NYU Stern 2012 MBA Application Questions, Tips, Deadlines.

 The 2013 NYU Stern tips are now available.  Click here to check them out! 

This NYU Stern 2012 MBA Application tip post is one of a series of posts providing MBA application and essay advice for applicants to top MBA programs around the world. Check out the entire 2012 MBA Application Tips series for more valuable MBA essay advice. 

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NYU Stern 2012 MBA Essay Questions

Please note the following details when completing the Essays section of the Fall 2012 online application.

The following essay questions give you the opportunity to more fully present yourself to the Admissions Committee and to provide insight into your experiences, goals and thought processes. Your essays should be written entirely by you. An offer of admission will be revoked if you did not write your essays. Please note the following:

  • Essays 1, 2 and 4 must be typed and submitted using the standard U.S. 8 1/2” x 11” format, double-spaced, in 12-point font.
  • Please adhere to the essay word limits provided for each question.
  • Word limits apply to the total question. For example, your response to Essay 1 should answer part (a), part (b) and part (c) with a total maximum of 750 words.
  • Label the top of each essay with the following: Name, Date of Birth (month, day, year), Essay Number and Page Number (e.g.: Joe Applicant, January 1, 1983, Essay 1, Page 1)

Essay 1. Professional Aspirations

(750 word maximum, double-spaced, 12-point font)

Think about the decisions you have made in your life. Answer the following:

(a) What choices have you made that led you to your current position?

(b) Why pursue an MBA at this point in your life?

(c) What is your career goal upon graduation from NYU Stern? What is your long-term career goal?

Stern wants to know about your past career decisions, your reasons for an MBA now, and your plans for the future. Like most MBA goals question, this question asks you to show the logic behind your career development and the pursuit of an MBA at this point in time, which should be tied to achievement of your short- and long-term goals.

The part of the question asking about your “career goal upon graduation” is critical  . Are you realistic about where your past experience plus a Stern MBA can take you? Stern doesn’t want people in la-la-land who will be impossible to place.

Finally make sure you answer all elements of the question while staying within the word limits (not guidelines). No adcom member sits there and counts words, but the readers can tell when you are significantly over. “Significantly” in my book is more than 10%. Write succinctly.

Admissions Tips:

  • Listen to our podcast: Essays.
  • Proofread your essays carefully.
  • Make sure you have fully answered the essay questions.
  • Be genuine in your essays – tell us about the real you.
  • Follow the essay instructions, including word limits and font size.

Essay 2. Your Stern Experience

(500 word maximum, double-spaced, 12-point font) 

We take great care to shape the Stern community with individuals who possess both intellectual and interpersonal strengths.We seek individuals who are highly intelligent, collaborative and committed to flourishing as Stern leaders. Please answer the following questions:

(a) What is your personal experience with the Stern community? Tell us what actions you have taken to learn about us.

(b) Describe what most excites you about Stern from both an academic and extracurricular perspective.

(c) How do you anticipate making your mark on the Stern community? Be specific about the roles you will take on and the impact you hope to achieve.

Have you attended MBA fairs? Stern receptions? Have you visited Stern , communicated with students and recent alumni? Scoured Stern’s web site and printed material? Talked to possible employers? Read blogs of current NYU students? If you take any of those steps, let Stern know.

For parts b and c, based on your research, what do you find most appealing? What would motivate you to attend Stern if you have multiple acceptances? And again based on your research and your past commitments, how do you intend to participate in the rich communal life at Stern? Stern has many avenues for involvement: experiential  learning opportunities, clubs, events, community service. What’s your niche? Show that you have done your homework on NYU Stern.

Admissions Tip:

To see if Stern is a fit for you, come visit us in New York City or at one of our events around the world.

Essay 3. Personal Expression

Please describe yourself to your MBA classmates. You may use almost any method to convey your message (e.g. words, illustrations). Feel free to be creative.

If you submit a non-written piece for Essay 3 (i.e., artwork or multimedia) or if you submit Essay 3 via mail, please upload a brief description of your submission with your online application.

Please note the following guidelines and restrictions:

  • Your submission becomes the property of NYU Stern and cannot be returned for any reason.
  • If you submit a written essay, it should be 500 words maximum, double-spaced, 12-point font. If you submit a video or audio file, it should be five minutes maximum.
  • If you prepare a multimedia submission, you may mail a CD, DVD or USB flash drive to the Admissions Office. These are the only acceptable methods of submission. Please do not submit an internet link to any websites or to a video hosting service such as YouTube.
  • The Admissions Committee reserves the right to request an alternate Essay 3 if we are unable to view your submission
  • Do not submit anything perishable (e.g. food) or any item that has been worn (e.g. clothing).
  • Mailed materials must be postmarked by the deadline date. To submit Essay 3 by mail, please follow the mail and labeling instructions.

Essay 3 packages are subject to size restrictions. Essays that exceed the stated size restrictions will not be accepted for review by the Admissions Committee. Please see the table below for the maximum package size guidelines:

Bribes don’t work either. Candidates can get very creative with this essay and use different media (other than edibles and worn attire), but many of you will convey your ideas in words. Think of how you describe yourself in a social setting when meeting people for the first time.

If it’s the first day of class or a mixer early in the pre-term, how would you break the ice? Would you try to set up a tennis game or golf match? Would you find someone to explore NYC’s museums? Or do you hate museums and prefer hiking through the woods? What would you say if you were in the campus coffee shop and sat down with some new classmates? Could you create a dialog? A short skit?

NYU Stern also permits the use of multimedia in response to this question. While the medium may vary, the point again is to introduce yourself to friends. Given the other questions, this can be a great venue for hobbies, extra-curricular interests, and community service.

If you are considering video, download Audio/Video in Admissions: Get Ready for Prime Time, a free special report by Accepted’s Michelle Stockman.

Admissions Tip:

  • Listen to Isser Gallogly, Executive Director of MBA Admissions, discuss Essay 3 on Public Radio’s “Marketplace”. (Please note that we have updated Essay 3 size restrictions and accept multimedia submissions on CDs, DVDs and USB flash drives.)

Essay 4. Additional Information (optional)

Please provide any additional information that you would like to bring to the attention of the Admissions Committee. This may include current or past gaps in employment, further explanation of your undergraduate record or self-reported academic transcript(s), plans to retake the GMAT, GRE and/or TOEFL or any other relevant information.

If you are unable to submit a recommendation from your current supervisor, you must explain your reason in Essay 4.

If you are a re-applicant from last year, please explain how your candidacy has improved since your last application.

If you are applying to a dual degree program, please explain your decision to pursue a dual degree.

Obviously if you fit into one of the categories described in the 3 points above, you need to write this essay. If you don’t fit into the above categories and have something you want the admissions committee to know that isn’t part of the required essays, then you still should write this optional essay.

Uploading Formats
You may upload documents into the online application in the following formats: word, excel, PDF, .txt, .rft and .wpd.

Application Deadlines for the Full-time MBA program:

                                        1st Deadline       2nd Deadline       3rd Deadline

Application Due:       Nov. 15, 2011       Jan. 15, 2012        March 15, 2012

Initial Notification*:   Feb. 15, 2012       April 1, 2012         June 1, 2012

*You will receive one of three initial notifications: invitation to interview, waitlist offer or denial of admission.

International applicants:

You are encouraged to apply by the November 15 deadline to facilitate visa arrangements and to have priority consideration for off-site interviews, if desired. You may also apply for the January 15 and March 15 deadlines.

Incomplete Applications:

If your application is not complete (for example, missing test scores, illegible scanned transcript, no essays or other items) you will be informed via email. If you do not provide a completed application by the deadline, we cannot guarantee notification by the initial notification date. 

If you would like professional guidance with your NYU Stern MBA application, please consider Accepted’s MBA essay editing and MBA admissions consulting or our NYU Stern School Packages, which include advising, editing, interview coaching, and a resume edit for the Stern MBA application.

Linda Abraham By , President and Founder of Accepted.com.

Another US News Top Ten!

US News is at it again!  The magazine’s newest top ten list is the top 10 Business Schools That Receive the Most Full-Time Applications. Not surprisingly, almost all the top 10 programs listed in US News’s rankings of the best business schools were also on the list of the top 10 business schools that received the most applications for full-time admissions in the 2010-2011 academic year (Dartmouth College’s Tuck School of Business was the only exception).

A total of 261 business schools provided US News with application data. On average, programs received 525 applications for admission.  But Harvard Business School surpassed them all with 9,524 applications, 32% more than the Stanford Graduate School of Business, which received the second highest number of applications.

However, the US News data does not reveal the number of students accepted into the class, making application numbers misleading. For example, Stanford has a class of fewer than 400, whereas Harvard’s class size is approximately 930. These statistics are also just a close approximation of the upcoming US News’ top 10.

Other schools that made the list of “the 10 business schools that received the most applications for full-time admission in 2010” were: University of Pennsylvania (Wharton)Columbia University, Northwestern University (Kellogg), Massachusetts Institute of Technology (Sloan), New York University (Stern), University of Chicago (Booth), University of California—Berkeley (Haas), and Duke University (Fuqua).


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MBA Admissions News Roundup


  • The Daily Pennsylvanian celebrates the fact that 45% of Wharton’s incoming MBA class of 2013 will be women.  This number represents quite an achievement—a 5% increase from the classes in the past two years and the highest percentage in Wharton’s history. Harvard has also reached a new record this year with women representing 39% of its incoming class.
  • Bloomberg Businessweek wrote about the fervor worked up around plagiarism at the GMAC annual conference coming up. Due to excessive amounts of plagiarism discovered in last year’s batch of Penn State applications, many business schools are expected to be more aggressive this year.  Penn State has begun using a software application called Turnitin, and many other universities are expected to follow suit.
  • An article in the Financial Times announced that Trium, the three-center Executive MBA program taught by New York University’s Stern school, HEC Paris, and the London School of Economics (LSE), will be adding a second cohort in 2012. While students already split their time between New York, London and Paris, the new cohort will enable more time to be spent in emerging markets, such as India and China.
  • A $37,000 tweet? It sounds like a misunderstanding, but Bloomberg Businessweek explains that it is in fact a full-tuition award package for whoever can tweet the most creative response to The University of Iowa’s Tippie College of Business’  “application tweet” question:  “What makes you an exceptional Tippie Full-time MBA candidate and future MBA hire? Creativity encouraged!” While social networking savvy is increasingly important to business schools, Tippie has definitely taken it to the next level!

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U.S. News Ranks Best EMBA Programs

U.S. News & World Report just released its annual Execute MBA rankings, which we’ve posted below.

Top 10 Best Executive MBA Programs

1. University of Pennsylvania Wharton

2. Chicago Booth

3. Northwestern Kellogg

4. Duke Fuqua

5. Columbia

6. NYU Stern

6. UCLA Anderson

8. Michigan Ross

9. UC Berkeley Haas

10. UNC Kenan-Flagler

You’ll see that this list varies only slightly from the Poets & Quants best EMBA list that we posted yesterday. You can also compare this list to U.S. News‘ list of best business schools and you’ll find that if a school is regarded as the best for its MBA program, then it likely offers a top EMBA program as well. 

(Please see U.S. News‘ “Business School Rankings Methodology” for details on how these programs were chosen.)

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2011 Rankings: BW’s Best Undergraduate Business Schools


BusinessWeek‘s 2011 ranking report reveals that more than ever, college applicants are seeking a global experience, especially those who plan on pursuing an undergraduate degree in business. Undergraduate business programs are responding by creating more immersion options, overseas internships, and business-related study abroad opportunities. Some schools are even offering business courses that require students to go abroad. Many schools are implementing international experience requirements, maintaining that global exposure is essential in today’s market.

For example, Notre Dame Mendoza, BW‘s top pick for the second year in a row, offers study abroad options in Haiti, Egypt, and South Africa, among many other places, and encourages students to pursue business research projects abroad as well.

Below we have posted BW‘s top 20 undergraduate business schools.

Top 20 Best Undergraduate Business Schools 2011 (Last year’s position is in parentheses.)

1.      Notre Dame Mendoza (1)

2.      UVA McIntire (2)

3.      Emory Goizueta (7)

4.      UPenn Wharton (4)

5.      Cornell (5)

6.      Michigan Ross (8)

7.      Villanova (20)

8.      UNC Kenan-Flagler (14)

9.      MIT Sloan (3)

10.  Georgetown McDonough (23)

11.  Brigham Young Marriott (11)

12.  Richmond Robins (15)

13.  UC Berkeley Haas (6)

14.  Washington Olin (13)

15.  NYU Stern (12)

16.  Boston College Carroll (9)

17.  Texas McCombs (10)

18.  Indiana Kelley (19)

19.  Wake Forest (18)

20.  Babson (17)

You’ll notice there were quite a few significant shifts this year. Three new schools made it into the top 10—Villanova, UNC Kenan-Flagler, and Georgetown McDonough—ousting UC Berkeley Haas, Boston College, and Texas McCombs from their top 10 positions of last year. The only school new to the top 20 list this year is Georgetown, taking a slot away from Miami Farmer.

For more information on methodology, please see BW‘s article, “How We Ranked the Schools.”

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Japan: Quake, Tsunami, and Tragedy


Horrified, I have watched the scenes and read the news from Japan. As a longtime resident of Los Angeles who has experienced several serious earthquakes, but nothing approaching the devastation of Friday’s quake and tsunami, I feel for the suffering, courageous people of Japan. I invite you to join my husband and me in contributing to relief efforts.

I thought of another small way I could possibly help through this blog. I have asked several top MBA programs with deadlines this week and next if they are making accommodations for Japanese applicants who might miss upcoming deadlines. Here are the responses I have received so far. I will add as I receive additional responses.

NYU Stern — March 15 deadline

“As a school with long-standing ties to Japan through our alumni, students, faculty exchanges and our Stern U.S.- Japan Center, we are especially saddened by the devastation and loss of life from the earthquake.

“We always accept Full-time MBA applications beyond our March 15th deadline through June 1 on a space available basis and would certainly welcome any Japanese applications after March 15th.”

UC Berkeley Haas — March 16 deadline

“We did reach out to all of our applicants [in Japan] letting them know they can contact us with any questions and concerns … we will make allowances on a case-by-case basis.”

Yale SOM –March 17 deadline

“Yes, we are granting a one-week extension for all Round 3 candidates who are in Japan (whether Japanese citizens or otherwise).”

Cornell Johnson – March 22 deadline

“We are extending the Round Four deadline to April 15 and Japanese candidates will still be eligible for scholarship if applying by that date.”

By Linda Abraham, President and Founder of Accepted.com.


Top 20 EMBA Programs in North America

Top executive MBA programs in America are charging an arm and a leg —is it worth it? That’s the topic of a recent CNN Money Fortune/Poets & Quants article, “Executive MBAs: Great, if you can foot the bill,” which reports that if people are willing to pay the sky-high prices for an EMBA degree, they’ll likely graduate with a high paying salary and a positive attitude towards their educational experience.

Top programs, like those at Wharton, offer very similar curriculums to their regular MBA programs, yet are charging almost $65,000 more (for a total of more than $160,000). (Other top 10 EMBA programs charge slightly less, with Booth at $142,000, Kellogg at $153,900, and Columbia at $148,320.)

Studies show that 97% of EMBA graduates are “overwhelmingly satisfied” with their educations, despite the high tuition, and that the programs “met or exceeded their expectations when it comes to impact on their careers and their organizations.” According to the latest Executive MBA Council study, one-third of EMBA graduates received promotions at work; 44% received more responsibilities at work; and EMBAs in general reported an average 11.4% salary increase, from $127,955 to $142,534. And this is just following the great recession!

The article refers readers over to the new Poets & Quants for Executives website that ranks the 50 best executive MBA programs in North America based on a combination of ratings from The Financial Times, The Wall Street Journal, BusinessWeek, and U.S. News & World Report. You can view a summary of P&Q ranking methodology on the bottom of this page.

You should read the full Fortune/P&Q article and review the full rankings for more information. In the meantime, here are the top 20 EMBA programs according to the new Poets & Quants for Executives website:

Top 20 Executive MBA Programs in North America

1.      Wharton

2.      Chicago Booth

3.      Northwestern Kellogg

4.      Columbia Business School

5.      NYU Stern

6.      Michigan Ross

7.      UCLA Anderson

8.      Cornell Johnson

9.      Texas McCombs

10.  USC Marshall

11.  Duke Fuqua

12.  UNC Kenan-Flagler

13.  Berkeley/Columbia

14.  Washington Olin

15.  Emory Goizueta

16.  Boston University

17.  Georgetown McDonough

18.  Thunderbird

19.  Rice University Jones

20.  Southern Methodist Cox

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MBA & EMBA Admissions News Roundup

  • Applying to Yale SOM? In a Yale news article (“Ten Questions from Prospective Students“), Director of Admissions Bruce DelMonico answers applicant questions about the admissions process, Yale’s GMAT/GRE preferences, the SOM curriculum, and the incoming dean, among others. Check out the article for details. 
  • Top b-schools in the US are now accepting the GRE, which puts applicants at a new crossroads – should they take the GRE or stick with the traditional GMAT? A recent MBA Podcaster video addresses the pros and cons of each test in “The GRE vs the GMAT: Which Test Should You Take For Your MBA Application?” Watch the video for insight into the debate.
  • Some more news on the GMAT/GRE front: NYU’s Stern School of Business will be dropping the GMAT/GRE requirement for its EMBA applicants, reports a recent Financial Times article. The reason? The Stern adcom believes that more emphasis should be placed on work experience and previous academic achievements than on test scores. Most EMBA applicants are already in their 30s or 40s and many have higher degrees; a GMAT or GRE test score is less important in these cases. Stern joins Chicago Booth and Northwestern Kellogg in this decision.
  • Are you a young social entrepreneur, activist, or community leader who is looking for new ways to impact society? DoSomething.org is extending its deadline for its largest grant program, the Do Something Awards. Awards include $10,000 community grants, a $100,000 grant, and media coverage, in addition to continued support from the organization. To apply or nominate someone you know, visit http://www.dosomething.org/programs/awards. The extended deadline is March 15, 2011.

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2011 NYU Stern Langone MBA Essay Tips

The NYU Stern Langone essay questions reflect two contradictory qualities: on one hand short and focused; on the other hand comprehensive and broad, due to the nature of the third essay.  One key challenge: portray your career and current work vividly and engagingly.  This picture of your work is important because the part-time Langone program is intended for people who are employed full time, and therefore your work is a good part of what you “bring to the table.”  Your work is one important way to demonstrate simultaneously your readiness for the program and your potential contribution to it.  However, the questions don’t give you a ready avenue to expand on your work.   A second key challenge is simply the brevity of the first two essay questions – that brevity makes it easy to do an okay job.  But okay isn’t good enough for this program, among the most competitive and acclaimed of part-time MBA programs – and it’s not a cinch to do a truly compelling 250-word essay.  Finally, read the questions as a whole – the Langone adcom clearly values sharp, focused career goals – but from applicants who have some ability and inclination to reflect, engage, and probe creatively and/or intellectually.

Langone Part-Time MBA Essay Questions and Tips

Question 1

Professional Aspirations (250 word maximum, double-spaced, 12-point font)

What are your short-term and long-term career goals?

First, don’t even think about how you can get everything you want into this essay.  You can’t. Rather, ask yourself, “What are the few, key points I must have in this essay to both answer the question effectively and stand out?”  First, you need the details of your short- and long-term goals: positions and titles, company, industry, a sample of likely responsibilities you’ll hold.  Beyond that, to make the essay compelling, in one or two sentences convey your vision for your goals (the broader impact you’ll have) and your motivation for your goals – these elements are often intertwined.

One way you can fit in pertinent career information is to start the essay with your current position and work it into your short-term goals.  After all, you can have goals (things you want to accomplish) in your current position while you’re earning your MBA – it doesn’t require a promotion or change of position to have a goal. 

A simple structure works best: the first paragraph covering your short-term goals (possibly starting with where you are now); second paragraph long-term goals.  With this short essay you don’t need intro and concluding paragraphs, intro and concluding sentences will do. 

Question 2

Fit with Stern (250 word maximum, double-spaced, 12-point font)

(a) Why have you chosen to pursue your MBA on a part-time basis?

(b) On Personal Data Form 1, you indicated your Langone program preferences in rank order.

Please explain the preferences you selected.

• Manhattan – Weeknights

• Manhattan – Weekends

• Westchester – Weeknights

I suggest more depth and content for part A, and a straightforward, factual explanation for part B.

Part A probes your decision-making regarding the part-time option.  The adcom wants to know the reasons are affirmative and the part-time program is your program of choice.  This section also gives you a chance to further elaborate on your current work and its distinguishing aspects – presumably one reason you are pursuing the part-time program is because you are engaged in your work.  In this section, focus on the key 2-3 reasons for a part-time MBA and discuss each briefly but thoughtfully.  Don’t worry about having “unique” reasons – you won’t – it’s your specific work and the insights you’ll bring from it that are unique.   Caution: have positive, affirmative reasons; avoid reasons like can’t afford a full-time MBA, afraid to leave job, can’t get into a top-tier full-time program, etc.  Positive reasons include wanting to stay in fascinating job/industry, excitement about applying learning in real-time, valuing studying alongside peers who are immersed in diverse industries and functions, etc.

Part B should be short and sweet; a couple of sentences will suffice, simply explaining in concrete, practical terms why you are choosing the particular program.  The adcom wants assurance that you have thought through and understand the logistics of your choice. 

Question 3

Personal Expression

Please describe yourself to your MBA classmates. You may use almost any method to convey your message. Feel free to be creative. If you will submit Essay 3 via mail (including multimedia submissions), please provide a brief description of your submission and its relevance to your MBA application. Please note the following guidelines and restrictions:

Your submission becomes the property of NYU Stern and cannot be returned for any reason.

If you submit a written essay, it should be 500 words maximum, double-spaced, 12-point font.

First, a comment on the “feel free to be creative” point: don’t strain to do something you think represents “creative” if it doesn’t flow naturally.  Plenty, perhaps most, of admitted applicants write an essay.  If you are inspired and have a great idea, fine, go with it.  If not, write the absolute best essay you can.  The key here is to help the adcom get to know you in ways that are relevant to Langone and that distinguish you.  (And don’t write exclusively about work; let them see other aspects of who you are.)  Langone, and more broadly NYU, relish involvement with the community, intellectual and/or artistic engagement, a sharp ability to self-reflect on one’s life and circumstances, a willingness to assert and/or question one’s values, a willingness and ability to ask questions that you don’t have answers to…  There are many inviting avenues to consider in selecting a topic for this essay – and that selection is the key to hitting a home run with it.  There really isn’t a formula.  I have seen successful essays that focus solely on the applicant’s passionate hobby, that discuss some aspect of one’s family life, one’s regional culture, one’s religious or political evolution… And I’ve also seen successful essays that discuss a couple of things.  With the 500-word limit, I don’t think you can do justice to more than 2 points though. 

Don’t worry about discussing things that are “impressive” or about finding things that are unusual – this essay’s effectiveness rests on how vividly you present your topic(s), how you personalize it with anecdote and detail. A discussion about something as common as cooking or learning a language or running can become a memorable statement if done vividly with stories and experiences.   

Optional essay

Please provide any additional information that you would like to bring to the attention of the Admissions Committee. This may include current or past gaps in employment, your undergraduate record, plans to retake the GMAT, GRE and/or TOEFL, or any other relevant information. If you are unable to submit a recommendation from a current supervisor, you must explain your reason in this essay. If you are a reapplicant from last term/year, please explain how your candidacy has improved since your last application.

This question is a bit ambivalent.  It doesn’t explicitly limit the essay to extenuating circumstances or application-specific issues, but the topics it suggests are such issues.  Moreover the phrase “bring to the attention of” doesn’t really invite you to continue marketing yourself with any new material that you think might enhance your application.  I therefore suggest addressing the types of issues the question presents, or other information that has a direct bearing on the adcom’s ability to understand your candidacy.  There is no word limit, but given the other word limits, keeping it short will align with the other essays.

Deadline for fall 2011:  May 15, 2011

Deadline for spring 2012:  September 15, 2011

By Cindy Tokumitsu, is the co-author of The EMBA Edge, Finance Professional’s Guide to MBA Admissions Success, The Consultant’s Guide to MBA Admission and author of the free, email mini-course,Ace the EMBA.  Cindy and her colleagues are available to guide you as you apply to Langone.

Lights, Camera…Business?

A recent GMAC article describes an innovative program at NYU that, as the article puts it, bridges the gap between “the ‘creatives’ and the ‘suits.’”

New York University’s joint MBA/MFA degree program, a partnership between the Stern School of Business and the Kanbar Institute of Film and Television (part of the Tisch School of the Arts) which was launched in 2008, is designed for aspiring film producers, future professionals who will benefit from a deep understanding of both the world of TV and film and the business world. During the three-year program students pursue a full MFA curriculum in filmmaking alongside an MBA.

According to C. Samuel Craig, a Stern professor and director of Stern’s Entertainment Media and Technology Program, “[Applicants] have to have all the analytical skills necessary to succeed in an MBA program, but they also have to demonstrate the same level of creativity of someone who wants to be a film director.”

The program’s first cohort will be graduating this spring. Up until now there have been only four to six students in a given year; there are plans to increase that number to eight or ten.

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