MBA Admissions: INSEAD and Marketing

A quick glance at INSEAD: INSEAD currently ranks in second place in Businessweek’s full-time global MBA rankings and in sixth place according to The Financial Times (2013).

Visit the INSEAD B-School Zone page for more info and advice.INSEAD Class of 2014 Profile

Key facts:

• Average age – 29 years old

• Average years work experience – 5 years

• Average GMAT score – 702

• Total number of students – 1024 students

Previous work experience:

• Corporate sectors – 46%

• Consulting – 25%

• Finance – 23%

• Public sector/non-profit – 6%

INSEAD Academics Related to Marketing/Consumer Products

INSEAD’s 10-month program is divided into five 8-week periods. In the first, second, and third periods, students take core courses. In the third, fourth, and fifth periods, students take electives (Note: The third period is a combination of both core and elective courses). Students can begin the program in January or September, but only the January intake offers a break for students to enjoy an internship.

Core Courses in Period 1

• Financial Accounting

• Organisational Behaviour 1

• Financial Markets and Valuation

• Prices and Markets

• Uncertainty, Data and Judgment

• Business Ethics

Core Courses in Period 2

• Corporate Financial Policy

• Marketing Management

• Organisational Behaviour 2

• Managerial Accounting

• Process and Operations management

• Strategy

• Business Ethics

Core Courses in Period 3

• International Political Analysis

• Macroeconomics in the Global Economy

(See core course descriptions here.)

Marketing Elective Course Offerings

• Advertising and Social Media Strategy

• Brand Management

• B2B Marketing

• Customer Insight

• Digital and Social Media Marketing (a week-long field trip to New York City)

• Distribution Channels and Sales Force

• Market Driving Strategies

• Marketing Communication

• Pharmaceutical Marketing Strategy

You can read more about the teaching and learning methods at INSEAD here and about INSEAD’s Marketing Research Seminar Series here.

INSEAD Marketing Research Centers

• INSEAD Social Science Research Centre (ISSRC)

• Wendel International Centre for Family Enterprise

• Centre for Decision Making and Risk Analysis (CDMRA)

Clubs for INSEAD Marketing Students

• INSEAD Consumer and Luxury Goods

• INSEAD High Tech & Telecom Club

• INSEAD Media Club

Marketing Hiring Stats at INSEAD

2012 marketing function:

9% of the class secures marketing positions after graduation

18% of those who entered the corporate sector hold marketing/sales roles

Top Marketing-Related Employers in 2012 / # of hires:

• Google / 18

• Amazon / 14

• Samsung / 11

• Shell / 11

• Siemens / 11

• BP Group / 10

• Apple / 8

• L’Oréal / 8

• Microsoft / 5

• Abbott / 4

• Cargill / 4

• Deutsche Post DHL / 4

• Hilti Corporation / 4

• Dong Energy / 3

• GE / 3

• GlaxoSmithKline / 3

• Johnson & Johnson / 3

• Syngenta / 3

2012 Internship Statistics

Industry # of Interns Weekly Salary Range (€)
Consumer/Luxury Goods 11 700 – 4,800
Media/Entertainment 5 600 – 2,200
Travel/Leisure Services 7 400-5,100

Please see our INSEAD B-School Zone for more information on how Accepted.com can help you get accepted.

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MBA Admissions: Ross and Marketing

Michigan Ross School of Business

5th Place for Marketing

A quick glance at Michigan Ross: Ross currently ranks in 13th place as one of the best business schools, according to US News & World Report (March 2012). It is ranked in 5th place for marketing.

Ross’s Class of 2014
This year’s incoming class had 502 people in it. The average GMAT score was 703, and the class has an average undergraduate GPA of 3.4. The average number of years of work experience for the class of 2014 is 5 years.

26% of class of 2014 students have undergraduate degrees in engineering, 24% in business, 21% in humanities/social sciences, 15% in economics, 5% in math/physical sciences, 5% in computer science, and 4% in other areas.

Ross Academics Related to Marketing

First year students take required core courses during their first 3 terms (each year consists of 4 terms). (See a list of required courses here.)

A highlight of the Ross curriculum (not specific to marketing students) is the Multidisciplinary Action Projects (MAP) course. This required first-year spring semester (term Winter B) course provides opportunities for students to work on collaborative projects for a global, hands-on, action-based, real-life experience.

2012 projects that would interest marketing students include developing or evaluating marketing plans for the Anschutz Entertainment Group (The Grammy Museum); AT&T Inc.; Ballet Chicago; Bharti Airtel; the Blamey Castle & Gardens in Cork, Ireland; Chrysler Group LLC; Delta Air Lines Inc.; FordDirect; Microsoft Corp.; MillerCoors LLC; Viacom Media Networks; Wal-Mart Stores Inc.; and others.

Second year students choose electives in their functional area and in other areas. Electives offered in the marketing subject area include:

MKT 601 Strategic Marketing Planning
MKT 603 Strategic Brand Management
MKT 610 Strategic Sales Management
MKT 613 Consumer Behavior
MKT 614 Social Marketing
MKT 615 International Marketing Management
MKT 618 Marketing Research
MKT 621 Applied Advertising
MKT 623 Service Marketing Management
MKT 624 Co-Creation of Value
MKT 625 Innovation in New Products/ Services
MKT 627 Leveraging Design for Marketing Advantage
MKT 630 Models for Marketing Decisions: Marketing
Engineering
MKT 640 Global Supply Chain Management

Michigan Ross Marketing Clubs and Activities

•      Luxury Goods & Retail Club
•      Entertainment + Media Club
•      Michigan Commodities Group
•      Michigan Sports Business Conference
•      Wolverine Sales Club

Marketing Hiring Stats at Michigan Ross

The chart below shows the hiring stats for 2012 MBA careers with a marketing function:

Function Percent Base Salary Range ($) Median Signing Bonus ($)
Product Management 15.1 50,000-130,000 25,000
General Marketing 3.6 94,008-105,000 25,000
Marketing- Sales/Retail 1.6 37,500-118,000 17,500
Other Marketing 1.1 97,000-120,000 22,500

For 2012 interns, the job function breakdown is:

Function Percent Annualized Base Salary Range ($)
General Marketing 13.1 19,392-106,080
Product Management 6.9 60,000-110,004
Other Marketing 3.4 26,880-106,000

Top hirers include:

•     Amazon – 14 hires / 17 interns
•     Microsoft Corporation – 11 hires
•     Google, Inc. – 8 hires / 8 interns
•     General Mills, Inc. – 7 hires
•     PepsiCo Inc. – 7 hires
•     University of Michigan – 9 interns
•     Ford Motor Company – 8 interns
•     Johnson & Johnson – 8 interns

Are you applying to Michigan’s Ross School of Business? Please see our Michigan Ross B-School Zone and Ross School of Business Application Packages for more information on how Accepted.com can help you get accepted.









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London Business School & Finance

London Business SchoolA quick glance at London Business School: LBS currently ties for first place as the best international business school in the world (alongside Chicago Booth in the U.S.), according to Bloomberg Businessweek (2012) and fourth place in the world by The Financial Times (2013).

London Business School’s Class of 2013

This year’s graduating class had 403 students. The age range of the students was 24-37, with an average of 5.7 years of work experience. The average GMAT score for the class of 2013 was 700. 45% of entering students come from the Corporate Sector, 31% from Finance backgrounds, and 24% from Consulting.

London Business School tracks the number of career switchers from other industries to finance. Of the 128 graduates in the class of 2012 who entered the finance industry, 23% transitioned from consulting backgrounds, 19% transitioned from the Corporate Sector, and 58% were continuing from previous backgrounds in the finance industry.

London Academics Related to Finance

In London’s flexible 15-21 month MBA program, students receive the opportunity to explore the business world through experiential learning and an international outlook.

In Year 1 students take core courses (descriptions found here) broken up into three terms:

Term 1 courses:

•      Corporate Finance
•      Data, Models and Decisions
•      Financial Accounting
•      Managerial Economics
•      Strategy

Term 2 courses:

•      Operations Management Marketing Managing Organizational Behavior
•      Management Accounting

Term 3 Courses:

•      Business, Government and Society
•      Discovering Entrepreneurial Opportunities
•      Global Business Environment
•      London Business Experiences

The second year of study is spent on Capstone Projects and on Global Business Experiences (GBE).

GBE destinations for finance students may include Boston/New York City (Understanding Incentives in the Asset Management Industry) or Hong Kong (Developing China’s Financial Future).

Students also take 10-12 electives and can choose from different subject areas. Finance students would choose from the following elective courses:

•      Advanced Corporate Finance
•      Behavioural Finance
•      Capital Markets & Financing
•      Credit Risk
•      Derivatives
•      Equity Investment Management
•      Financial Engineering and Risk Management
•      Fixed Income Securities
•      Hedge Funds
•      International Finance
•      Mergers, Management Buyouts and Other Corporate Reorganisations
•      Real Estate Finance
•      Topics in Asset Management

London Finance Clubs and Competitions

•      Finance Club
•      Responsible Business Club
•      Global Social Venture Competition (GSVC)
•      Private Equity & Venture Capital Club
•      European Business School MBA Private Equity Case Competition
•      LBS Stock Pitch Competition
•      Financial Services Essay Competition

Finance Hiring Stats at London Business School

The chart below shows the hiring stats for 2012 MBA careers in finance:

Salary Range (USD)
Base Salary $66,274-$225,000
Sign-On Bonus $7,380-$155,940
Year-End Bonus $9,356-$249,504

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33% of LBS students in the class of 2013 had internships in the finance sector:

•      19% – Investment Banking/Brokerage
•      5% – Investment Management/Research
•      4% – Private Equity/Buyouts
•      2% – Venture Capital
•      1% – Retail and Commercial Banking
•      1% – Government and Supranational
•      1% – Other Financial Services

Top full-time hirers in the finance industry and the number of students they recruited include:

Citi 12
Deutsche Bank 11
Goldman Sachs 7
Barclays 5
Bank of America Merrill Lynch 4
Credit Suisse 3
J.P. Morgan 3
Morgan Stanley 3
Santander 3
Actis 2
Canter Equity Partners 2
Coller Capital 2
Fidelity Worldwide Investment 2
First Reserve Corporation 2
GE Capital 2
International Finance 2
Corporation (IFC) Itau Unibanco 2
Moelis & Company 2

Top summer intern hirers and the number of interns they hired include:

Credit Suisse 15
J.P. Morgan 8
Citi 8
Barclays 6
Nomura 6
HSBC 6
Deutsche Bank 6
Fidelity Worldwide Investment 4
Goldman Sachs 4
Bank of America Merrill Lynch 3
Standard Chartered Bank 3
BMO Bank of Montreal 2
Atomico 2
Moelis & Company 2
Morgan Stanley 2
Coller Capital 2
Pala Investments 2
PIMCO 2
ADC African Development 2
Corporation Itau Unibanco 2
International Finance Corporation 2

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Are you applying to London Business School’s MBA program? Please see our London Business School Zone  for more information on how Accepted.com can help you get accepted.









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MBA Admissions: Duke Fuqua & Marketing

More info about Duke Fuqua

Tulips at Duke

A quick glance at Duke Fuqua: Fuqua currently ranks in 12th place as one of the best business schools, according to US News & World Report (March 2012). It is ranked in third place for marketing.

Duke Fuqua’s Class of 2014 and Marketing

The class of 2014 Daytime MBA class size is 432 students with an average age of 29. Over 99% of students entered with work experience; the average is 5.4 years of work experience. The 80% range of students scored between 640 and 740 on the GMAT and have an undergraduate GPA of 2.9 to 3.9.

Engineering and Natural Sciences is the highest represented major (32% of students). Following close after that is the Business and Accounting major (31%), followed by Liberal Arts (20%), Economics (13%), and Other (3%).

Fuqua Academics Related to Marketing

Since obtaining global knowledge is a foundational element of the Duke Fuqua mission, the two-year program kicks off with a four-week Global Institute featuring three core courses:

1.   Leadership, Ethics, and Organizations
2.   Global Institutions and Environments
3.   Consequential Leadership

To continue their global business training, student will receive opportunities to experience international business and cultural practices head-on in other countries with the Global Academic Travel Experience (GATE)  and various exchange programs.

Mini-Terms with Lots of Classes

To receive as much knowledge as possible, terms at Fuqua are broken up into six-week periods – that means that each “traditional” semester (Fall and Spring) is actually broken down into two sessions for a total of four terms of classes per year.

First Year Classes

Fall 1

•     Probability and Statistics
•     Managerial Economics
•     Financial Accounting
•     Management Communication I
•     Business Computer Applications
•     Core course in finance for those with exemptions

Fall 2

•     Global Financial Management
•     Marketing Management
•     Foundations of Strategy
•     Management Communication II
•     Potential elective if core is exempted or taken in Fall 1

Winter Term

•     Optional elective: Workshop in Managerial Improvisation

Spring 1

•     Operations Management
•     Elective
•     Elective

Spring 2

•     Elective
•     Elective
•     Elective

Second Year: Students generally take three elective courses per term.

Choosing a Concentration and Elective Courses

Students will choose to focus on a specialized concentration (see list of concentrations here) and then choose six elective courses in that area. Specializing in a concentration is optional; students may concentrate in up to two areas.

There are two concentrations geared towards marketing students: Product Management and Market Analysis and Strategy. Below are the lists of required courses and electives.

Concentration in Product Management

Required Courses:

MARKETNG 796 – Market Intelligence
MARKETNG 799 – Product Management

Students must select 2 of the following marketing electives for the Product Management Concentration:

HLTHMGMT 715 – Health Care Marketing
MARKETNG 797 – Consumer Behavior
MARKETNG 800 – Marketing Communications Management
MARKETNG 802 – Marketing of Innovations
MARKETNG 803 – Customer Relationship Management
MARKETNG 807 – Marketing Strategy
MARKETNG 808 – Strategy and Tactics of Pricing
MARKETNG 895 – Fuqua Client Consulting Practicum
or
MARKETNG 896 – Marketing Practicum

And students must select 2 of the following non-marketing electives for the Product Management Concentration:

ACCOUNTG 591 – Managerial Accounting
DECISION 611 – Decision Models
DECISION 614 – Forecasting
FINANCE 646 – Corporate Finance
MANAGEMT 745 – Negotiation
MANAGEMT 746 – Power and Politics
MANAGEMT 747 – Leadership
MANAGEMT 898 – Corporate Social Impact Management
MGRECON 788 – Competitive Analysis
OPERATNS 823 – Operations Strategy
OPERATNS 828 – Distribution/Supply Chain Management

Concentration in Market Analysis and Strategy

Required Courses:

MARKETNG 796 – Market Intelligence
MARKETNG 807 – Marketing Strategy

Students must select 2 of the following marketing electives for the Market Analysis and Strategy Concentration:

HLTHMGMT 715 – Health Care Marketing
MARKETNG 797 – Consumer Behavior
MARKETNG 799 – Product Management
MARKETNG 800 – Marketing Communications Management
MARKETNG 802 – Marketing of Innovations
MARKETNG 803 – Customer Relationship Management
MARKETNG 808 – Strategy and Tactics of Pricing
MARKETNG 895 – Fuqua Client Consulting Practicum
or MARKETNG 896 – Marketing Practicum

Students must select 2 of the following non-marketing electives for the Market Analysis and Strategy Concentration:

ACCOUNTG 591 – Managerial Accounting
ACCOUNTG 598 – Valuation and Fundamental Analysis
DECISION 611 – Decision Models
DECISION 613 – Strategic Modeling and Business Dynamics
DECISION 614 – Forecasting
FINANCE 646 – Corporate Finance
FINANCE 658 – Corporate Restructuring
MANAGEMT 898 – Corporate Social Impact Management
MGRECON 788 – Competitive Analysis
MGRECON 898 – Data Mining
OPERATNS 823 – Operations Strategy
OPERATNS 824 – Service Operations Management
OPERATNS 828 – Supply Chain Management

You can read more about Fuqua’s marketing concentrations here.

Fuqua Marketing-Related Clubs, Competitions, and Conferences

Marketing Club
Fuqua Marketing
Fashion/Luxury Goods Club
• Center for Technology, Entertainment, and Media
Media, Entertainment and Sports Club
Hospitality, Travel, & Leisure Club
Duke MBA Brand Challenge
Duke MBA Marketing Symposium

2012 Marketing Hiring Stats at Duke Fuqua

The chart below shows the class of 2012 full-time employment stats:

Function   Percent of Grads Mean Salary ($)  Median Signing Bonus ($) 
 Marketing  13% 104,942  25,000
 Brand/ Product Management  4%  99,923  20,000
 Sales  1%  110,667  15,000
 Market Research  <1%  N/A  N/A

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Industry Percent of Grads Mean Salary ($) Median Signing Bonus ($)
Consumer Products            . 6%                     . 99,071               . 25,000                               .
Retail 3% 111,200 17,500

The class of 2013 pursued the following marketing related internships during the summer of 2012:

Function Percent of Interns Mean Monthly Salary ($) Mean Signing Bonus ($)
Marketing 14% 5,870 4,500
Brand/Product Management 5% 5,967 N/A
Market Research 1% 7,040 N/A
Sales <1% N/A N/A
Marketing- Social Impact <1% N/A N/A

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Industry Percent of Interns Mean Monthly Salary ($) Median Signing Bonus ($)
Consumer Products 9% 6,374 5,000
Retail 7% 6,596 N/A

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Top consumer product hirers at Fuqua include:

Company Name Class of 2012 (full time) Class of 2013 (interns)
Apple, Inc. 18 9
Johnson & Johnson 12 5
John Deere 5 7
Microsoft Corporation 8 3
Google, Inc. 6 5
Medtronic 7 3
Samsung 10 0
Amazon.com 4 4
Procter & Gamble 3 4
Kraft Foods 1 6
Pepsico 3 3
Wal-Mart Stores, Inc. 3 3
Nike 1 4
Bayer 3 2
Eli Lilly and Company 1 4
AT&T Company 1 3
Target Corporation 1 3
eBay Inc. 0 4
Coca-Cola Company 1 3

(See the complete list here.)

Are you applying to Duke’s Fuqua School of Business? Please see our Duke Fuqua B-School Zone and Fuqua Application Packages for more information on how Accepted.com can help you get accepted.









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MBA Admissions: Ross and Entrepreneurship

Click here to explore the Michigan Ross b-school zone.A quick glance at Michigan Ross: Ross currently ranks in 13th place as one of the best business schools, according to US News & World Report (March 2012). It is ranked in 11th place for entrepreneurship.

Ross’s Class of 2014

This year’s incoming class had 502 people in it. The average GMAT score was 703 and the class has an average undergraduate GPA of 3.4. The average number of years of work experience for the class of 2014 is 5 years.

26% of the class of 2014 have undergraduate degrees in engineering; 24% in business; 21% in humanities/social sciences; 15% in economics; 5% in math/physical sciences, 5% in computer science; and 4% in other areas.

Ross Academics Related to Entrepreneurship

Each year of the Ross MBA program consists of 4 terms. First-year students take required core courses during their first 3 terms. (See a list of required courses here.)

A highlight of the Ross curriculum (not only for entrepreneurially focused students) is the Multidisciplinary Action Projects (MAP) course. This required first-year course provides opportunities for students to work on collaborative projects for a global, hands-on, action-based, real-life experience.

Second year students choose electives in several areas of interest. Electives offered in the entrepreneurial studies subject area include:

ES 504      Legal Aspects of Entrepreneurship
ES 515      Introduction to Entrepreneurship
ES 516      Entrepreneurship via Acquisitions
ES 520      CleanTech Venture Opportunities
ES 569      Managing the Growth of New Ventures
ES 586      Entrepreneurial Practicum A and Practicum B
ES 605      New Product and Innovation Management
ES 615      New Venture Creation
ES 623      Venture Capital Finance
ES 624      Private Equity Finance
ES 626      Global Private Equity
ES 627      Continuing a Legacy: Leading a Family Business
ES 629      Financing Research Commercialization
ES 644      Introduction to Microfinance
ES 646      Solving Societal Problems Through Enterprise and Innovation
ES 701      Wolverine Venture Fund
ES 702      Frankel Commercialization Fund
ES 703      Social Venture Fund
ES 720      Commercialization of Biomedicine
ES 730      Marketing for Entrepreneurs
ES 735      Entrepreneurial Turnaround Management

(See course descriptions for these courses here.)

Michigan Ross Entrepreneurial Clubs

•     Entrepreneur & Venture Club

•     M-Entrepreneurship

•     Ross Small Business Consulting

Entrepreneur Hiring Stats at Michigan Ross

2.2% (or 11 graduates) of the class of 2012 (U.S. citizens/permanent residents) reported that they started or bought their own businesses upon graduating. For foreign students, 0.3% (or 2 people) fell into this category.

For 2012 interns (class of 2013), 0.6% of students (3 people – U.S. residents) reported that they were starting or buying companies.

Companies started by Ross entrepreneurs include:

•     JetBlue – Dave Barger

•     William Davidson Institute, Guardian Industria, owner of Detroit Pistons, Detroit Shock, and Tampa Bay Lightning – William Davidson (1947)

•      Syntel – Bharat Desai (1981)

•      Groupon – Brad Keywell (1991)

•      Sherpalo Ventures – Kavitark Ram Shriram

•      Bonanza Restaurants – Sam Wyly (1957)

Are you applying to Michigan’s Ross School of Business? Please see our Michigan Ross B-School Zone and Ross School of Business Application Packages for more information on how Accepted.com can help you get accepted.






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