basic tips for answering these questions.  After you develop your main answers, think about what’s left out that’s important to your profile.  Let’s say you recently helped to integrate a newly acquired Malaysian enterprise into your company’s German subsidiary.  Your facilitating role evolved into an informal leadership role due to your cross-cultural communication skills and proactive, creative problem solving.  It’s a differentiating experience, you learned a lot, and your self-perception as a leader grew.  Where can you weave this in?  You want to keep essay 2 for non-work experiences.  And this experience isn’t directly related to your goals IT management.  In the optional you need to discuss an F in Beginning Farsi. 

There are two options for your Malaysian-German integration:

  1. Use the goals essay.  Even though this experience may not directly relate to your goal, mine it for relevant content, such as skills and perspective gained that would apply in your future roles.  Of course, you won’t describe the experience at length (because the question doesn’t ask about your background), but the brief sketch would still stand out.  And if you do it artfully, it will show you’re resourceful.
  2. Use the optional essay.  You can have more than one point here.  So first discuss your F (point 1).  Then add a point 2, stating directly that this pivotal experience was formative, deepened your business perspective, and is an essential component of your profile.  Then describe the experience and add the insights, growth, and perspective gained from it – the latter are what you will contribute to the MBA learning environment.

If you have questions about your application strategy, sign up for Accepted’s MBA Admissions Telethon on July 22. You will receive a free 15-minute consultation. The telethon is a great way for you to get answers to your most urgent application questions and check out Accepted. All at no cost and when you can still take advantage of our Early-Bird Special – 10% off through July 31 — if you decide to use our services.

 By Cindy Tokumitsu, co-author of The Finance Professional’s Guide to MBA Success, The Consultants’ Guide to MBA Admission, The EMBA Edge, and author of several articles and the free, email mini-course, “Ace the EMBA.”  Also author of the  NEW online mini-course, Best MBA Programs: A Guide to Choosing the One for You.


Reminder: BTG’s Achieve Your Dream Conference Tomorrow!

You can still register for Beat the GMAT’s free, online “Achieve Your Dreams” Conference tomorrow July 7 9:00 AM – 3:00 PM Pacific Time. You can attend virtually via your computer or by attending the event if you happen to be in the  Bay Area.

The event is co-sponsored by Accepted.com and our own Cindy Tokumitsu will present “The Art of a Gripping MBA Goals Essay” tomorrow at 10:00 AM PT/1:00 PM ET/5:00 PM GMT.

Did I say that it’s free?

Register ASAP for BTG’s Achieve Your Dreams.

By Linda Abraham, President and Founder of Accepted.com.