Emory Goizueta 2014 MBA Essay Tips & Deadlines

For more info, check out our IE Business School zone page.To ace your Goizueta essays, you’ll need to show—not just tell—that you have the skills, passion, and motivation to excel in a rigorous academic environment, and then in the business world at large. Illustrate who you are, what you want, and where you are going. These essays are short – be prepared to make tough decisions about what key points to include and what to leave out. Write simply and directly to “squeeze” the most out of each word.


 1. Complete each of the following questions. (Please limit your response to 200 words.)

• What is your short-term career goal and why is an MBA from Goizueta an important next step toward that goal?

• If your initial career plans are not realized, what else are you considering?

No room for backstory here.  And notice the question is limited to short-term goal (the portion of your goals that directly relates to its program and resources – the school will likely have a role in your obtaining your post-MBA position).  Address in specific terms: your desired position, an example of your desired company, what you expect to do in that role, and why you want it.  Next, identify two to three aspects of the program most important to you and, for at least one point, note why. Last, present a credible “Plan B” short-term goal, noting why it’s still a good option for you.

2. The Business School is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company, who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, and creating unprecedented shareholder wealth. It is his legacy and the strength of his character that gives rise to our vision: Principled Leaders for Global Enterprise. We encourage you to watch this short video for inspiration in answering the question. The transcript of the video can be found here.

How will you contribute to and make a lasting impact on the Goizueta Business School community as a student or alumnus? (Please limit your response to 300 words.)

Select one to three specific ways you will contribute and elaborate on the impact you want and expect to have (make sure it’s consistent with the “character” point mentioned in the video).  Note “lasting” impact – be sure to address this point.  In selecting items to discuss, try to be strategic, i.e., what points can you mention that address the question effectively and also show a new or different dimension of your candidacy that is not apparent elsewhere in the application?  Potential pitfall: only use points that are rooted in your experience.  Mentioning good things you will do without any previous related experience will not be credible.

3. Complete one of the following statements. (Please limit your response to 250 words.)

I am unique because…
My most memorable cross-cultural experience…
I am passionate about…
The best piece of advice I’ve ever received is…

This question is an opportunity for you to introduce a non-professional interest or aspect of your background. Show yourself off the job as an interesting human being.
Which should you respond to? The one you will find easiest to answer in an engaging, enthusiastic, and authentic way. The one that will best complement the rest of your application.
4. In 25 words or less, please share with the committee and your future classmates an interesting or fun fact about you.
Align this short essay with essay 3 above – it’s another opportunity to round out your profile.  This one can be work or non-work related.  Be natural in your tone – don’t strain to present something “fun” if it doesn’t come naturally to you in writing, and don’t hold back if it does.

Optional Essay:

If you have additional information or feel there are extenuating circumstances which you would like to share with the MBA Admissions Committee (i.e. unexplained gaps in work experience, choice of recommenders, academic performance issues or areas of weakness in application). (Please limit your response to 250 words.)

If there is something you believe would add to your case for admissions that is not covered in the rest of the application, write about it here. Given that you have a maximum of 250 words, realize that this questions requires focus. Focus on one facet of your life or an experience that is important to you,  reveals the human being you are, and isn’t described in other parts of the application.

You can of course also use this essay to provide context or “explain” a weakness, but I hate to end your application on that note if it can be avoided. So weigh your options. If you have something to explain, do so. If you can tuck the explanation somewhere else in the application, more power to you. If the  best place for the explanation is this last essay, so be it.

Re-Applicant Essays

Applicants who have applied to Goizueta Business School in the past are required to answer two questions:

1. Complete each of the following questions. Please limit your response to 200 words each.
What is your short-term career goal and why is an MBA from Goizueta an important next step toward that goal?
If your initial career plans are not realized, what else are you considering?

See tip above.

2. Explain how you have improved your candidacy for Goizueta Business School’s MBA Program since your last application. Please limit your response to 250 words.

This is THE key question for all MBA reapplicants. Goizueta just asks it explicitly. Please see MBA Reapplicant 101 for more advice.

If you would like professional guidance with your Emory Goizueta MBA application, please consider Accepted’s MBA essay editing and MBA admissions consulting or our  MBA Application Packages, which include advising, editing, interview coaching, and a resume edit for the Emory Goizueta application. 

Emory Goizueta 2014 MBA Application Deadlines:

Application Deadline Decision Notification
Round 1 October 11, 2013 December 5, 2013
Round 2 November 20, 2013  January 30, 2013
Round 3  January 10, 2014  March 6, 2014
Round 4  March 14, 2014  April 30, 2014

Check out our B-School Zones! All the info about your top choice MBA programs in one spot!
 Cindy Tokumitsu By , co-author of The Finance Professional’s Guide to MBA Admissions Success, and author of numerous ebooks, articles, and special reports. Cindy has advised hundreds of successful applicants in her last fifteen years with Accepted.com.

  • http://www.accepted.com Linda Abraham

    If any readers would like a profile evaluation for Emory Goizueta, please provide the following information:

    1) Brief description of your full-time work experience.
    2) Your GMAT or GRE. Percentiles preferred.
    3) College info: The name of the college, your GPA or grade average, your major, year of graduation. For any graduate degrees, please provide the same info. If you grades are low, please indicate if there were extenuating circumstances.
    4) Significant college and post-college extra-curricular activities or community service, especially leadership experience.
    5) Important certifications like CFA, CPA, FSA, or CA.
    6) Your post-MBA goal.

    Or if you just have a question about MBA admissions, I’ll do my best to answer it.

    • Vishal

      Hi Linda,
      I would really appreciate a profile evaluation. I plan to apply for the Part time evening MBA at Emory. Can I email you the details you have asked for rather than posting them here?

      • http://www.accepted.com Linda Abraham

        We do provide private profile evaluations to those interested in our MBA admissions consulting and editing. Please explore and consider the services, and if you are interested, you can request a free profile evaluation simply by clicking on the graphic for a free consultation.


  • MH

    I want to apply to the part-time mba program at emory. Here are my stats:

    1) Engineer at a defense contractor, IT Test Lead at large Auto Manufacturer.
    2) GRE 73% Percentile on Verbal and 49% on Quantitative 54% on Analytical Writing (I do plan to take the GMAT in a few weeks.)
    3) Undergrad: Tennesse State University; GPA: 3.45 Major: Elec. Eng. Grad Year: 2008
    Grad: UAB; GPA: 3.2 Major: Systems Eng. Grad Year: 2013 – worked full-time professioal job as engineer while in school.
    4) Experience as an engineer, led several tasks that include managing 10-20 people; Awarded Technology Trailblazer by National Socity of Black Engineers
    5) INCOSE Certified Systems Engineering Professional
    6) Move up to run large IT organization OR work in technology consulting.

    • http://www.accepted.com Linda Abraham

      Before I reply, what GMAT do you anticipate earning when you take it?

      • MH

        The class profile shows an average score of 635 for the evening program. I plan to devote a lot more study time in the next few weeks. I am pretty confident that I could score at least that. (I didn’t study much for the GRE b/c I had assurances I would be admitted to the Systems Engineering Masters Program.)

        Also, I am concerned that I would be applying in the fourth round at the soonest. I didn’t apply in earlier rounds b/c I wouldn’t be sure if I would be in Atlanta. I recently started a new job in the area. Will applying to the 4th of 5 rounds hurt my chances?

        Would it be in my best interest to wait until next year?

        • http://www.accepted.com Linda Abraham

          Assuming a solid quant score on the GMAT and a 635+ GMAT, you have a competitive profile for the Emory PT program. Also, let them know you worked full-time while attending the MS program full-time. .They may be concerned abt the MS GPA.

          • MH

            Thanks, Linda! I appreciate your response.

            Where can I find more info about your services?

          • http://www.accepted.com Linda Abraham


            You’re most welcome! Thanks for your interest in our services. Info is at
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