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BusinessWeek Rankings of Undergrad Business School

BusinessWeek released its rankings of undergrad business schools this week.  And the winners are...

  1. Wharton
  2. University of Virginia
  3.  Notre Dame
  4. Cornell
  5. Emory
  6. Michigan
  7. Brigham Young
  8. NYU
  9. MIT
  10. University of Texas

More important than the raw rankings provided above are the data and insight provided by BW in developing the ranking. BW combines 9 measures which includes surveys of students and recruiters, salaries of graduates, and a measure for academic quality gleaned from a number of statistical sources like SAT scores, student-teacher ratio, etc. It prides itself on being a consumer-oriented ranking since the ultimate "consumers" of a business education are the students and their employers. To the extent that the ranking has value, you need to have a thorough understanding of the methodology behind the rankings to extract it.

Also, directed at  applicants to business school, but valid for most undergrad applicants are the suggestions contained in "Extracurriculars that Count." Surprise, surprise. No specific extra-curricular activity will guarantee admission, and quality of commitment trumps quantity of activities any time and across the board.  I recommend this article. You may also be interested in "What is 'Passion' in Admissions?"

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