MBA Admissions: NYU Stern & Media/Entertainment

NYU Stern

NYU Stern

NYU Stern currently ranks in 11th place as one of the best business schools, according to US News & World Report (March 2012). It is known for having a particularly strong media and entertainment track.

Stern’s Class of 2014 and Media/Entertainment

3907 people applied to NYU Stern in 2012; the entering class size was 389. The average GMAT score was 720 and the class has an average undergraduate GPA of 3.51. The average number of years of work experience for the class of 2014 is 4.8 years.

26% of class of 2014 students have undergraduate degrees in business and commerce; 22% in economics; 21% in engineering, math, and science; 17% in social sciences; and 14% in humanities, arts, or other areas.

In terms of pre-MBA work experience, 10% of students came from the entertainment, media, and technology sector, while 8% have industry backgrounds in nonprofit, arts, and education.

NYU Academics Related to Entertainment & Media

There are four phases to the Stern curriculum:

Phase 1: A 2-week orientation program called LAUNCH that introduces students to New York City and to b-school with tours, panel discussions, speakers, and other activities.

Phase 2: First year core classes. All students must take 2 required courses (Financial Accounting & Reporting and Statistics & Data Analysis) and choose 5 courses from the Menu Core (Firms & Markets, Foundations of Finance, The Global Economy, Leadership in Organizations, Marketing, Operations Management, and Strategy). Students can take electives in their first year. Students can obtain waivers for core classes if they have proficiency in the subject matter.

Phase 3: Summer Internship.

Phase 4: Second year core and elective courses. The only core course for second year students is Professional Responsibility. Other than that, students take elective courses.

Students graduate with an MBA in General Management and between 0 and 3 specializations. It is within these specializations that students will choose their elective courses. Students interested in the entertainment industry would specialize in the Entertainment, Media and Technology (EMT) Specialization.
Students with the EMT Specialization must take Entertainment and Media Industries (1.5 credits) and then choose additional electives totaling 7.5 credits.
They may also want to specialize in a related field like Management of Technology and Operations, Marketing, Digital Marketing, or Law and Business.

Sample courses in the Entertainment, Media and Technology (EMT) Specialization include:

• Business of Independent Film
• Business of Music and Film
• Business of Sports Marketing
• Business Strategy for the Digital Economy
• Craft and Commerce of Cinema: The Cannes Film Festival (a global course)
• Corporate Finance and Strategy in Entertainment and Media
• Entertainment Law
• Operations in Entertainment: Las Vegas
• Television Management
• Film Production
• News & Entertainment Media
• Talent Management
• Special Topics: Financial Analysis in EMT
• Corporate Strategy and Finance in EMT

You can view the complete list of NYU Stern courses here.

Students also have the option of taking elective courses at NYU’S Tisch School of the Arts and Steinhardt School of Education’s Professional Music Business program.

There is also an option of obtaining a dual MBA/MFA through Stern and at the Kanbar Institute of Film &Television at Tisch. (See MBA/MFA program details here.)

Between semesters, students may study abroad by participating in the Doing Business in…(DBi) Program. There are also semester abroad programs, global courses (that include trips overseas), and International Club Treks. (More details on these global programs and others can be found here.)

NYU Stern Entertainment-Related Clubs

Entertainment, Media and Technology Association
Graduate Marketing Association
Media, Entertainment, and Sports Association (MESA)

Entertainment & Media Hiring Stats at NYU Stern

The chart below indicates the hiring stats for 2011 entertainment/media careers:

Industry Percent       Base Salary Range ($)  
Full-time positions: Media/Entertainment/Technology 11% $50,000-$140,000
(per year)
Summer internships: Media/Entertainment/Technology 12% $0 – $2,500 (per month)

Top entertainment/media hirers include (an asterisk indicates that the company hired 3 or more students in 2011):

Disney*Google*
HBO
Major League Baseball
Microsoft*
MTV Networks
NBC Universal
The New York TimesSamsung*
Sony*
Time Inc.
Univision Communications*
Yahoo!*
Zynga

You can read more about Stern and the EMT industries here.



Are you applying to NYU’s Stern School of Business? Please see our NYU Stern B-School Zone and Stern School of Business Application Packages for more information on how Accepted.com can help you get accepted.

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MBA Admissions: UCLA Anderson & Media/Entertainment

UCLA

UCLA Anderson

A quick glance at UCLA Anderson currently ranks in 15th place as one of the best business schools, according to US News & World Report (March 2012). It is known for having a particularly strong media and entertainment track.  

Anderson’s Class of 2014 Profile & Media/Entertainment

3335 people applied to UCLA Anderson in 2012; the target class size was 360. The age range of students is 23-39 (with an average of 28) with 5.8 years of work experience (average). The average GMAT score was 704 and the class has an average undergraduate GPA of 3.54.

27% of class of 2014 students have undergraduate degrees in business; 20% in engineering; 16% in economics; 20% in humanities; 11% in math/computer science/physical science/biological science; and 4% in other areas.

In terms of pre-MBA work experience, the largest group of students came from the financial services industry (at 26% of the class). This is followed by 21% in high tech industries and 17% in consulting. 5% of the class has industry experience in entertainment and media, and 4% of the class has experience in real estate.

Anderson Academics Related to Entertainment & Media

One of the trademarks of the Anderson curriculum is its flexibility. The program features nine core courses that students may sequence according to their own career goals. In the fall quarter of the first year, students choose between starting with a marketing course or a finance course (entertainment students would most likely take the marketing course to balance their quant workload). In the winter quarter, students may choose to take the core strategy course or an elective course. (If they choose an elective, then they’ll take the strategy course in the spring. Aspiring consultants will probably want to take the strategy course as early as possible since the material will be relevant in their internships.)

Second year course schedules are designed by each individual student based on his or her chosen academic track and/or specialization(s).

There are four tracks to choose from (consulting, finance, marketing, and a custom track – the combination of two specializations) and numerous specializations that will take students even deeper into their chosen field. Entertainment students will either want to take the marketing track with the entertainment specialization or perhaps design their own track using the custom track option. (See the complete list of specializations here.)

Sample courses in the entertainment specialization include:

  • Digital Business – Peter Guber, CEO Mandalay Entertainment/Richard Rosenblatt, CEO, Demand Media
  • Entertainment Business Models  - Harry Sloan, Chairman/CEO Global Eagle Acquisition Corporation/Andrew Ainsle
  • Entertainment Law – Steve Krone
  • Entertainment Marketing – Sanjay Sood
  • Intellectual Property for Managers – Douglas Lichtman
  • Online Marketing & Web Analytics – Arike Audenhart
  • Strategy Management in Entertainment Industries – Derek Alderton
  • Sports Marketing Management – Luis Goyanes
  • Content Creation in the Digital Age – John MacDonald, former COO/EVP Programming and Digital, OWN

Entertainment Research Centers at UCLA Anderson

UCLA Anderson Entertainment/Media-Related Clubs

Entertainment/Media Hiring Stats at UCLA Anderson

The charts below indicate the hiring stats for 2011 Entertainment students: 

Industry Percent Base Salary Range
Entertainment 7.0% $48,000 – $110,000
New Media 2.9% $70,000 – $160,000
Sports 0.8% Insufficient Data

 ***

For internships for the class of 2012, the stats are as follows:

Industry Percent Monthly Salary Range
Entertainment 7.3% $500 – $8,000
New Media 3.7% $1,600 – $8,000
Sports Management 0.9% Insufficient Data

***

See a list of 2012 UCLA Anderson full-time and internship hirers here.

Are you applying to UCLA’s Anderson School of Business? Please see our UCLA Anderson B-School Zone and Anderson Application Packages for more information on how Accepted.com can help you get accepted.




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MBA Admissions: Columbia Business School & Entertainment/Media

ColumbiaA quick glance at Columbia Business School: Columbia currently ranks in eighth place as one of the best business schools, according to US News & World Report (March 2012). It is known for having a particularly strong media and entertainment track.  

Columbia’s Class of 2014 and Media/Entertainment

5409 people applied to Columbia Business School; 741 applicants were accepted. The middle 80% of accepted students had GMAT scores in the 680-760 range. The Columbia Business School class of 2014 has an average of five years of work experience and the average age of incoming students is 28-years-old.

Undergraduate majors:

  • Social Sciences – 31%
  • Business – 30%
  • Engineering – 12%
  • Sciences – 8%
  • Humanities – 8%
  • Other – 7%
  • Technology – 2%
  • Arts – 2%

The greatest number of students entered CBS with industry experience in financial services (28%). 8% had prior experience in marketing/media.

CBS Academics Related to Media & Entertainment

Students are required to take two full core courses and 12 half-term core courses, three of which are chosen from the “flex-core” menu.

In 2013, the core requirements will change. Students will take one full and 10 half-term required core courses in their first year.

First Term Core Courses

 “Flex-Core” Menu

Students who wish to pursue careers in the entertainment industry would select their first year electives and second year courses from the courses listed below.

Columbia CaseWorks Cases that will be of interest to students pursuing careers in the entertainment/media sector include:

(See full list here.)

Entertainment/Media Research Centers & Conferences at Columbia Business School

CBS Entertainment/Media/Technology-Related Clubs

Media/Technology Hiring Stats at Columbia Business School

In 2012, 7% of CBS graduates accepted full-time job offers in the media industry and 7% in the technology industry.

Industry Percent Base Yearly Salary Range ($)
Entertainment (Film/Music/TV/Sports/Publishing <1% 80,000 – 106,000
Technology (Internet/E-Commerce) 4.9% 55,000 – 148,000
Technology (Software/Telecom) 1.9%

80,000 – 125,000

Other <1% 87,000 – 108,000
***

For 2012 summer internships (for the class of 2013), the hiring stats are as follows:

Industry Percent Base Monthly Salary Range ($)
Entertainment (Film/Music/TV/Sports/Publishing 2.4% 3,200 – 6,400
Internet/E-Commerce 5.5% 1,000 – 8,000
Software/Telecom 3.7% 1,600 – 9,250
Other <1% 4,000 – 6,880

***

See a list of CBS employers here.

Are you applying to Columbia Business School? Please see our Columbia B-School Zone and Columbia Business School Application Packages for more information on how Accepted.com can help you get accepted.




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