MBA Admissions: INSEAD and Marketing

A quick glance at INSEAD: INSEAD currently ranks in second place in Businessweek’s full-time global MBA rankings and in sixth place according to The Financial Times (2013).

Visit the INSEAD B-School Zone page for more info and advice.INSEAD Class of 2014 Profile

Key facts:

• Average age – 29 years old

• Average years work experience – 5 years

• Average GMAT score – 702

• Total number of students – 1024 students

Previous work experience:

• Corporate sectors – 46%

• Consulting – 25%

• Finance – 23%

• Public sector/non-profit – 6%

INSEAD Academics Related to Marketing/Consumer Products

INSEAD’s 10-month program is divided into five 8-week periods. In the first, second, and third periods, students take core courses. In the third, fourth, and fifth periods, students take electives (Note: The third period is a combination of both core and elective courses). Students can begin the program in January or September, but only the January intake offers a break for students to enjoy an internship.

Core Courses in Period 1

• Financial Accounting

• Organisational Behaviour 1

• Financial Markets and Valuation

• Prices and Markets

• Uncertainty, Data and Judgment

• Business Ethics

Core Courses in Period 2

• Corporate Financial Policy

• Marketing Management

• Organisational Behaviour 2

• Managerial Accounting

• Process and Operations management

• Strategy

• Business Ethics

Core Courses in Period 3

• International Political Analysis

• Macroeconomics in the Global Economy

(See core course descriptions here.)

Marketing Elective Course Offerings

• Advertising and Social Media Strategy

• Brand Management

• B2B Marketing

• Customer Insight

• Digital and Social Media Marketing (a week-long field trip to New York City)

• Distribution Channels and Sales Force

• Market Driving Strategies

• Marketing Communication

• Pharmaceutical Marketing Strategy

You can read more about the teaching and learning methods at INSEAD here and about INSEAD’s Marketing Research Seminar Series here.

INSEAD Marketing Research Centers

• INSEAD Social Science Research Centre (ISSRC)

• Wendel International Centre for Family Enterprise

• Centre for Decision Making and Risk Analysis (CDMRA)

Clubs for INSEAD Marketing Students

• INSEAD Consumer and Luxury Goods

• INSEAD High Tech & Telecom Club

• INSEAD Media Club

Marketing Hiring Stats at INSEAD

2012 marketing function:

9% of the class secures marketing positions after graduation

18% of those who entered the corporate sector hold marketing/sales roles

Top Marketing-Related Employers in 2012 / # of hires:

• Google / 18

• Amazon / 14

• Samsung / 11

• Shell / 11

• Siemens / 11

• BP Group / 10

• Apple / 8

• L’Oréal / 8

• Microsoft / 5

• Abbott / 4

• Cargill / 4

• Deutsche Post DHL / 4

• Hilti Corporation / 4

• Dong Energy / 3

• GE / 3

• GlaxoSmithKline / 3

• Johnson & Johnson / 3

• Syngenta / 3

2012 Internship Statistics

Industry # of Interns Weekly Salary Range (€)
Consumer/Luxury Goods 11 700 – 4,800
Media/Entertainment 5 600 – 2,200
Travel/Leisure Services 7 400-5,100

Please see our INSEAD B-School Zone for more information on how Accepted.com can help you get accepted.

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MBA Admissions: Ross and Marketing

Michigan Ross School of Business

5th Place for Marketing

A quick glance at Michigan Ross: Ross currently ranks in 13th place as one of the best business schools, according to US News & World Report (March 2012). It is ranked in 5th place for marketing.

Ross’s Class of 2014
This year’s incoming class had 502 people in it. The average GMAT score was 703, and the class has an average undergraduate GPA of 3.4. The average number of years of work experience for the class of 2014 is 5 years.

26% of class of 2014 students have undergraduate degrees in engineering, 24% in business, 21% in humanities/social sciences, 15% in economics, 5% in math/physical sciences, 5% in computer science, and 4% in other areas.

Ross Academics Related to Marketing

First year students take required core courses during their first 3 terms (each year consists of 4 terms). (See a list of required courses here.)

A highlight of the Ross curriculum (not specific to marketing students) is the Multidisciplinary Action Projects (MAP) course. This required first-year spring semester (term Winter B) course provides opportunities for students to work on collaborative projects for a global, hands-on, action-based, real-life experience.

2012 projects that would interest marketing students include developing or evaluating marketing plans for the Anschutz Entertainment Group (The Grammy Museum); AT&T Inc.; Ballet Chicago; Bharti Airtel; the Blamey Castle & Gardens in Cork, Ireland; Chrysler Group LLC; Delta Air Lines Inc.; FordDirect; Microsoft Corp.; MillerCoors LLC; Viacom Media Networks; Wal-Mart Stores Inc.; and others.

Second year students choose electives in their functional area and in other areas. Electives offered in the marketing subject area include:

MKT 601 Strategic Marketing Planning
MKT 603 Strategic Brand Management
MKT 610 Strategic Sales Management
MKT 613 Consumer Behavior
MKT 614 Social Marketing
MKT 615 International Marketing Management
MKT 618 Marketing Research
MKT 621 Applied Advertising
MKT 623 Service Marketing Management
MKT 624 Co-Creation of Value
MKT 625 Innovation in New Products/ Services
MKT 627 Leveraging Design for Marketing Advantage
MKT 630 Models for Marketing Decisions: Marketing
Engineering
MKT 640 Global Supply Chain Management

Michigan Ross Marketing Clubs and Activities

•      Luxury Goods & Retail Club
•      Entertainment + Media Club
•      Michigan Commodities Group
•      Michigan Sports Business Conference
•      Wolverine Sales Club

Marketing Hiring Stats at Michigan Ross

The chart below shows the hiring stats for 2012 MBA careers with a marketing function:

Function Percent Base Salary Range ($) Median Signing Bonus ($)
Product Management 15.1 50,000-130,000 25,000
General Marketing 3.6 94,008-105,000 25,000
Marketing- Sales/Retail 1.6 37,500-118,000 17,500
Other Marketing 1.1 97,000-120,000 22,500

For 2012 interns, the job function breakdown is:

Function Percent Annualized Base Salary Range ($)
General Marketing 13.1 19,392-106,080
Product Management 6.9 60,000-110,004
Other Marketing 3.4 26,880-106,000

Top hirers include:

•     Amazon – 14 hires / 17 interns
•     Microsoft Corporation – 11 hires
•     Google, Inc. – 8 hires / 8 interns
•     General Mills, Inc. – 7 hires
•     PepsiCo Inc. – 7 hires
•     University of Michigan – 9 interns
•     Ford Motor Company – 8 interns
•     Johnson & Johnson – 8 interns

Are you applying to Michigan’s Ross School of Business? Please see our Michigan Ross B-School Zone and Ross School of Business Application Packages for more information on how Accepted.com can help you get accepted.









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London Business School & Finance

London Business SchoolA quick glance at London Business School: LBS currently ties for first place as the best international business school in the world (alongside Chicago Booth in the U.S.), according to Bloomberg Businessweek (2012) and fourth place in the world by The Financial Times (2013).

London Business School’s Class of 2013

This year’s graduating class had 403 students. The age range of the students was 24-37, with an average of 5.7 years of work experience. The average GMAT score for the class of 2013 was 700. 45% of entering students come from the Corporate Sector, 31% from Finance backgrounds, and 24% from Consulting.

London Business School tracks the number of career switchers from other industries to finance. Of the 128 graduates in the class of 2012 who entered the finance industry, 23% transitioned from consulting backgrounds, 19% transitioned from the Corporate Sector, and 58% were continuing from previous backgrounds in the finance industry.

London Academics Related to Finance

In London’s flexible 15-21 month MBA program, students receive the opportunity to explore the business world through experiential learning and an international outlook.

In Year 1 students take core courses (descriptions found here) broken up into three terms:

Term 1 courses:

•      Corporate Finance
•      Data, Models and Decisions
•      Financial Accounting
•      Managerial Economics
•      Strategy

Term 2 courses:

•      Operations Management Marketing Managing Organizational Behavior
•      Management Accounting

Term 3 Courses:

•      Business, Government and Society
•      Discovering Entrepreneurial Opportunities
•      Global Business Environment
•      London Business Experiences

The second year of study is spent on Capstone Projects and on Global Business Experiences (GBE).

GBE destinations for finance students may include Boston/New York City (Understanding Incentives in the Asset Management Industry) or Hong Kong (Developing China’s Financial Future).

Students also take 10-12 electives and can choose from different subject areas. Finance students would choose from the following elective courses:

•      Advanced Corporate Finance
•      Behavioural Finance
•      Capital Markets & Financing
•      Credit Risk
•      Derivatives
•      Equity Investment Management
•      Financial Engineering and Risk Management
•      Fixed Income Securities
•      Hedge Funds
•      International Finance
•      Mergers, Management Buyouts and Other Corporate Reorganisations
•      Real Estate Finance
•      Topics in Asset Management

London Finance Clubs and Competitions

•      Finance Club
•      Responsible Business Club
•      Global Social Venture Competition (GSVC)
•      Private Equity & Venture Capital Club
•      European Business School MBA Private Equity Case Competition
•      LBS Stock Pitch Competition
•      Financial Services Essay Competition

Finance Hiring Stats at London Business School

The chart below shows the hiring stats for 2012 MBA careers in finance:

Salary Range (USD)
Base Salary $66,274-$225,000
Sign-On Bonus $7,380-$155,940
Year-End Bonus $9,356-$249,504

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33% of LBS students in the class of 2013 had internships in the finance sector:

•      19% – Investment Banking/Brokerage
•      5% – Investment Management/Research
•      4% – Private Equity/Buyouts
•      2% – Venture Capital
•      1% – Retail and Commercial Banking
•      1% – Government and Supranational
•      1% – Other Financial Services

Top full-time hirers in the finance industry and the number of students they recruited include:

Citi 12
Deutsche Bank 11
Goldman Sachs 7
Barclays 5
Bank of America Merrill Lynch 4
Credit Suisse 3
J.P. Morgan 3
Morgan Stanley 3
Santander 3
Actis 2
Canter Equity Partners 2
Coller Capital 2
Fidelity Worldwide Investment 2
First Reserve Corporation 2
GE Capital 2
International Finance 2
Corporation (IFC) Itau Unibanco 2
Moelis & Company 2

Top summer intern hirers and the number of interns they hired include:

Credit Suisse 15
J.P. Morgan 8
Citi 8
Barclays 6
Nomura 6
HSBC 6
Deutsche Bank 6
Fidelity Worldwide Investment 4
Goldman Sachs 4
Bank of America Merrill Lynch 3
Standard Chartered Bank 3
BMO Bank of Montreal 2
Atomico 2
Moelis & Company 2
Morgan Stanley 2
Coller Capital 2
Pala Investments 2
PIMCO 2
ADC African Development 2
Corporation Itau Unibanco 2
International Finance Corporation 2

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Are you applying to London Business School’s MBA program? Please see our London Business School Zone  for more information on how Accepted.com can help you get accepted.









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MBA Admissions: Duke Fuqua & Marketing

More info about Duke Fuqua

Tulips at Duke

A quick glance at Duke Fuqua: Fuqua currently ranks in 12th place as one of the best business schools, according to US News & World Report (March 2012). It is ranked in third place for marketing.

Duke Fuqua’s Class of 2014 and Marketing

The class of 2014 Daytime MBA class size is 432 students with an average age of 29. Over 99% of students entered with work experience; the average is 5.4 years of work experience. The 80% range of students scored between 640 and 740 on the GMAT and have an undergraduate GPA of 2.9 to 3.9.

Engineering and Natural Sciences is the highest represented major (32% of students). Following close after that is the Business and Accounting major (31%), followed by Liberal Arts (20%), Economics (13%), and Other (3%).

Fuqua Academics Related to Marketing

Since obtaining global knowledge is a foundational element of the Duke Fuqua mission, the two-year program kicks off with a four-week Global Institute featuring three core courses:

1.   Leadership, Ethics, and Organizations
2.   Global Institutions and Environments
3.   Consequential Leadership

To continue their global business training, student will receive opportunities to experience international business and cultural practices head-on in other countries with the Global Academic Travel Experience (GATE)  and various exchange programs.

Mini-Terms with Lots of Classes

To receive as much knowledge as possible, terms at Fuqua are broken up into six-week periods – that means that each “traditional” semester (Fall and Spring) is actually broken down into two sessions for a total of four terms of classes per year.

First Year Classes

Fall 1

•     Probability and Statistics
•     Managerial Economics
•     Financial Accounting
•     Management Communication I
•     Business Computer Applications
•     Core course in finance for those with exemptions

Fall 2

•     Global Financial Management
•     Marketing Management
•     Foundations of Strategy
•     Management Communication II
•     Potential elective if core is exempted or taken in Fall 1

Winter Term

•     Optional elective: Workshop in Managerial Improvisation

Spring 1

•     Operations Management
•     Elective
•     Elective

Spring 2

•     Elective
•     Elective
•     Elective

Second Year: Students generally take three elective courses per term.

Choosing a Concentration and Elective Courses

Students will choose to focus on a specialized concentration (see list of concentrations here) and then choose six elective courses in that area. Specializing in a concentration is optional; students may concentrate in up to two areas.

There are two concentrations geared towards marketing students: Product Management and Market Analysis and Strategy. Below are the lists of required courses and electives.

Concentration in Product Management

Required Courses:

MARKETNG 796 – Market Intelligence
MARKETNG 799 – Product Management

Students must select 2 of the following marketing electives for the Product Management Concentration:

HLTHMGMT 715 – Health Care Marketing
MARKETNG 797 – Consumer Behavior
MARKETNG 800 – Marketing Communications Management
MARKETNG 802 – Marketing of Innovations
MARKETNG 803 – Customer Relationship Management
MARKETNG 807 – Marketing Strategy
MARKETNG 808 – Strategy and Tactics of Pricing
MARKETNG 895 – Fuqua Client Consulting Practicum
or
MARKETNG 896 – Marketing Practicum

And students must select 2 of the following non-marketing electives for the Product Management Concentration:

ACCOUNTG 591 – Managerial Accounting
DECISION 611 – Decision Models
DECISION 614 – Forecasting
FINANCE 646 – Corporate Finance
MANAGEMT 745 – Negotiation
MANAGEMT 746 – Power and Politics
MANAGEMT 747 – Leadership
MANAGEMT 898 – Corporate Social Impact Management
MGRECON 788 – Competitive Analysis
OPERATNS 823 – Operations Strategy
OPERATNS 828 – Distribution/Supply Chain Management

Concentration in Market Analysis and Strategy

Required Courses:

MARKETNG 796 – Market Intelligence
MARKETNG 807 – Marketing Strategy

Students must select 2 of the following marketing electives for the Market Analysis and Strategy Concentration:

HLTHMGMT 715 – Health Care Marketing
MARKETNG 797 – Consumer Behavior
MARKETNG 799 – Product Management
MARKETNG 800 – Marketing Communications Management
MARKETNG 802 – Marketing of Innovations
MARKETNG 803 – Customer Relationship Management
MARKETNG 808 – Strategy and Tactics of Pricing
MARKETNG 895 – Fuqua Client Consulting Practicum
or MARKETNG 896 – Marketing Practicum

Students must select 2 of the following non-marketing electives for the Market Analysis and Strategy Concentration:

ACCOUNTG 591 – Managerial Accounting
ACCOUNTG 598 – Valuation and Fundamental Analysis
DECISION 611 – Decision Models
DECISION 613 – Strategic Modeling and Business Dynamics
DECISION 614 – Forecasting
FINANCE 646 – Corporate Finance
FINANCE 658 – Corporate Restructuring
MANAGEMT 898 – Corporate Social Impact Management
MGRECON 788 – Competitive Analysis
MGRECON 898 – Data Mining
OPERATNS 823 – Operations Strategy
OPERATNS 824 – Service Operations Management
OPERATNS 828 – Supply Chain Management

You can read more about Fuqua’s marketing concentrations here.

Fuqua Marketing-Related Clubs, Competitions, and Conferences

Marketing Club
Fuqua Marketing
Fashion/Luxury Goods Club
• Center for Technology, Entertainment, and Media
Media, Entertainment and Sports Club
Hospitality, Travel, & Leisure Club
Duke MBA Brand Challenge
Duke MBA Marketing Symposium

2012 Marketing Hiring Stats at Duke Fuqua

The chart below shows the class of 2012 full-time employment stats:

Function   Percent of Grads Mean Salary ($)  Median Signing Bonus ($) 
 Marketing  13% 104,942  25,000
 Brand/ Product Management  4%  99,923  20,000
 Sales  1%  110,667  15,000
 Market Research  <1%  N/A  N/A

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Industry Percent of Grads Mean Salary ($) Median Signing Bonus ($)
Consumer Products            . 6%                     . 99,071               . 25,000                               .
Retail 3% 111,200 17,500

The class of 2013 pursued the following marketing related internships during the summer of 2012:

Function Percent of Interns Mean Monthly Salary ($) Mean Signing Bonus ($)
Marketing 14% 5,870 4,500
Brand/Product Management 5% 5,967 N/A
Market Research 1% 7,040 N/A
Sales <1% N/A N/A
Marketing- Social Impact <1% N/A N/A

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Industry Percent of Interns Mean Monthly Salary ($) Median Signing Bonus ($)
Consumer Products 9% 6,374 5,000
Retail 7% 6,596 N/A

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Top consumer product hirers at Fuqua include:

Company Name Class of 2012 (full time) Class of 2013 (interns)
Apple, Inc. 18 9
Johnson & Johnson 12 5
John Deere 5 7
Microsoft Corporation 8 3
Google, Inc. 6 5
Medtronic 7 3
Samsung 10 0
Amazon.com 4 4
Procter & Gamble 3 4
Kraft Foods 1 6
Pepsico 3 3
Wal-Mart Stores, Inc. 3 3
Nike 1 4
Bayer 3 2
Eli Lilly and Company 1 4
AT&T Company 1 3
Target Corporation 1 3
eBay Inc. 0 4
Coca-Cola Company 1 3

(See the complete list here.)

Are you applying to Duke’s Fuqua School of Business? Please see our Duke Fuqua B-School Zone and Fuqua Application Packages for more information on how Accepted.com can help you get accepted.









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MBA Admissions: Ross and Entrepreneurship

Click here to explore the Michigan Ross b-school zone.A quick glance at Michigan Ross: Ross currently ranks in 13th place as one of the best business schools, according to US News & World Report (March 2012). It is ranked in 11th place for entrepreneurship.

Ross’s Class of 2014

This year’s incoming class had 502 people in it. The average GMAT score was 703 and the class has an average undergraduate GPA of 3.4. The average number of years of work experience for the class of 2014 is 5 years.

26% of the class of 2014 have undergraduate degrees in engineering; 24% in business; 21% in humanities/social sciences; 15% in economics; 5% in math/physical sciences, 5% in computer science; and 4% in other areas.

Ross Academics Related to Entrepreneurship

Each year of the Ross MBA program consists of 4 terms. First-year students take required core courses during their first 3 terms. (See a list of required courses here.)

A highlight of the Ross curriculum (not only for entrepreneurially focused students) is the Multidisciplinary Action Projects (MAP) course. This required first-year course provides opportunities for students to work on collaborative projects for a global, hands-on, action-based, real-life experience.

Second year students choose electives in several areas of interest. Electives offered in the entrepreneurial studies subject area include:

ES 504      Legal Aspects of Entrepreneurship
ES 515      Introduction to Entrepreneurship
ES 516      Entrepreneurship via Acquisitions
ES 520      CleanTech Venture Opportunities
ES 569      Managing the Growth of New Ventures
ES 586      Entrepreneurial Practicum A and Practicum B
ES 605      New Product and Innovation Management
ES 615      New Venture Creation
ES 623      Venture Capital Finance
ES 624      Private Equity Finance
ES 626      Global Private Equity
ES 627      Continuing a Legacy: Leading a Family Business
ES 629      Financing Research Commercialization
ES 644      Introduction to Microfinance
ES 646      Solving Societal Problems Through Enterprise and Innovation
ES 701      Wolverine Venture Fund
ES 702      Frankel Commercialization Fund
ES 703      Social Venture Fund
ES 720      Commercialization of Biomedicine
ES 730      Marketing for Entrepreneurs
ES 735      Entrepreneurial Turnaround Management

(See course descriptions for these courses here.)

Michigan Ross Entrepreneurial Clubs

•     Entrepreneur & Venture Club

•     M-Entrepreneurship

•     Ross Small Business Consulting

Entrepreneur Hiring Stats at Michigan Ross

2.2% (or 11 graduates) of the class of 2012 (U.S. citizens/permanent residents) reported that they started or bought their own businesses upon graduating. For foreign students, 0.3% (or 2 people) fell into this category.

For 2012 interns (class of 2013), 0.6% of students (3 people – U.S. residents) reported that they were starting or buying companies.

Companies started by Ross entrepreneurs include:

•     JetBlue – Dave Barger

•     William Davidson Institute, Guardian Industria, owner of Detroit Pistons, Detroit Shock, and Tampa Bay Lightning – William Davidson (1947)

•      Syntel – Bharat Desai (1981)

•      Groupon – Brad Keywell (1991)

•      Sherpalo Ventures – Kavitark Ram Shriram

•      Bonanza Restaurants – Sam Wyly (1957)

Are you applying to Michigan’s Ross School of Business? Please see our Michigan Ross B-School Zone and Ross School of Business Application Packages for more information on how Accepted.com can help you get accepted.






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MBA Admissions: Columbia Business School & Management

Columbia

Columbia

A quick glance at Columbia Business School: Columbia currently ranks in eighth place as one of the best business schools, according to US News & World Report (March 2012). It is ranked in ninth place for management.

Columbia’s Class of 2014 and Management

5409 people applied to Columbia Business School; 741 applicants were accepted. The middle 80% of accepted students had GMAT scores in the 680-760 range. The Columbia Business School class of 2014 has an average of five years of work experience and the average age of incoming students is 28 years old.

Undergraduate majors:

• Social Sciences – 31%
• Business – 30%
• Engineering – 12%
• Sciences – 8%
• Humanities – 8%
• Other – 7%
• Technology – 2%
• Arts – 2%

Industry experience:

• Financial Services – 29%
• Consulting – 20%
• Marketing/Media – 8%
• Other – 7%
• Nonprofit – 6%
• Military/Government – 5%
• Private Equity – 5%
• Real Estate – 5%
• Technology – 5%
• Healthcare – 4%
• Energy – 3%
• Manufacturing – 2%

CBS Academics Related to Management

Students are required to take two full core courses and 12 half-term core courses, three of which are chosen from the “flex-core” menu.

First Term Core Courses

• 2 Full courses: Corporate Finance and Financial Accounting
• 6 Half-term courses: Managerial Statistics, Managerial Economics, Strategy Formulation, Marketing Strategy, Operations ManagementLeadership Development

Second Term Core Courses

• 2 Electives
• 3 Half-term courses: Global Economic Environment, Decision Models, Managing Marketing Programs
• 3 Flex-core classes, one from each category (see below)

“Flex-Core” Menu

Organization: Organizational Change, Power and Influence, Social Networks and Social Capital
Performance: Operations Strategy, Financial Planning and Analysis
Markets: Game Theory and Business, Global Economic Environment II: Business Cycles and Financial Markets, Incentives and Performance

Students who wish to pursue careers in management would take their first year electives and second year courses from the school’s management division.

Managerial negotiations
High performance leadership
Top management process
Turnaround management
Managerial decision making
Power and influence in organizations
Napoleon’s glance: the art of strategic intuition
Corporate governance
Entrepreneurs and private equity in emerging markets
Multidisciplinary approaches to human decision making

Columbia CaseWorks Cases in past years that will be of interest to students pursuing careers in management include:

Operation Tomodachi
The Client Who Fell Through the Cracks (A and B)
Scoring a Deal: Valuing Outcomes in Multi-Issue Negotiations
The Synergy Limitation Paradox
Diversification and Corporate Scope

(See full list here.)

Management Research Centers & Conferences at Columbia Business School

The Center for Decision Sciences
The Columbia Family Business Management Program
The Center for Pricing and Revenue Management
Columbia University-Harlem Small Business Development Center (SBDC)
Healthcare and Pharmaceutical Management Program
Columbia University Center for International Business Education and Research (CIBER)

CBS Management-Related Clubs

General Management Association
Columbia Entrepreneurs Organization
The Family Business Club
Management Consulting Association
Media Management Association

Management Hiring Stats at Columbia Business School

Here are the 2012 stats for CBS grads who accepted full-time jobs with a management function.

Function Percent Base Yearly Salary Range ($)
Management Consulting 37.2% $30,000-$194,000
Strategic Planning 1.7% $95,000-$125,000
General Management 2.3% $90,000-$132,000
Operations <1% $110,000-$140,000
Project Management <1% $106,000-$200,000
Rotational/Development Program 1.2% $110,000-$115,000
Other 1% $40,000-$100,000

.

For 2012 summer internships (for the class of 2013), the hiring stats are as follows:

Function Percent Base Monthly Salary Range ($)
Strategic Planning 4.3% $1,600-$9,000
General Management <1% $7,700-$9,900
Other 1.7% $2,465-$9,250
Brand/Project Management 7.1% $3,000-$8,333.

See a list of CBS recruiters here.

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MBA Admissions: Chicago Booth & Finance

Chicago Booth

Chicago Booth

A quick glance at University of Chicago’s Booth School of Business: Booth currently ranks in sixth place as one of the best business schools, according to US News & World Report (March 2013). It was ranked #2 for finance.

Chicago Booth Class of 2013 and Finance

4031 people applied to Chicago Booth in 2012; 23% were accepted and 62% enrolled.

The Booth class of 2014 has an average five years of work experience and an average GMAT score of 720. The mean age at the time of entering Booth was 28 years.

Booth Academics Related to Finance

Booth offers a highly flexible, analytic curriculum that focuses heavily on identifying problems and implementing creative solutions. Experiential learning and classroom dialogue are also important elements of the Booth experience.

Students are required to take three foundation courses (including finance courses Financial Accounting, Accounting & Financial Analysis, and Financial Statement Analysis), six courses from the Functions, Management, and Business Environment course listing (including Introductory Finance, Investments, Corporation Finance, Portfolio Management, Advanced Investments, Theory of Financial Decisions, Asset Pricing, Financial Instruments, Fixed Income Asset Pricing, Cases in Financial Management, Entrepreneurial Finance, and Private Equity), and eleven elective courses. Finance students would choose their electives from the finance-related concentrations such as Accounting, Analytic Finance, and Finance.

Students must also take a leadership course Leadership Effectiveness and Development (LEAD).

Chicago Booth also offers a wide selection of “labs.” These hands-on courses allow students an opportunity take part in real-world business challenges. The most relevant lab for those interested in finance would be the Private/Equity/Venture Capital Lab.

Financial Research Centers at Chicago Booth

•    Accounting Research Center (ARC)
•    Center for Research in Security Prices
•    Fama-Miller Center for Research in Finance
•    The Initiative on Global Markets

Chicago Booth Extracurricular Clubs and Competitions for Finance Students

•    Investment Banking Group
•    Investment Management Group
•    Corporate Finance Group
•    Credit Restructuring Distressed Investing and Turnaround Group
•    Hedge Fund Group
•    Million Dollar Portfolio Challenge
•    National IPO Challenge
•    Private Equity Group
•    Venture Capital Investment Competition (VCIC)
•    Sterling Partners Investment Thesis Challenge
•    Warren Buffet Group

Finance Employment Stats at Chicago Booth

In 2012, 34.8% of Chicago graduates accepted full-time jobs in the finance industry.

Industry % of Hires / # of Hires
Investment Banking/Brokerage 20.2%/94
Diversified Financial Services 7.3%/34
Investment Management/Research 7.3%/34

-

For internships for the class of 2013, 35.8% of students landed internships in financial services.

Industry % of Hires / # of Hires
Investment Banking/Brokerage 15.6%/88
Investment Management/Research 9.2%/52
Private Equity 5.5%/31

-

Top hirers include:

Name of Company
Number of
Full-Time Students
Hired, 2012
Number of Interns
Hired, 2012
Bank of America/Merrill Lynch   . 14 6
Credit Suisse 14 16
Morgan Stanley 12 11
Goldman Sachs 9 8
Citigroup, Inc. 7 8
Deutsche Bank 7 9
JPMorgan Chase & Co. 7 10
UBS 6 7
Barclays 5 7
PIMCO 5 9
Wells Fargo Securities 5 4
M&T Bank Corporation 4 1

-

Are you applying to Chicago’s Booth School of Business? Please see our Chicago Booth B-School Zone and Chicago Booth Application Packages for more information on how Accepted.com can help you get accepted.








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MBA Admissions: NYU Stern & Media/Entertainment

NYU Stern

NYU Stern

NYU Stern currently ranks in 11th place as one of the best business schools, according to US News & World Report (March 2012). It is known for having a particularly strong media and entertainment track.

Stern’s Class of 2014 and Media/Entertainment

3907 people applied to NYU Stern in 2012; the entering class size was 389. The average GMAT score was 720 and the class has an average undergraduate GPA of 3.51. The average number of years of work experience for the class of 2014 is 4.8 years.

26% of class of 2014 students have undergraduate degrees in business and commerce; 22% in economics; 21% in engineering, math, and science; 17% in social sciences; and 14% in humanities, arts, or other areas.

In terms of pre-MBA work experience, 10% of students came from the entertainment, media, and technology sector, while 8% have industry backgrounds in nonprofit, arts, and education.

NYU Academics Related to Entertainment & Media

There are four phases to the Stern curriculum:

Phase 1: A 2-week orientation program called LAUNCH that introduces students to New York City and to b-school with tours, panel discussions, speakers, and other activities.

Phase 2: First year core classes. All students must take 2 required courses (Financial Accounting & Reporting and Statistics & Data Analysis) and choose 5 courses from the Menu Core (Firms & Markets, Foundations of Finance, The Global Economy, Leadership in Organizations, Marketing, Operations Management, and Strategy). Students can take electives in their first year. Students can obtain waivers for core classes if they have proficiency in the subject matter.

Phase 3: Summer Internship.

Phase 4: Second year core and elective courses. The only core course for second year students is Professional Responsibility. Other than that, students take elective courses.

Students graduate with an MBA in General Management and between 0 and 3 specializations. It is within these specializations that students will choose their elective courses. Students interested in the entertainment industry would specialize in the Entertainment, Media and Technology (EMT) Specialization.
Students with the EMT Specialization must take Entertainment and Media Industries (1.5 credits) and then choose additional electives totaling 7.5 credits.
They may also want to specialize in a related field like Management of Technology and Operations, Marketing, Digital Marketing, or Law and Business.

Sample courses in the Entertainment, Media and Technology (EMT) Specialization include:

• Business of Independent Film
• Business of Music and Film
• Business of Sports Marketing
• Business Strategy for the Digital Economy
• Craft and Commerce of Cinema: The Cannes Film Festival (a global course)
• Corporate Finance and Strategy in Entertainment and Media
• Entertainment Law
• Operations in Entertainment: Las Vegas
• Television Management
• Film Production
• News & Entertainment Media
• Talent Management
• Special Topics: Financial Analysis in EMT
• Corporate Strategy and Finance in EMT

You can view the complete list of NYU Stern courses here.

Students also have the option of taking elective courses at NYU’S Tisch School of the Arts and Steinhardt School of Education’s Professional Music Business program.

There is also an option of obtaining a dual MBA/MFA through Stern and at the Kanbar Institute of Film &Television at Tisch. (See MBA/MFA program details here.)

Between semesters, students may study abroad by participating in the Doing Business in…(DBi) Program. There are also semester abroad programs, global courses (that include trips overseas), and International Club Treks. (More details on these global programs and others can be found here.)

NYU Stern Entertainment-Related Clubs

Entertainment, Media and Technology Association
Graduate Marketing Association
Media, Entertainment, and Sports Association (MESA)

Entertainment & Media Hiring Stats at NYU Stern

The chart below indicates the hiring stats for 2011 entertainment/media careers:

Industry Percent       Base Salary Range ($)  
Full-time positions: Media/Entertainment/Technology 11% $50,000-$140,000
(per year)
Summer internships: Media/Entertainment/Technology 12% $0 – $2,500 (per month)

Top entertainment/media hirers include (an asterisk indicates that the company hired 3 or more students in 2011):

Disney*Google*
HBO
Major League Baseball
Microsoft*
MTV Networks
NBC Universal
The New York TimesSamsung*
Sony*
Time Inc.
Univision Communications*
Yahoo!*
Zynga

You can read more about Stern and the EMT industries here.



Are you applying to NYU’s Stern School of Business? Please see our NYU Stern B-School Zone and Stern School of Business Application Packages for more information on how Accepted.com can help you get accepted.

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MBA Admissions: UCLA Anderson & Media/Entertainment

UCLA

UCLA Anderson

A quick glance at UCLA Anderson currently ranks in 15th place as one of the best business schools, according to US News & World Report (March 2012). It is known for having a particularly strong media and entertainment track.  

Anderson’s Class of 2014 Profile & Media/Entertainment

3335 people applied to UCLA Anderson in 2012; the target class size was 360. The age range of students is 23-39 (with an average of 28) with 5.8 years of work experience (average). The average GMAT score was 704 and the class has an average undergraduate GPA of 3.54.

27% of class of 2014 students have undergraduate degrees in business; 20% in engineering; 16% in economics; 20% in humanities; 11% in math/computer science/physical science/biological science; and 4% in other areas.

In terms of pre-MBA work experience, the largest group of students came from the financial services industry (at 26% of the class). This is followed by 21% in high tech industries and 17% in consulting. 5% of the class has industry experience in entertainment and media, and 4% of the class has experience in real estate.

Anderson Academics Related to Entertainment & Media

One of the trademarks of the Anderson curriculum is its flexibility. The program features nine core courses that students may sequence according to their own career goals. In the fall quarter of the first year, students choose between starting with a marketing course or a finance course (entertainment students would most likely take the marketing course to balance their quant workload). In the winter quarter, students may choose to take the core strategy course or an elective course. (If they choose an elective, then they’ll take the strategy course in the spring. Aspiring consultants will probably want to take the strategy course as early as possible since the material will be relevant in their internships.)

Second year course schedules are designed by each individual student based on his or her chosen academic track and/or specialization(s).

There are four tracks to choose from (consulting, finance, marketing, and a custom track – the combination of two specializations) and numerous specializations that will take students even deeper into their chosen field. Entertainment students will either want to take the marketing track with the entertainment specialization or perhaps design their own track using the custom track option. (See the complete list of specializations here.)

Sample courses in the entertainment specialization include:

  • Digital Business – Peter Guber, CEO Mandalay Entertainment/Richard Rosenblatt, CEO, Demand Media
  • Entertainment Business Models  - Harry Sloan, Chairman/CEO Global Eagle Acquisition Corporation/Andrew Ainsle
  • Entertainment Law – Steve Krone
  • Entertainment Marketing – Sanjay Sood
  • Intellectual Property for Managers – Douglas Lichtman
  • Online Marketing & Web Analytics – Arike Audenhart
  • Strategy Management in Entertainment Industries – Derek Alderton
  • Sports Marketing Management – Luis Goyanes
  • Content Creation in the Digital Age – John MacDonald, former COO/EVP Programming and Digital, OWN

Entertainment Research Centers at UCLA Anderson

UCLA Anderson Entertainment/Media-Related Clubs

Entertainment/Media Hiring Stats at UCLA Anderson

The charts below indicate the hiring stats for 2011 Entertainment students: 

Industry Percent Base Salary Range
Entertainment 7.0% $48,000 – $110,000
New Media 2.9% $70,000 – $160,000
Sports 0.8% Insufficient Data

 ***

For internships for the class of 2012, the stats are as follows:

Industry Percent Monthly Salary Range
Entertainment 7.3% $500 – $8,000
New Media 3.7% $1,600 – $8,000
Sports Management 0.9% Insufficient Data

***

See a list of 2012 UCLA Anderson full-time and internship hirers here.

Are you applying to UCLA’s Anderson School of Business? Please see our UCLA Anderson B-School Zone and Anderson Application Packages for more information on how Accepted.com can help you get accepted.




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MBA Admissions: Columbia Business School & Entertainment/Media

ColumbiaA quick glance at Columbia Business School: Columbia currently ranks in eighth place as one of the best business schools, according to US News & World Report (March 2012). It is known for having a particularly strong media and entertainment track.  

Columbia’s Class of 2014 and Media/Entertainment

5409 people applied to Columbia Business School; 741 applicants were accepted. The middle 80% of accepted students had GMAT scores in the 680-760 range. The Columbia Business School class of 2014 has an average of five years of work experience and the average age of incoming students is 28-years-old.

Undergraduate majors:

  • Social Sciences – 31%
  • Business – 30%
  • Engineering – 12%
  • Sciences – 8%
  • Humanities – 8%
  • Other – 7%
  • Technology – 2%
  • Arts – 2%

The greatest number of students entered CBS with industry experience in financial services (28%). 8% had prior experience in marketing/media.

CBS Academics Related to Media & Entertainment

Students are required to take two full core courses and 12 half-term core courses, three of which are chosen from the “flex-core” menu.

In 2013, the core requirements will change. Students will take one full and 10 half-term required core courses in their first year.

First Term Core Courses

 “Flex-Core” Menu

Students who wish to pursue careers in the entertainment industry would select their first year electives and second year courses from the courses listed below.

Columbia CaseWorks Cases that will be of interest to students pursuing careers in the entertainment/media sector include:

(See full list here.)

Entertainment/Media Research Centers & Conferences at Columbia Business School

CBS Entertainment/Media/Technology-Related Clubs

Media/Technology Hiring Stats at Columbia Business School

In 2012, 7% of CBS graduates accepted full-time job offers in the media industry and 7% in the technology industry.

Industry Percent Base Yearly Salary Range ($)
Entertainment (Film/Music/TV/Sports/Publishing <1% 80,000 – 106,000
Technology (Internet/E-Commerce) 4.9% 55,000 – 148,000
Technology (Software/Telecom) 1.9%

80,000 – 125,000

Other <1% 87,000 – 108,000
***

For 2012 summer internships (for the class of 2013), the hiring stats are as follows:

Industry Percent Base Monthly Salary Range ($)
Entertainment (Film/Music/TV/Sports/Publishing 2.4% 3,200 – 6,400
Internet/E-Commerce 5.5% 1,000 – 8,000
Software/Telecom 3.7% 1,600 – 9,250
Other <1% 4,000 – 6,880

***

See a list of CBS employers here.

Are you applying to Columbia Business School? Please see our Columbia B-School Zone and Columbia Business School Application Packages for more information on how Accepted.com can help you get accepted.




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