An NYU Stern Grad and Strat Consultant Helping Vets Get Into School

GusGiacomanWest Point grad. Iraq war vet. NYU Stern MBA. Engagement Manager and Senior Associate at Strategy&. Co-founder of Service to School.

Gus Giacoman, our guest this week, is a fascinating individual, dedicated to helping vets get into school of all kinds – everything from community colleges to law school, business school and diverse graduate programs.

Tune in to our conversation with the highly accomplished and tireless Gus for the low-down on how he helps vets get into school, advice for vets and other MBA applicants, as well as tips for future management consultants. Oh, and he tells some great stories.

00:02:38 – Service to School: Networking and guidance for veterans headed to college and grad school.

00:05:55 – The revenue model (you can’t charge family, right?).

00:06:55 – A breakdown of where Service to School applicants are applying.

00:10:28 – What success looks like (How about 3 Wharton/HBS admits!).

00:12:29 – Business school as the path returning vets to civilian life.

00:17:33 – The advantages and challenges of being a veteran in b-school and consulting.

00:21:41 – Why NYU Stern? And why consulting?

00:25:49 – The best skills for a future consultant to cultivate.

00:27:30 – 3 things Gus looks for in choosing a consultant for his team.

00:28:57 – What a college grad should do pre-MBA to prepare for a career in consulting.

00:33:01 – A great piece of advice for b-school applicants.

Listen to the full conversation to learn more!*Theme music is courtesy of

Related Links:

• Service to School 
Service to School on Twitter 
Service To School: Helping Veterans Get Into Top Schools

Related Shows:

• Breaking Some HBS Stereotypes: An Interview with Ben Faw
• How to Become a Management Consultant
• Case Interview Secrets and More with Victor Cheng

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Businessweek Rankings 2014

Let’s see how full-time MBA programs in the U.S. fared this year on the BW rankings…

Check out our Zone Pages for more info about the top MBA programs!

There were some huge changes this year! Let’s take a look at some of the highlights:

• Newcomers to the top 20 this year are Yale SOM, which made a huge jump from 21st place to 10th place; Maryland Smith which went from 24th to 17th place; and Emory Goizueta which jumped from 22nd place to 18th place this year.

• There are three new schools in the top 10 this year – Yale SOM, as mentioned above; Columbia Business School (13th in 2012 and 5th this year); and CMU Tepper (which moved just one place from 11th place to 10th place).

• Beyond that, there was some major shifting in the rankings. The top 3 schools were all different this year (Wharton and Booth still there, but rearranged), with Harvard Business School falling from 2nd place to 8th place.

UVA Darden also fell significantly this year, from 10th place to 20th.

• Big jumpers further down the rankings include Rice University Jones (from 34th to 25th); UC Irvine Merage (43rd to 31st); and Rochester Simon (50th to 38th).

• The schools that fell the most in the rankings include Texas A&M Mays (26th to 42nd); University of Wisconsin-Madison (33rd to 44th); Boston University (39th to 57th); Babson Olin (from 42nd to 58th); Thunderbird (45th to 62nd); and Arizona Carey (49th to 67th).

And here’s the scoop on the best U.S. undergraduate business schools in 2014…

Do MBA rankings really matter? Click here for the 2-min answer.

Some highlights include:

• Newcomers to the top 20 are Northeastern (from 25th last year to 19th this year) and CMU Tepper (from 24th last year to 17th this year).

• The only new school in the top 10 this year is Indiana Kelley, which jumped from 13th place last year to 8th place this year.

Michigan Ross fell from the top 10, from 8th place to 12th place.

• Big jumpers include Southern Methodist Cox, which jumped from 30th to 21st place; Babson, which jumped from 36th place to 26th place; UM Amherst Isenberg, which jumped from 45th to 36th; Bryant, which jumped from 63rd to 49th; and Case Western Reserve Weatherhead which jumped from 69th to 50th.

• Big falls include Villanova, which fell from 15th place to 24th; U of Illinois Urbana-Champaign which fell from 21st to 34th; and James Madison University which fell from 29th to 40th place.

For details on how ranking methodology see:

Best Business Schools 2014: How They Were Ranked

Best Undergraduate Business Schools 2014: How We Ranked Them

Analysis of the 2014 Businessweek Rankings

Businessweek made changes to its methodology (presented here and analyzed here by John Byrne, the founder of the BW rankings) this year.

The Basics of BW’s Rankings Remain Unchanged

This year, as in the past, BW surveyed recruiters and students. The recruiter satisfaction results comprise 45% of the ranking. The student satisfaction survey results comprise another 45% and the remaining 10% is determined by “expertise of each school’s faculty” as evidenced by faculty research published in prominent academic journals AKA intellectual capital.

What’s New in BW’s Rankings Methodology?

• The employer ranking reflects this year’s data only. Previous rankings used data from the last three surveys or six years of biannual rankings data while weighting the most recent year most heavily.

BW surveyed fifteen times the recruiters this year than it did in previous years. Previously, BW surveyed major recruiters who tended to recruit at multiple business schools. This year, BW attempted to survey as many MBA recruiters as possible, including “recruiters” who recruit primarily if not exclusively at their alma mater. The increased survey size is a major methodology change. The alumni recruiters may have a certain bias towards the school they attended. BW attempted statistically to reduce the impact of that bias, but it probably helped smaller schools like Duke, Tepper, and Yale, and hurt the traditional leaders, like Harvard, Wharton, and Chicago.

Impact of the Methodology Changes

• Surprise! The results will shock many applicants. Seven programs, including Duke and Yale, rank above HBS and MIT. Indiana Kelley and Maryland Smith rank above Haas, NYU Stern, and Darden. These are unexpected results.

• Reemphasizes the importance of understanding methodology. The changes highlight the need for anyone using the rankings as indications of “quality” or even reputation and brand value (a bad idea in my book) to look at the underlying data. Smith is ranked overall at 17. It was ranked #1 for student satisfaction and #51 in the employer survey ranking. Applicants to Smith should inquire about what is changing in its career management center. Clearly there is a satisfaction gap that has to be addressed.

• Increased volatility. Since BW has removed older rankings data from the ranking and has dramatically widened the survey pool while incorporating alumni recruiters, you are guaranteed to see more changes and more radical changes than with the previous methodology.

• Cognitive Dissonance. Either BW rankings will lose credibility because they don’t conform to expectations and will be more volatile, or people’s perception of the programs will change because of the BW rankings.

My money is on the former: loss of credibility. If BW’s results become less stable and predictable (like The Economist’s), they are more likely to lose credibility than to contribute to changes in school reputation.

As always my best advice to applicants reviewing the rankings is to:

• Use specialty rankings to get a sense of what schools excel in your areas of interest.

• Use the data that the ranking databases provide.

• If you have any thought of actually using the overall rankings, understand what they measure, and ask yourself if those qualities are of paramount importance to you. BW has been wonderfully transparent and even shared the questions actually asked in the survey.

• Layer in reputation and brand, i.e. ranking, after determining what schools best support your goals and are most likely to accept you.

Learn How to Choose the Best MBA Program for You!

Linda AbrahamBy Linda Abraham, president and founder of and co-author of the new, definitive book on MBA admissions, MBA Admission for Smarties: The No-Nonsense Guide to Acceptance at Top Business Schools.


Related Resources:

• 2014 Economist MBA Rankings
• MBA Rankings: Why Should I Care?
• U.S. News 2015 Best Colleges

Tips for Answering the University of Pennsylvania Supplemental Essay Prompts

Want more school-specific common application supplemental essay tips?

“Ideal candidates are inspired to emulate our founder Benjamin Franklin”

This post about the Penn supplement to the Common Application is part of a series of posts written to help you complete the 2015 Common Application supplement for Ivy League and other top schools. 

The prestigious University of Pennsylvania, or Penn, is among the elite Ivy League schools. Established in 1740, Penn is one of the oldest universities in America. It is know for its top-notch research as well as its undergraduate programs that focus on practical applications grounded in a strong liberal arts foundation. It accepts the Common Application and requires an additional Penn writing supplemental. Penn wants to know more about you in order to gain a more holistic view of you as a potential student. It states: “ideal candidates are inspired to emulate our founder Benjamin Franklin by applying their knowledge in ‘service to society.’” Through your Common Application, the admissions committee is aware of your grades and test scores, and understands the level of rigor in your curriculum within the context of your high school environment. Use the supplemental essay as an opportunity to demonstrate how you are an ideal match for Penn and how Penn will help you to accomplish your life goals. Illustrate how you engage with and think about the world around you. Tell them more about what is important to you.

Penn offers a binding early decision option with a November 1st deadline. Consider this option if Penn is your first choice because there is a higher rate of admission during early decision. In addition, if you have family alumni ties to Penn early decision may be the best approach. Alumni affiliation receives the most consideration during the early decision program. You are allowed to apply early decision to Penn and early action to other non-binding or non-restrictive early action programs. Always check with the specific schools for guidelines.

Before you sit down to begin your essay, get to know as much as possible about Penn’s approach to education. Familiarize yourself with the unique character of the school, go through the website, get a sense of the campus and academic atmosphere, if possible visit the campus, speak with current students, and imagine yourself as a student at Penn.

Located in the city of Philadelphia, Penn offers an exceptional education in a diverse urban setting on a primarily residential campus. Penn provides many opportunities for students to investigate assorted areas of interest. The numerous learning hubs are an example of how it fosters an active and dynamic exploration of ideas. Think about how you fit with this approach and the overall academic climate at Penn.

Penn is steeped in tradition. Although the curriculum at Penn is flexible, it is grounded in a high quality liberal arts and science foundation. The four undergraduate schools (College of Arts and Science, Penn Engineering, School of Nursing, and the Wharton school) pride themselves on providing an integrated and functional education. “Penn students combine theoretical and practical thinking while developing the tools they need to innovate and lead in a world that demands an increasingly broad perspective.”

Penn Writing Supplement on the Common Application: “The Admissions Committee would like to learn why you are a good fit for your undergraduate school choice (College of Arts and Sciences, School of Nursing, The Wharton School, or Penn Engineering). Please tell us about specific academic, service, and/or research opportunities at the University of Pennsylvania that resonate with your background, interests, and goals.”  400-650 words

This prompt allows you to discuss how much you actually understand about how the undergraduate school of your choice and how it will help you to flourish. Include examples of how your experiences make the programs at Penn a good fit for you. How will the opportunities at Penn expand, nurture, and support your interests and aspirations? How do you hope to contribute to the collegiate environment at Penn? Consider how you might positively impact the overall Penn campus community. You need to address why you are driven to attend Penn and how a Penn education will help you to affect change in the world.

Note that additional essays are required if you are applying to one of the Coordinated Dual Degree and Specialized Programs offered at Penn (Huntsman: The Huntsman Program in International Studies and Business, LSM: The Roy and Diana Vagelos Program in Life Sciences and Management, M&T: The Jerome Fisher Program in Management and Technology, NHCM: Nursing and Healthcare Management, VIPER:  The Roy and Diana Vagelos Integrated Program in Energy Research, NETS:  The Rajendra and Neera Singh Program in Networked and Social Systems Engineering, and The Seven-Year Bio-Dental Program). These responses have limits that range from 400 to 650 words. Although these individual prompts are not addressed in detail here, keep in mind that each one asks you to share specific examples and experiences that demonstrate your potential for success along with your enthusiasm for and attraction to the particular program. These programs are a significant commitment and you need to convey your genuine dedication. The admissions committee uses your essays to determine whether you will be a good fit for the particular dual degree or specialized program to which you seek admission.

You are up against an extremely competitive group of applicants. Penn received 35,866 undergraduate applications for the class of 2018. Only 3,718, or 10%, were offered admission and over 90% of the students admitted were in the top 10% of their high school class with average SAT scores of 720 in critical reading, 735 in math, 735 in writing and an average ACT score of 32. The best way to differentiate yourself from the crowd is by communicating the intangibles through your essays. Use your essay responses to discuss what is meaningful to you and how Penn is the ideal place for you to achieve your dreams for the future!

Try not to be intimidated by this process. Start early to allow yourself enough time to thoroughly research, prepare, and complete all aspects of your application. All these factors must come together in a compelling way to present you as a highly competitive applicant. Penn is interested in your personal stories, life experiences, hopes and dreams. It seeks to attract and foster great thinkers and future leaders who will play a constructive role in society. Take the time and invest the energy to put your best self forward!

Download 5 Fatal Flaws to Avoid to learn how to eliminate the most common flaws in your application essays.

Marie Todd By , Accepted’s college admissions specialist. Marie has worked in college admissions for over twenty years. She has both counseled applicants and evaluated applications. Most recently she evaluated 5000+ applications for the University of Michigan’s College of Literature, Science and the Arts; College of Engineering; School of Kinesiology. She is available to assist you (or your child) with your applications.

Related Resources:

• New LinkedIn University Rankings
• School-Specific Common Application Supplemental Essay Tips
• 4 Ways to Show How You’ll Contribute in the Future

PayScale: How Much Can You Earn, and How to Earn It?

lydia-frank-payscaleTrying to figure out if grad school will pay off? How much you’ll earn with your career of choice? Which graduate program will position you to for the best payoff?

If so, tune in to our conversation with Lydia Frank of PayScale to find out how to get the stats and info that you need to make an informed financial decision.

00:03:11 – PayScale: who they are and what they do.

00:04:35 – The College Salary Report (and the recent inclusion of grad school data).

00:05:53 – How PayScale collects data (and why you should complete their survey, too!).

00:09:13 – Helpful resources for folks in the research stage.

00:12:47 – What surprises people about the PayScale survey results.

00:16:46 – Different uses for the (many!) resources at PayScale.

00:24:28 – New data we’ll be seeing in the future reports.

00:29:03 – Accounting for the opportunity cost of education in the salary report. (Yes, they do.)

00:30:28 – Advice from Lydia for balancing what you love with what pays.

Listen to the full conversation to learn more!*Theme music is courtesy of

Related Links:

• Which Grad Schools Produce the Highest Earners?
• Lifetime Earnings by Degree & Major
Social Mobility Index

Related Shows:

• Career Direction: It’s Ok to Love Your Job!
• How to Become a Management Consultant
• The Facts About Financial Services
• Is a PhD a Good Idea?
• Which Schools are Good for PE/VC and VC-Backed Entrepreneurship
• Interview with Anna Runyan of Classy Career Girl

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Tips for Answering Yale University Supplemental Essay Prompts

Click here for more school-specific supplemental essay tips!

Get excited about the prospect of attending Yale!

This post about the Yale supplement to the Common Application is part of a series of posts written to help you complete the 2015 Common Application supplement for Ivy League and other top schools. 

Yale University is consistently ranked among the top universities in the world. It requires the Common Application essay plus additional Yale-specific short answers and a Yale writing supplement. For applicants interested in engineering, there is a third optional essay. This prestigious Ivy League school prides itself on providing undergraduates with an exceptional foundation in liberal arts education that focuses on cultivating knowledge and leadership skills. “Yale’s commitment to each student – to challenge, expand, and ultimately better understand the life of one’s own mind through undergraduate study.” The supplemental writing response is a chance for you to convey how the Yale experience augments your passions and perspectives in terms of learning, living, and your future.

If Yale is your first choice, it offers a single-choice early action program for freshman applicants (November 1st deadline). If you choose to use this option, you may not apply to early decision or early action programs at other schools. There are a few exceptions to this rule, check the Yale admissions website for details. Under this program, Yale will notify you of its admission decision by December 15th. The deadline for submission of applications for regular action is January 1st.

Before you begin writing your essay(s), thoroughly research all that Yale has to offer and consider how those opportunities bolster your objectives. This is a time to get excited about the prospect of attending Yale! Visit the website, speak with current students and alumni; envision yourself as a part of its exceptional learning community. The curriculum at Yale is designed to provide both breadth and depth of study as the foundation for students to pursue inspired lives and careers. It strives to foster independent critical thinking. Yale is one of the only universities that allow you to try-out your classes before you finalize your schedule. The first ten days of each semester are an opportunity to visit a number of classes to determine which are most interesting to you!

Located in the small town of New Haven, in an urban setting that is primarily a residential campus, Yale offers a supportive community-feel through its system of twelve residential colleges. This configuration, complete with its own residential deans and masters, creates a sense of intimacy within the larger university. Residential deans serve as primary personal and academic advisors. Masters work with students to shape the residential community. This is a powerfully dynamic way of bringing together students and faculty. Think about how this structure can support your intellectual growth.

Yale’s essay question are required for all freshman applicants:

In this second essay, please reflect on something you would like us to know about you that we might not learn from the rest of your application, or on something about which you would like to say more. You may write about anything—from personal experiences or interests to intellectual pursuits (500 word limit).

This is a completely open-ended prompt! Consider your overall application, what sort of picture does it paint? Do you feel there is something significant missing? This is an invitation to present a more complete image. Is there something essential that you feel compelled to discuss further? Are there elements of your culture or life experience that are meaningful to your identity? What really matters to you? Your response to this question reveals your character and values. It also touches upon how you make sense of the world around you and how you see yourself within that world. Think about your goals for the future. How do your personal experiences, interests, or intellectual pursuits relate to your potential as a student at Yale?

Optional essay for prospective engineering majors:

If you selected one of the engineering majors, please write a brief third essay telling us what has led you to an interest in this field of study, what experiences (if any) you have had in engineering, and what it is about Yale’s engineering program that appeals to you.

This is your chance to share your excitement about engineering and Yale. What sparked your interest in the field? How did you nurture that drive to expand your exposure to engineering? Elaborate on extracurricular activities that support your intellectual curiosity. Can you demonstrate leadership in your pursuits? How did you invest yourself in engineering-related experiences? How will an education in Yale’s engineering program support your aspirations? Think about this question in both broad and specific terms. Connect your discussion to specific aspects of the engineering program at Yale. What sort of Yale engineering student might you be?

The tone of your essays should reflect your drive and enthusiasm for learning in general and at Yale in particular. Convey your perspectives in your own voice. Be thoughtful and reflective.

In addition to the supplemental essay(s), Yale also requires five short answer responses with limits ranging from 40 to 100 words. These are another a way to help the admissions committee to get a better idea of who you are as an individual. These responses reveal aspects of your personality, interests, character, and ways of thinking about the world around you.

What in particular about Yale has influenced your decision to apply? (100 words or less)

This is a direct question, so answer it directly. Why do you want to attend Yale? Write clearly and honestly. Articulate your motivation for applying to Yale with gusto. How will an education at Yale make your life more meaningful?

Please respond in 250 characters (roughly 40 words) or fewer to each of the questions below:

 • What excites you intellectually, really?

• Think about a disappointment you have experienced. What was your response?

• Suite-style living – four to six students sharing a set of rooms – may be an integral part of your Yale College experience. What would you contribute to the dynamic of your suite?

• What do you wish you were better at being or doing?

Yale is looking for the best and brightest students with diverse interests and life experiences. The admissions committee wants to evaluate “qualities such as motivation, curiosity, energy, leadership ability, and distinctive talents.” Consider how your responses to the above questions express your personality, resilience, and disposition. What do your answers indicate about how you engage with your others?

Applicants to Yale have an exceedingly competitive profile. Yale received 30,932 undergraduate applications (single choice early action: 4,750; regular decision: 26,182) for the class of 2018. Only 7% of applicants were offered admission, the freshman class was comprised of 1,361students and 95% of them ranked in the top 10% of their high school class. In addition, consider average SAT scores of 755 in critical reading, 750 in math, 760 in writing and an average ACT score of 33 and you get a sense of your cohort.

It is easy to get overwhelmed by the numbers. At this point, it is heartening to bear in mind that Yale is dedicated to a holistic application evaluation process for admission. Your short responses and supplemental essay(s) facilitate a more comprehensive review of you as a prospective student at Yale. The admissions committee takes the time to read your responses carefully. Make sure you allow yourself appropriate time for thoughtful reflection and effective writing. Use your writing supplement to set you apart from your peers. The best approach is to be true to you and communicate your thoughts, experiences, hopes, and dreams in a way that highlights your genuine enthusiasm for the extraordinary educational journey at Yale!

Download 5 Fatal Flaws to Avoid to learn how to eliminate the most common flaws in your application essays.

Marie Todd By , Accepted’s college admissions specialist. Marie has worked in college admissions for over twenty years. She has both counseled applicants and evaluated applications. Most recently she evaluated 5000+ applications for the University of Michigan’s College of Literature, Science and the Arts; College of Engineering; School of Kinesiology. She is available to assist you (or your child) with your applications.

Related Resources:

School-Specific Common Application Supplemental Essay Tips
Leadership in Admissions
• U.S. News 2015 Best Colleges