John Byrne, granddaddy of rankings, creator of the 1988 Businessweek ranking, which caused (to quote Ghostbusters) “Fire and Brimestone coming down from the skies! Rivers and seas boiling!…dogs and cats living together…mass hysteria.” Schools reacted to that ranking with significant change and improvement to curriculum, faculty training, student selection and corporate education. Now Mr. Byrne has created a new ranking, www.poetsandquants.com, that not only takes into account other rankings, but he also ranks the rankings (and of course, Businessweek is on top).
I have tremendous respect for John Byrne, but the choice is rarely between two schools. While he turned the tables on business school education and may do it again, I would like to see a ranking that takes into account consumer behavior. In other words, if offered admission to multiple schools, what school does the consumer choose and why? This information is not revealed in aggregated data currently reported by schools for rankings like yield, selectivity and number of total applications.
I would like to see a ranking that answers the questions of how and why a candidate that is offered admission to 5 schools selects his/her school of choice. No ranking captures this data. They capture highest GMATs, satisfaction, best reputation, but they don’t capture the nuances of consumer behavior. Over 20 years, I have been analyzing data of why my students chose my school and why some students I admitted chose another school. This data is not shared with the public, but all schools collect this data and across all schools the information would make for a great ranking.
How about it, John?
For more information on using the rankings, please see The Rankings, an Accepted.com special report.